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NEW MCO201c FINAL EXAM PRACTICE
QUESTIONS AND ANSWERS TESTED AND
APPROVED!!!
What term did the Polish thinker Zygmunt Bauman coin to describe these times
where's "the growing conviction that change is the only permanence, and
uncertainty the only certainty"?
A. "Fake era"
B. "Liquid modernity"
C. "Virtual society"
--ANSWER--B. "Liquid modernity"
What is the most effective way of creating a valuable connection with a future
customer?
A. Producing expensive and high budget content marketing which focuses
on the product
B. Focusing on describing the brand values
C. Focusing on the customers' needs and interests
--ANSWER--C. Focusing on the customers' needs and interests
What should be the primary definition of your online brand content narrative?
A. Quick
B. Relevant
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C. Visual
--ANSWER--B. Relevant
Companies have a different content team or agency for each content channel.
True or false?
A. True
B. False
--ANSWER--A. True
Free media coverage for relevant brand content is called...
A. Earned media
B. Owned media
C. Liquid space
--ANSWER--A. Earned media
Which of the following traits are essential when producing brand journalism
content?
A. Several channels
B. Creativity
C. Verification
--ANSWER--C. Verification
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Gamification is more about keeping attention than attracting attention. True or
false?
A. True
B. False
--ANSWER--A. True
Approximately how much branded content and games are viewed or enjoyed
through smartphones?
A. 80%
B. 55%
C. 30%
--ANSWER--B. 55%
What approximate percentage of online users use ad blockers to avoid more
interruptions?
A. 10%
B. 30%
C. 60%
--ANSWER--B. 30%
What does the term Cacophony mean ?
A. An unpleasant mixture of loud sounds
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B. The simplification of headlines in search of traffic
C. The proliferation of fake news
--ANSWER--A. An unpleasant mixture of loud sounds
Content syndication is an agreement by which an independent agency produces
content for a big company inside their offices. True or false?
A. True
B. False
--ANSWER--B. False
Who bought (and saved) The Washington Post in 2013?
A. Rupert Murdoch
B. Elon Musk
C. Jeff Bezos
--ANSWER--C. Jeff Bezos
The New York Times is a subscription-first newspaper. True or false?
A. True
B. False
--ANSWER--A. True
What is inverted pyramid style in journalism?
A. Top heavy news story (the beginning contains the important information)
NEW MCO201c FINAL EXAM PRACTICE
QUESTIONS AND ANSWERS TESTED AND
APPROVED!!!
What term did the Polish thinker Zygmunt Bauman coin to describe these times
where's "the growing conviction that change is the only permanence, and
uncertainty the only certainty"?
A. "Fake era"
B. "Liquid modernity"
C. "Virtual society"
--ANSWER--B. "Liquid modernity"
What is the most effective way of creating a valuable connection with a future
customer?
A. Producing expensive and high budget content marketing which focuses
on the product
B. Focusing on describing the brand values
C. Focusing on the customers' needs and interests
--ANSWER--C. Focusing on the customers' needs and interests
What should be the primary definition of your online brand content narrative?
A. Quick
B. Relevant
, Page 2 of 58
C. Visual
--ANSWER--B. Relevant
Companies have a different content team or agency for each content channel.
True or false?
A. True
B. False
--ANSWER--A. True
Free media coverage for relevant brand content is called...
A. Earned media
B. Owned media
C. Liquid space
--ANSWER--A. Earned media
Which of the following traits are essential when producing brand journalism
content?
A. Several channels
B. Creativity
C. Verification
--ANSWER--C. Verification
, Page 3 of 58
Gamification is more about keeping attention than attracting attention. True or
false?
A. True
B. False
--ANSWER--A. True
Approximately how much branded content and games are viewed or enjoyed
through smartphones?
A. 80%
B. 55%
C. 30%
--ANSWER--B. 55%
What approximate percentage of online users use ad blockers to avoid more
interruptions?
A. 10%
B. 30%
C. 60%
--ANSWER--B. 30%
What does the term Cacophony mean ?
A. An unpleasant mixture of loud sounds
, Page 4 of 58
B. The simplification of headlines in search of traffic
C. The proliferation of fake news
--ANSWER--A. An unpleasant mixture of loud sounds
Content syndication is an agreement by which an independent agency produces
content for a big company inside their offices. True or false?
A. True
B. False
--ANSWER--B. False
Who bought (and saved) The Washington Post in 2013?
A. Rupert Murdoch
B. Elon Musk
C. Jeff Bezos
--ANSWER--C. Jeff Bezos
The New York Times is a subscription-first newspaper. True or false?
A. True
B. False
--ANSWER--A. True
What is inverted pyramid style in journalism?
A. Top heavy news story (the beginning contains the important information)
