AND ANSWERS
The way that IT has altered employees and the way that they work - Answer-Creating
new types of work
Traditional jobs now done by computers
IT expands the abilities of a single employee (sales now also consults)
IT can lead to direct automation
Where an organization's only sustainable competitive advantage lies - Answer-what its
employees know and how they apply that knowledge to business problems
The type of decision making that business analytics fuels - Answer-Business analytics
fuel fact-based decision making
What a company can learn by utilizing business analytics - Answer-Making information
more transparent and usable faster than competition
Exposing variability and boosting performance by collecting and analyzing more
transactional and performance data
More precisely tailoring products and services
Improved decision making
Developing the next generation of products using sensor data for after sales information
A collection of people working together in a coordinated and structured fashion to
achieve one or more goals - Answer-Organization
What position should managers hold regarding IT and its influence on decision making?
- Answer-align IS strategy with business strategy
Identify what makes the information resource valuable and sustainable.
3 views to align IS Strategy with Business strategy - Answer-Porter's five competitive
forces model
Porter's Value chain model
IS resources needed to gain and sustain competitive advantage
, What variable does IS help to determine for an organization's business strategy to adapt
and remain competitive? - Answer-Sustainable competitive advantage. The capabilities
of the organization coupled IS can create competitive advantages, continue to innovate
resource-based view (RBV) - Answer-RBV focuses on sustaining competitive
advantage, but through use of resources rather than by raising competitive barriers
Useful for determining whether a firm's strategy has created value by using IT.
RBV helps identify two types of information resources - Answer-Resources that enable
a firm to attain competitive advantage (value and rarity)
Resources that enable a firm to sustain an advantage over the long term (low
sustainability, low mobility, low imitability) - Gaining a competitive advantage through a
system does not mean you can sustain that competitive advantage. The only way to be
sustainable over the long term is to protect against resource imitation, substitution, or
transfer (technical knowledge cannot always be bought, hard to transfer)
Table Stakes - Answer-part of RBV: resources required just to be in business (many
could have at one point been rare and valuable, but with improvements in technology
and innovation they are now only valuable)
Co-opetition - Answer-a strategy whereby companies cooperate and compete at the
same time with companies in their value net. The value net includes a company and its
competitors and complementors as well as its customers and suppliers and the
interactions among all of them. Co-opetition is the strategy for creating the best possible
outcome for a business by optimally combining competition and cooperation. Frequently
creates competitive advantage by sharing information between organizations and
groups.
Strategic Alliance - Answer-a relationship between one or more companies that creates
a strategic advantage. Zynga and Facebook. IS often provides the platform for these
strategic alliances between companies through communication, coordination, and
transfer of information.
Elastic Enterprises - Answer-Companies that have a core competency of being able to
add partners as necessary to quickly respond to customer needs. Elastic enterprises
build strong Business ecosystems.
difference between primary and secondary value activities - Answer-Primary Activities -
relate directly to the value created in a product or service
Support or secondary value activities - make it possible for primary activities to exist and
remain coordinated