Innovative and Strategic Thinking - D081 (Tests)
Study online at https://quizlet.com/_f9gcb4
1. A product manager wants to redevelop the compa- Process
ny's product line through innovative solutions that im-
prove the product and add to the product's perceived
value. Which approach to innovation would meet this
goal?
2. An entrepreneur is meeting with a small business cen- Ideate
ter to brainstorm ways to support small businesses in
a local community. Which stage of the Design Think-
ing process is being used by this entrepreneur?
3. A recreational vehicle (RV) manufacturer just released Implement
a tiny home line of RVs after testing the product
for one month with outdoor enthusiasts living in
the mountains. Which stage of the Design Thinking
process is being used by this manufacturer?
4. How does a strategic decision differ from a routine Strategic decisions influ-
decision? ence the company's suc-
cess by increasing com-
petitive advantage.
5. A landscaper has created two designs for a homeown- Weigh options
er to review. Which step of this homeowner's deci-
sion-making process is being targeted by this land-
scaper?
6. A business owner is considering acquiring another Cost-benefit
company and evaluates the cost of importing materi-
als, the supply and demand for products, customers'
perceptions of imported products, and the necessary
technology required to remain competitive. Which
analysis is this manager conducting?
, Innovative and Strategic Thinking - D081 (Tests)
Study online at https://quizlet.com/_f9gcb4
7. A company recognizes the value of relationship build- Clan (a type of cor-
ing in creating business and market networks and porate culture that fos-
wants to create an organizational structure reflective ters a collaborative, fam-
of those values. Which culture should this company ily-like environment by
create? valuing commitment, par-
ticipation, and allegiance)
8. The following questions were asked of managers dur- Threats (areas with the
ing the SWOT analysis process: potential to cause prob-
lems)
How is the market changing?
How can a niche in the market be filled?
Which category of the SWOT process was targeted by
these questions?
9. A skateboarding company is having trouble gaining The new spokesperson's
much of the skateboard market share. The company personal activities are be-
receives a loan to hire a famous skateboarder as a ing scrutinized.
new spokesperson to increase its visibility, but the
individual has been scrutinized for some of his past
personal activities. Which factor is a threat in a SWOT
analysis for this company?
10. Which type of innovation adds indirect value to cus- Process
tomers by lowering costs and increasing the quality of
new or existing products or services?
11. Which type of innovation results in the development Breakthrough
of entirely new products or processes?
12. Incremental
, Innovative and Strategic Thinking - D081 (Tests)
Study online at https://quizlet.com/_f9gcb4
Which type of innovation takes place through gradual
improvements to existing processes, products, and
services?
13. Which type of innovation drastically changes an exist- Transformational
ing product or process into a new model?
14. ___________ innovation aims at developing entirely new Breakthrough
products and services that differ from what currently
exists on the market.
15. ___________ innovation encompasses making improve- Incremental
ments to existing processes, products, and services,
often in a gradual or ongoing way.
16. ___________ innovation drastically changes an existing Transformational
product or process into a new model.
17. ___________ innovations can add indirect value to cus- Process
tomers. They do this by lowering costs and increasing
the quality of products and services.
18. How does design thinking differ from traditional prob- Develops iterative solu-
lem-solving? tions
19. A company designed and evaluated a new product Prototype
concept with customers and received useful feedback
to improve the product's design. Which stage of de-
sign thinking should the company address next?
20. Understanding the customer experience is which of Empathize
the design thinking stages?
21. Define
Study online at https://quizlet.com/_f9gcb4
1. A product manager wants to redevelop the compa- Process
ny's product line through innovative solutions that im-
prove the product and add to the product's perceived
value. Which approach to innovation would meet this
goal?
2. An entrepreneur is meeting with a small business cen- Ideate
ter to brainstorm ways to support small businesses in
a local community. Which stage of the Design Think-
ing process is being used by this entrepreneur?
3. A recreational vehicle (RV) manufacturer just released Implement
a tiny home line of RVs after testing the product
for one month with outdoor enthusiasts living in
the mountains. Which stage of the Design Thinking
process is being used by this manufacturer?
4. How does a strategic decision differ from a routine Strategic decisions influ-
decision? ence the company's suc-
cess by increasing com-
petitive advantage.
5. A landscaper has created two designs for a homeown- Weigh options
er to review. Which step of this homeowner's deci-
sion-making process is being targeted by this land-
scaper?
6. A business owner is considering acquiring another Cost-benefit
company and evaluates the cost of importing materi-
als, the supply and demand for products, customers'
perceptions of imported products, and the necessary
technology required to remain competitive. Which
analysis is this manager conducting?
, Innovative and Strategic Thinking - D081 (Tests)
Study online at https://quizlet.com/_f9gcb4
7. A company recognizes the value of relationship build- Clan (a type of cor-
ing in creating business and market networks and porate culture that fos-
wants to create an organizational structure reflective ters a collaborative, fam-
of those values. Which culture should this company ily-like environment by
create? valuing commitment, par-
ticipation, and allegiance)
8. The following questions were asked of managers dur- Threats (areas with the
ing the SWOT analysis process: potential to cause prob-
lems)
How is the market changing?
How can a niche in the market be filled?
Which category of the SWOT process was targeted by
these questions?
9. A skateboarding company is having trouble gaining The new spokesperson's
much of the skateboard market share. The company personal activities are be-
receives a loan to hire a famous skateboarder as a ing scrutinized.
new spokesperson to increase its visibility, but the
individual has been scrutinized for some of his past
personal activities. Which factor is a threat in a SWOT
analysis for this company?
10. Which type of innovation adds indirect value to cus- Process
tomers by lowering costs and increasing the quality of
new or existing products or services?
11. Which type of innovation results in the development Breakthrough
of entirely new products or processes?
12. Incremental
, Innovative and Strategic Thinking - D081 (Tests)
Study online at https://quizlet.com/_f9gcb4
Which type of innovation takes place through gradual
improvements to existing processes, products, and
services?
13. Which type of innovation drastically changes an exist- Transformational
ing product or process into a new model?
14. ___________ innovation aims at developing entirely new Breakthrough
products and services that differ from what currently
exists on the market.
15. ___________ innovation encompasses making improve- Incremental
ments to existing processes, products, and services,
often in a gradual or ongoing way.
16. ___________ innovation drastically changes an existing Transformational
product or process into a new model.
17. ___________ innovations can add indirect value to cus- Process
tomers. They do this by lowering costs and increasing
the quality of products and services.
18. How does design thinking differ from traditional prob- Develops iterative solu-
lem-solving? tions
19. A company designed and evaluated a new product Prototype
concept with customers and received useful feedback
to improve the product's design. Which stage of de-
sign thinking should the company address next?
20. Understanding the customer experience is which of Empathize
the design thinking stages?
21. Define
