MIS Chapter 10 Test Bank
1) cE-commerce crefers cto cthe cuse cof cany cnetworking ctechnologies cto ctransact cbusiness. c- cCO
2) cRetail cconsumer ce-commerce cis cgrowing cat csingle-digit crates. c- cCORRECT cANS✔✔FALSE
3) cThe cInternet cshrinks cinformation casymmetry. c- cCORRECT cANS✔✔TRUE
4) cRich cmedia cadvertisements care ca csales-oriented cmarketing cformat. c- cCORRECT cANS✔✔FA
5) cAll cprevious cmass cmedia cin cmodern chistory, cincluding cthe cprinting cpress, cuse ca cbroadcast
ccreated cin ca ccentral clocation cby cexperts. c- cCORRECT cANS✔✔TRUE
6) cDisintermediation cprovides cmajor cbenefits cto cthe cdistributor. c- cCORRECT cANS✔✔FALSE
7) cIn cgeneral, cfor cdigital cgoods, cthe cmarginal ccost cof cproducing canother cunit cis cabout czero. c-
8) cAn cexample cof cthe cservice cprovider cbusiness cmodel cis cFlickr, ca cphoto cmanagement cand cs
cANS✔✔TRUE
9) cAn cexample cof cthe ccontent cprovider cbusiness cmodel cis cBarnesandnoble.com, ca cretailer cof c
cANS✔✔FALSE
10) cWeb cpersonalization cis cused cprimarily cas ca cmajor cmarketing ctool. c- cCORRECT cANS✔✔T
11) cPodcasting callows csubscribers cto clisten cto clive, cstreaming cradio cand cother caudio ccontent.
12) cIntellectual cproperty crefers cto call cforms cof chuman cexpression, cboth ctangible cand cintangible
13) cNinety-six cpercent cof call cU.S. chouseholds cwith cInternet caccess cuse ca cbroadband cconnecti
cANS✔✔TRUE
, A) cOnline cadvertising csales
B) cInternet cportals
C) cOnline cbook csales
D) cInternet cservice cproviders c- cCORRECT cANS✔✔A
22) cBased con cyour creading cof cthe cchapter, ce-commerce cis:
A) cstill cin ca crevolutionary cphase.
B) cwidely caccepted cby cconsumers, calthough ctechnology cis cstill cquickly cchanging.
C) cnot cyet cfully caccepted cby cconsumers, calthough cmuch cof cits cdriving ctechnology cis cfirmly cin
D) cwell centrenched cas ca cform cof cmodern ccommerce. c- cCORRECT cANS✔✔A
23) cA cmarketplace cextended cbeyond ctraditional cboundaries cand cremoved cfrom ca ctemporal can
ca(n):
A) cexchange.
B) cmarketspace.
C) conline cmarketplace.
D) ce-hub. c- cCORRECT cANS✔✔B
24) cWhich cof cthe cfollowing cis cnot ca crecent cdevelopment cin ce-commerce?
A) cWireless cInternet cconnections cgrow crapidly.
B) cSocial cnetworking csites cbecome ca cnew cplatform cfor ce-commerce.
C) cThe cmusic crecording cindustry cis cdisrupted cas cmusic ccreation cand cdistribution cbecome cdece
D) cOnline centertainment cbusiness cmodels csurge. c- cCORRECT cANS✔✔C
25) cHow care cthe cInternet cand ce-commerce ccausing csevere cdisruption cto cthe cexisting cadvertisi
A) cTies cbetween ccustomer cand cbusinesses care cbeing crethought.
B) cTechnology cplayers csuch cas cYahoo! cseek cto cdominate conline cadvertising cand cexpand cinto
C) cNew cmethods cof cadvertising, csuch cas cblog cadvertising, care cemerging.
D) cThe cmarket centry ccosts cfor conline cadvertising cservices care cextremely clow. c- cCORRECT cAN
26) cThe cquality cof cubiquity, cas cit crelates cto ce-commerce, cis cillustrated cby:
A) cthe csame cset cof cstandards cbeing cused cacross cthe cglobe.
B) cthe cspread cof cplentiful, ccheap cinformation.
C) cthe cenabling cof ccommerce cworldwide.
D) cthe cavailability cof cthe cInternet ceverywhere cand canytime. c- cCORRECT cANS✔✔D
27) cWhich cof cthe cfollowing cis cnot cone cof cthe cunique cfeatures cof ce-commerce ctechnology?
A) cInformation cdensity
B) cTransparency
C) cRichness
D) cSocial ctechnology c- cCORRECT cANS✔✔B
28) cThe cact cof cengaging cconsumers cin ca cdialog cthat cdynamically cadjusts cthe cexperience cto ct
cdimension cof ce-commerce ctechnology?
A) cUbiquity
B) cPersonalization/customization
C) cRichness
D) cInteractivity c- cCORRECT cANS✔✔D
29) cThe cintegration cof cvideo, caudio, cand ctext cmarketing cmessages cinto ca csingle cmarketing cm
cexperience cdescribes cwhich cdimension cof ce-commerce ctechnology?
