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CCI 150 Lisa Gary UTK Exam 1 Questions and Answers
Latest Version (2024/2025) Graded A+
change is caused by - (ANSWER)money, power, technology
Infotainment - (ANSWER)Weather, sports, celebrities
3 Types of Mass Media - (ANSWER)Printing, Electronic, Chemical
4 Ways Media Makes Money - (ANSWER)1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - (ANSWER)not the government, mostly businesses
convergence - (ANSWER)coming together with the different types of media
Narcotizing Dysfunction - (ANSWER)tuning out because we hear about it too
much
, 2
Spiral of Science - (ANSWER)Won't speak out when you realize you are in
minority
George Gerber - (ANSWER)Mean World Syndrome- watching violence doesn't
make you violent, it makes you afraid
Cathartic Affect - (ANSWER)Violence and media might be good for us
Catalytic Theory - (ANSWER)Seeing violence in media might cause you to be
violence
Two-Step Flow Model - (ANSWER)1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - (ANSWER)two way communication between an organization
and its' publics; management function
Functions of PR - (ANSWER)1. Performance
CCI 150 Lisa Gary UTK Exam 1 Questions and Answers
Latest Version (2024/2025) Graded A+
change is caused by - (ANSWER)money, power, technology
Infotainment - (ANSWER)Weather, sports, celebrities
3 Types of Mass Media - (ANSWER)Printing, Electronic, Chemical
4 Ways Media Makes Money - (ANSWER)1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - (ANSWER)not the government, mostly businesses
convergence - (ANSWER)coming together with the different types of media
Narcotizing Dysfunction - (ANSWER)tuning out because we hear about it too
much
, 2
Spiral of Science - (ANSWER)Won't speak out when you realize you are in
minority
George Gerber - (ANSWER)Mean World Syndrome- watching violence doesn't
make you violent, it makes you afraid
Cathartic Affect - (ANSWER)Violence and media might be good for us
Catalytic Theory - (ANSWER)Seeing violence in media might cause you to be
violence
Two-Step Flow Model - (ANSWER)1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - (ANSWER)two way communication between an organization
and its' publics; management function
Functions of PR - (ANSWER)1. Performance
