Social PSycholoGy
TENTh EDITION
David G. Myers
, 10e
Social
Psychology
David G. Myers
Hope College
Holland, Michigan
TM
mye70665_fm_i-xxv.indd i 10/10/09 11:28:54
, TM
Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the
Americas, New York, NY 10020. Copyright © 2010, 2008, 2005, 2002, 1999, 1996, 1993, 1990, 1987,
1983. All rights reserved. No part of this publication may be reproduced or distributed in any form
or by any means, or stored in a database or retrieval system, without the prior written consent of
The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic
storage or transmission, or broadcast for distance learning.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 WCK/WCK 0 9
ISBN: 978-0-07-337066-8
MHID: 0-07-337066-5
Vice President Editorial: Michael Ryan
Editorial Director: Beth Mejia
Publisher: Mike Sugarman
Executive Marketing Manager: James Headley
Director of Development: Dawn Groundwater
Editorial Coordinator: AJ Laferrera
Supplements Editor: Sarah Colwell
Production Editor: Holly Paulsen
Manuscript Editor: Janet Tilden
Art Director: Preston Thomas
Design Manager: Allister Fein
Text Designer: Amanda Cavanaugh
Cover Designer: Allister Fein
Senior Photo Research Coordinator: Nora Agbayani
Photo Research: Toni Michaels/PhotoFind, LLC
Media Project Manager: Thomas Brierly
Production Supervisor: Louis Swaim
Composition: 10/12 Palatino by Laserwords Private Limited
Printing: 45# New Era Matte Plus, World Color Press, Inc.
Front cover (left to right): Nicole Hill/Getty Images; Radius Images/MasterFile/Veer; CMCD/
Getty Images
Back cover (left to right): UpperCut Images/Getty Images; Image Source/Corbis; Rubberball/Getty
Images; Shuji Kobayashi/Getty Images
Credits: The credits section for this book begins on page C-1 and is considered an extension of the
copyright page.
Library of Congress Cataloging-in-Publication Data has been applied for.
The Internet addresses listed in the text were accurate at the time of publication. The
inclusion of a Web site does not indicate an endorsement by the authors or McGraw-Hill,
and McGraw-Hill does not guarantee the accuracy of the information presented at these
sites.
www.mhhe.com
mye70665_fm_i-xxv.indd ii 10/11/09 3:59:23
, About the Author
S ince receiving his Ph.D. from the University
of Iowa, David Myers has spent his career at
Michigan’s Hope College, where he is the John Dirk
Werkman Professor of Psychology and has taught
dozens of social-psychology sections. Hope College
students have invited him to be their commencement
speaker and voted him “outstanding professor.”
Myers’ scientific articles have appeared in some
three dozen scientific books and periodicals, including
Science, the American Scientist, Psychological Science, and
the American Psychologist.
In addition to his scholarly writing and his text-
books, he communicates psychological science to the
general public. His writings have appeared in three
dozen magazines, from Today’s Education to Scientific
American. He also has published general audience
books, including The Pursuit of Happiness and Intuition:
Its Powers and Perils.
David Myers has chaired his city’s Human Relations
Commission, helped found a thriving assistance cen-
ter for families in poverty, and spoken to hundreds of
college and community groups. Drawing on his own
experience, he also has written articles and a book
(A Quiet World) about hearing loss, and he is advocat-
ing a revolution in American hearing-assistance tech-
nology (hearingloop.org).
He bikes to work year-round and still plays daily
pick-up basketball. David and Carol Myers are parents
of two sons and a daughter.
mye70665_fm_i-xxv.indd iii 10/10/09 11:28:55
TENTh EDITION
David G. Myers
, 10e
Social
Psychology
David G. Myers
Hope College
Holland, Michigan
TM
mye70665_fm_i-xxv.indd i 10/10/09 11:28:54
, TM
Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the
Americas, New York, NY 10020. Copyright © 2010, 2008, 2005, 2002, 1999, 1996, 1993, 1990, 1987,
1983. All rights reserved. No part of this publication may be reproduced or distributed in any form
or by any means, or stored in a database or retrieval system, without the prior written consent of
The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic
storage or transmission, or broadcast for distance learning.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 WCK/WCK 0 9
ISBN: 978-0-07-337066-8
MHID: 0-07-337066-5
Vice President Editorial: Michael Ryan
Editorial Director: Beth Mejia
Publisher: Mike Sugarman
Executive Marketing Manager: James Headley
Director of Development: Dawn Groundwater
Editorial Coordinator: AJ Laferrera
Supplements Editor: Sarah Colwell
Production Editor: Holly Paulsen
Manuscript Editor: Janet Tilden
Art Director: Preston Thomas
Design Manager: Allister Fein
Text Designer: Amanda Cavanaugh
Cover Designer: Allister Fein
Senior Photo Research Coordinator: Nora Agbayani
Photo Research: Toni Michaels/PhotoFind, LLC
Media Project Manager: Thomas Brierly
Production Supervisor: Louis Swaim
Composition: 10/12 Palatino by Laserwords Private Limited
Printing: 45# New Era Matte Plus, World Color Press, Inc.
Front cover (left to right): Nicole Hill/Getty Images; Radius Images/MasterFile/Veer; CMCD/
Getty Images
Back cover (left to right): UpperCut Images/Getty Images; Image Source/Corbis; Rubberball/Getty
Images; Shuji Kobayashi/Getty Images
Credits: The credits section for this book begins on page C-1 and is considered an extension of the
copyright page.
Library of Congress Cataloging-in-Publication Data has been applied for.
The Internet addresses listed in the text were accurate at the time of publication. The
inclusion of a Web site does not indicate an endorsement by the authors or McGraw-Hill,
and McGraw-Hill does not guarantee the accuracy of the information presented at these
sites.
www.mhhe.com
mye70665_fm_i-xxv.indd ii 10/11/09 3:59:23
, About the Author
S ince receiving his Ph.D. from the University
of Iowa, David Myers has spent his career at
Michigan’s Hope College, where he is the John Dirk
Werkman Professor of Psychology and has taught
dozens of social-psychology sections. Hope College
students have invited him to be their commencement
speaker and voted him “outstanding professor.”
Myers’ scientific articles have appeared in some
three dozen scientific books and periodicals, including
Science, the American Scientist, Psychological Science, and
the American Psychologist.
In addition to his scholarly writing and his text-
books, he communicates psychological science to the
general public. His writings have appeared in three
dozen magazines, from Today’s Education to Scientific
American. He also has published general audience
books, including The Pursuit of Happiness and Intuition:
Its Powers and Perils.
David Myers has chaired his city’s Human Relations
Commission, helped found a thriving assistance cen-
ter for families in poverty, and spoken to hundreds of
college and community groups. Drawing on his own
experience, he also has written articles and a book
(A Quiet World) about hearing loss, and he is advocat-
ing a revolution in American hearing-assistance tech-
nology (hearingloop.org).
He bikes to work year-round and still plays daily
pick-up basketball. David and Carol Myers are parents
of two sons and a daughter.
mye70665_fm_i-xxv.indd iii 10/10/09 11:28:55
