WGU d174 - Marketing Management UPDATED ACTUAL Questions
and CORRECT Answers
1. extended mar- people, physical evidence, process
keting mix
2. sustainability balancing organizational success while ensuring the long-term security and suc-
cess of society
3. triple bottom line social, economic, and environmental consequences by measuring impact on peo-
ple, profits, and planet
4. utility the want-satisfying power of a good or service
5. utility types form (raw materials to finished product)
time (when)
place (where)
ownership (exchange that allows products to be transferred)
6. Porter's Value MISOO
Chain - Primary inbound logistics, operations, outbound logistics, marketing and sales, service
7. Porter's Value THIP
Chain - Support- firm infrastructure, human resource management, technology development, pro-
ive curement
8. Stages of the 1. no foreign marketing
Global Experi- 2. foreign marketing
ence Learning 3. international marketing
Curve 4. global marketing
9. no foreign mar- conducting international business through intermediaries or limited direct contact
keting
10. foreign market- developing local distribution and service representation in a foreign market
ing
1/6
, WGU d174 - Marketing Management UPDATED ACTUAL Questions
and CORRECT Answers
11. international manufacturing outside of home country
marketing
12. global marketing conducting international business as single market with different segments
13. 6 ways emerg- 1. lower per capita income
ing markets dif- 2. weaker infrastructure
fer from devel- 3. younger demographics
oped markets 4. faster growth
5. transforming to rule by market (rely on local)
6. high level of corruption
14. Global Market 1. exporting - low risk and minimal investment
Entry Strategies 2. contractual agreement - relationship w/ another company
3. strategic alliances - spreads risk among partners
4. direct foreign investment - manufactures in foreign market; takes all risk
15. 6 C's (channel dis- cost, capital, control, coverage, character, continuity
tribution strate-
gy)
16. Market Research 1. Define problem
Process 2. Establish research design
3. Search secondary sources
4. Collect data
5. Analyze the data
6. Report findings
17. market informa- tools and resources used to collect data from different markets, sources, and
tion system (MIS) organizations
18. types of research
2/6
and CORRECT Answers
1. extended mar- people, physical evidence, process
keting mix
2. sustainability balancing organizational success while ensuring the long-term security and suc-
cess of society
3. triple bottom line social, economic, and environmental consequences by measuring impact on peo-
ple, profits, and planet
4. utility the want-satisfying power of a good or service
5. utility types form (raw materials to finished product)
time (when)
place (where)
ownership (exchange that allows products to be transferred)
6. Porter's Value MISOO
Chain - Primary inbound logistics, operations, outbound logistics, marketing and sales, service
7. Porter's Value THIP
Chain - Support- firm infrastructure, human resource management, technology development, pro-
ive curement
8. Stages of the 1. no foreign marketing
Global Experi- 2. foreign marketing
ence Learning 3. international marketing
Curve 4. global marketing
9. no foreign mar- conducting international business through intermediaries or limited direct contact
keting
10. foreign market- developing local distribution and service representation in a foreign market
ing
1/6
, WGU d174 - Marketing Management UPDATED ACTUAL Questions
and CORRECT Answers
11. international manufacturing outside of home country
marketing
12. global marketing conducting international business as single market with different segments
13. 6 ways emerg- 1. lower per capita income
ing markets dif- 2. weaker infrastructure
fer from devel- 3. younger demographics
oped markets 4. faster growth
5. transforming to rule by market (rely on local)
6. high level of corruption
14. Global Market 1. exporting - low risk and minimal investment
Entry Strategies 2. contractual agreement - relationship w/ another company
3. strategic alliances - spreads risk among partners
4. direct foreign investment - manufactures in foreign market; takes all risk
15. 6 C's (channel dis- cost, capital, control, coverage, character, continuity
tribution strate-
gy)
16. Market Research 1. Define problem
Process 2. Establish research design
3. Search secondary sources
4. Collect data
5. Analyze the data
6. Report findings
17. market informa- tools and resources used to collect data from different markets, sources, and
tion system (MIS) organizations
18. types of research
2/6
