B2B Sales |Passed on First Attempt |Latest Update with
Complete Solution
A. Describe the research topic you will explore.
The research topic I will explore is the impact of social media on individuals
and professionals, focusing on both the negative impacts on adolescents and
the evolving role of social media in business-to-business (B2B) sales. This
encompasses the correlation between problematic social media use and
cyber-victimization among adolescents, as well as the shift in social media
usage by B2B salespeople and its effect on their sales performance,
particularly in the context of the COVID-19 pandemic.
B. Identify two peer-reviewed research studies for the topic
described in part A.
1. Title of the study: Problematic Social Media Use and Conflict, Social
Stress, and Cyber-Victimization Among Early Adolescents
o Name of the journal: Child and Adolescent Social Work Journal
o Brief description of how the study is related to the topic
described in part A: This study explores the negative impacts
of social media use among early adolescents, specifically
examining the relationship between problematic social media
use and conflict (PSMUC) and cyber-victimization, as well as the
mediating role of social stress in this relationship.
o Research study submitted as an attachment: "Problematic
social medica use and conflict.pdf"
2. Title of the study: Social media in response to COVID-19: how
increased social media usage affects the performance of B2B
salespeople in the “new normal”
o Name of the journal: Journal of Personal Selling & Sales
Management
o Brief description of how the study is related to the topic
described in part A: This study investigates the role of social
media in the professional context of B2B sales, focusing on how
the shift in social media usage following the COVID-19 pandemic
affected the sales performance of B2B salespeople.
, o Research study submitted as an attachment: "social media
during covid.pdf"
C. Analyze each of the two research studies identified in part B.
Study 1: Problematic Social Media Use and Conflict, Social Stress,
and Cyber-Victimization Among Early Adolescents
1. Identify the research question or hypothesis being tested:
o The study examines the associations between PSMUC and cyber-
victimization in sixth grade.
o It also explores if social stress has an indirect effect on the
association between PSMUC and cyber-victimization.
o The study proposes several hypotheses, including:
▪ H1: Certain groups of students would report higher rates of
cyber-victimization and PSMUC, including female-
identifying students and White students.
▪ H2: Greater levels of PSMUC would be associated with
increased social stress and increased cyber-victimization.
▪ H3: PSMUC and cyber-victimization would be significantly
associated via higher levels of perceived social stress.
2. Identify the data collection method and explain why that
method was used:
o The study used a survey with 316 sixth-grade students from a
large public middle school in the Midwestern United States.
o The survey included measures of PSMUC, cyber-victimization,
and social stress.
o This method was suitable for collecting data on students'
experiences and perceptions of social media use, victimization,
and stress in a relatively efficient and standardized way.
3. Identify who or what was being studied:
o The study focused on early adolescents, specifically 316 sixth-
grade students aged 11 to 13.
4. Identify the research methodology and the research design
used: