Test Bank Marketing Management 17th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev

Test Bank For
Marketing Management 17th Edition
By Philip Kotler, Kevin Lane Keller,
Alexander Chernev


(All Chapters 1-21, 100% Original
Verified, A+ Grade)


All Chapters Arranged Reverse:
21-1


This is The Original Test Bank For
17th Edition, All other Files in The
Market are Fake/Old/Wrong
Edition.

,
,Marketing Management, 17e (Kotler/Keller/Chernev)
Chapter 21 Socially Responsible Marketing

1) The concept of social marketing is related to ________.
A) customer satisfaction
B) competitors' response
C) employee's engagement
D) shareholder wealth maximization
E) brand activism
Answer: E
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

2) Procter & Gamble has made ________ a key component of the company's marketing
strategies.
A) recycling
B) brand highlighting
C) brand purpose
D) employee right
E) consumer rights
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

3) Which of these is NOT identified as a reason companies engage in prosocial activities and
invest in corporate social responsibility?
A) Appealing to consumers who favor companies that exhibit civic virtues
B) Creating societal benefits
C) Responding to the insistence of their collaborators
D) Maximizing social capital return for angel investors
E) Increasing employee loyalty
Answer: D
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning




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, 4) Which of these moves did Stonyfield Farm make to mitigate the environmental impact of its
manufacturing operations?
A) Offsetting its energy usage with an equivalent investment in environmental projects
B) Requiring employees to take public transportation
C) Using only natural sunlight to illuminate its office buildings
D) Donating electricity from its own generating plants to local communities
E) Teaching competitors how to minimize plastics usage
Answer: A
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

5) Which three components make up the triple bottom line?
A) People, brand presence, profit
B) Planet, social profit, financial profit
C) People, planet, profit
D) People, investment, profit
E) People, community, profit
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

6) In addition to the environment and the marketplace, the three-pronged approach of socially
responsible marketing focuses on ________.
A) political action
B) results-focused investments
C) social investing
D) the community
E) employee well-being
Answer: D
Diff: 3
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

7) ________ are all entities directly or indirectly influenced by the actions of the company, rather
than just with shareholders, who actually own the firm.
A) Owners
B) Social owners
C) The social community
D) Influencers
E) Stakeholders
Answer: E
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning


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