A) cUbiquity
B) cPersonalization/customization
C) cRichness
D) cInteractivity c- cCORRECT cANS✔✔C
1) cE-commerce crefers cto cthe cuse cof cany cnetworking ctechnologies cto ctransact cbusiness. c- cCO
2) cRetail cconsumer ce-commerce cis cgrowing cat csingle-digit crates. c- cCORRECT cANS✔✔FALSE
3) cThe cInternet cshrinks cinformation casymmetry. c- cCORRECT cANS✔✔TRUE
4) cRich cmedia cadvertisements care ca csales-oriented cmarketing cformat. c- cCORRECT cANS✔✔FA
5) cAll cprevious cmass cmedia cin cmodern chistory, cincluding cthe cprinting cpress, cuse ca cbroadcast
ccreated cin ca ccentral clocation cby cexperts. c- cCORRECT cANS✔✔TRUE
6) cDisintermediation cprovides cmajor cbenefits cto cthe cdistributor. c- cCORRECT cANS✔✔FALSE
7) cIn cgeneral, cfor cdigital cgoods, cthe cmarginal ccost cof cproducing canother cunit cis cabout czero. c-
8) cAn cexample cof cthe cservice cprovider cbusiness cmodel cis cFlickr, ca cphoto cmanagement cand cs
cANS✔✔TRUE
9) cAn cexample cof cthe ccontent cprovider cbusiness cmodel cis cBarnesandnoble.com, ca cretailer cof c
cANS✔✔FALSE
10) cWeb cpersonalization cis cused cprimarily cas ca cmajor cmarketing ctool. c- cCORRECT cANS✔✔T
11) cPodcasting callows csubscribers cto clisten cto clive, cstreaming cradio cand cother caudio ccontent.
12) cIntellectual cproperty crefers cto call cforms cof chuman cexpression, cboth ctangible cand cintangible
13) cNinety-six cpercent cof call cU.S. chouseholds cwith cInternet caccess cuse ca cbroadband cconnecti
cANS✔✔TRUE
, A) cOnline cadvertising csales
B) cInternet cportals
C) cOnline cbook csales
D) cInternet cservice cproviders c- cCORRECT cANS✔✔A
22) cBased con cyour creading cof cthe cchapter, ce-commerce cis:
A) cstill cin ca crevolutionary cphase.
B) cwidely caccepted cby cconsumers, calthough ctechnology cis cstill cquickly cchanging.
C) cnot cyet cfully caccepted cby cconsumers, calthough cmuch cof cits cdriving ctechnology cis cfirmly cin
D) cwell centrenched cas ca cform cof cmodern ccommerce. c- cCORRECT cANS✔✔A
23) cA cmarketplace cextended cbeyond ctraditional cboundaries cand cremoved cfrom ca ctemporal can
ca(n):
A) cexchange.
B) cmarketspace.
C) conline cmarketplace.
D) ce-hub. c- cCORRECT cANS✔✔B
24) cWhich cof cthe cfollowing cis cnot ca crecent cdevelopment cin ce-commerce?
A) cWireless cInternet cconnections cgrow crapidly.
B) cSocial cnetworking csites cbecome ca cnew cplatform cfor ce-commerce.
C) cThe cmusic crecording cindustry cis cdisrupted cas cmusic ccreation cand cdistribution cbecome cdece
D) cOnline centertainment cbusiness cmodels csurge. c- cCORRECT cANS✔✔C
25) cHow care cthe cInternet cand ce-commerce ccausing csevere cdisruption cto cthe cexisting cadvertisi
A) cTies cbetween ccustomer cand cbusinesses care cbeing crethought.
B) cTechnology cplayers csuch cas cYahoo! cseek cto cdominate conline cadvertising cand cexpand cinto
C) cNew cmethods cof cadvertising, csuch cas cblog cadvertising, care cemerging.
D) cThe cmarket centry ccosts cfor conline cadvertising cservices care cextremely clow. c- cCORRECT cAN
26) cThe cquality cof cubiquity, cas cit crelates cto ce-commerce, cis cillustrated cby:
A) cthe csame cset cof cstandards cbeing cused cacross cthe cglobe.
B) cthe cspread cof cplentiful, ccheap cinformation.
C) cthe cenabling cof ccommerce cworldwide.
D) cthe cavailability cof cthe cInternet ceverywhere cand canytime. c- cCORRECT cANS✔✔D
27) cWhich cof cthe cfollowing cis cnot cone cof cthe cunique cfeatures cof ce-commerce ctechnology?
A) cInformation cdensity
B) cTransparency
C) cRichness
D) cSocial ctechnology c- cCORRECT cANS✔✔B
28) cThe cact cof cengaging cconsumers cin ca cdialog cthat cdynamically cadjusts cthe cexperience cto ct
cdimension cof ce-commerce ctechnology?
A) cUbiquity
B) cPersonalization/customization
C) cRichness
D) cInteractivity c- cCORRECT cANS✔✔D
29) cThe cintegration cof cvideo, caudio, cand ctext cmarketing cmessages cinto ca csingle cmarketing cm
cexperience cdescribes cwhich cdimension cof ce-commerce ctechnology?
A) cUbiquity
B) cPersonalization/customization
C) cRichness
D) cInteractivity c- cCORRECT cANS✔✔C
