CALP ACTUAL EXAM QUESTIONS WITH ANSWERS NEW MODIFIED EXAM TESTED AND APPROVED!!!

CALP ACTUAL EXAM QUESTIONS WITH

ANSWERS NEW MODIFIED EXAM TESTED
AND APPROVED!!!


Competitor Analysis -- ANSWER--comparison of other communities



including:

-competitive surveys, -personal visits,

-photographs,

-internet research

-competitor promotional materials



Branding -- ANSWER--knowing what separates you from your competitors can
create & build a brand



Johnson & Johnson's 4 key concepts include... -- ANSWER---talking straight



-righting wrongs



-practicing accountability




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, -getting better



Leasing professionals -- ANSWER---show & lease apartment

-deal w/ & serve residents

-market to prospective residents



Leasing professionals increase revenue by... -- ANSWER--leasing & renewing
apartments to qualified applicants & residents



Market Knowledge -- ANSWER--Demographic & product info about your
apartment community



Product Knowledge -- ANSWER--thorough understanding of all the products &
services available in your own community, apartment homes, amenities,
surround neighborhoods and that of your area's competitors



Sub-Market Examples... -- ANSWER---geography

-lifestyle

-demographics

-psychographics



Factors affecting target markets include... -- ANSWER---location

-physical

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