MGT 6311 FINAL EXAM WITH COMPLETE SOLUTION (2025/2026)

MGT 6311 FINAL EXAM WITH COMPLETE SOLUTION (2025/2026) near field communication - answer-a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - answer-quick response code. a machine-readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile - answer-personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface defining mobile channels - answer-SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy Bluetooth device), AR/VR mobile benefits - answer-hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other media, much on mobile. measure & optimize along the way. call to action - answer-a phrase written to motivate the reader to take action such as sign up for our newsletter or book car hire today email service provider - answer-a service that helps you design and send emails hard bounce - answer-the failed delivery of email communication due to an undeviating reason like a non existent address Internet protocol - answer-an exclusive number that is used to represent every single computer in a network