Salesforce Marketing Cloud Consultant
Exam 2020 ACTUAL QUESTIONS AND
CORRECT ANSWERS
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside
Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not
selected in their preferences. Is based on a data extension which has Email Address as Primary
Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email
volume and that some contacts inside the data extension updated their preferences after the
launch of the campaign. Even with the entry event being triggered every day, those contacts are
not receiving the welcome emails. What could be the reason?
a) The preference center is too precise.
b) Their account has deliverability issues.
c) The contact fell below the High Water Mark.
d) The entry event is triggered too often. - Correct answers✔c. The contact fell below the High
Water Mark
Northern Trail Outfitters (NTO) assigns a 15- digit integer as their Order ID which will be used
as the primary key of a data extension. The import file contains leading zeroes, but NTO does not
want to include them in the final values. Which data type should they use for the Order ID field?
a) Decimal (15,0)
b) Decimal 15,2)
c) Number
d) Text (15) - Correct answers✔c) Number
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing
,Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a
recommendation on whether they should have a separate business unit. Which consideration
warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing
Cloud?
a) Branding for the Corporate Apparel is different from NTO.
b) Using different From Name and Email Address settings.
c) Managing Unsubscribes for the Corporate Apparel Division only.
d) Sending from a separate IP Address and Domain - Correct answers✔c) Managing
Unsubscribes for the Corporate Apparel Division only.
During discovery it was confirmed that: The customer has purchased a Corporate Edition
account. A master audience file containing contact information and data points will be used for
segmentation and imported nightly. The Customer would like to implement a mechanism that
consistently prevents sending promotional emails to subscribers who work for their top three
competitors. What feature should a consultant include in the solution?
a) A global unsubscribe.
b) An auto-exclusion list.
c) An exclusion list.
d) An auto-suppression list. - Correct answers✔d. An auto-suppression list.
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing
department has its own business unit and is responsible for the creation and execution of all the
marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the
constant influx of new users and would like to speed up the turnaround of granting new users
access to the Marketing Cloud. In what two ways can this be accomplished?
Choose 2 answers.
,a) Assign Administration User permissions to each business unit.
b) Assign Administration User permissions to the Channel Manager role.
c) Assign Administration User permissions to individual users.
d) Assign Channel Managers the role of Marketing Cloud Analyst. - Correct answers✔a) Assign
Administration User permissions to each business unit.
b) Assign Administration User permissions to the Channel Manager role.
During discovery, the customer outlines data requirements and the anticipated use of Marketing
Cloud with the following criteria:
Customer data will be fully refreshed every night via Import File Activity from the customer's
data warehouse.
Contact records will be augmented by relational data tables via Contact Builder.
One attribute will house HTML code, 1000 characters max that will be used to populate Account
access content areas in emails.
A Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
a) Data extensions are necessary for Contact Builder.
b) Data extensions allow for add/update Import File Activity.
c) Data extensions support Customer ID to be used as Subscriber Key.
d) Data extensions can store HTML code as an attribute. - Correct answers✔a) Data extensions
are necessary for Contact Builder.
A company is hosting a series of events and wants its customers who register to enter into a
journey. Which two methods are viable configurations for these contacts to enter? Chose 2
answers.
, a) A form hosted on the company website that fires the entry event via SOAP API.
b) A SmartCapture form hosted on a CloudPage that populates the entry source.
c) A form hosted on the company website that fires the entry event via REST API.
d) A SmartCapture form hosted on a CloudPage that updates a profile attribute. - Correct
answers✔b) A SmartCapture form hosted on a CloudPage that populates the entry source.
c) A form hosted on the company website that fires the entry event via REST API.
Note: REST API exposes broader access to Marketing Cloud capabilities, e.g content builder,
journey builder. SOAP API is used for most email functionality. Thus choose REST API when
question mentions events or journey builder. Choose SOAP API for triggered email.
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a
particular email send. This user does not know SQL and does not have access to the enhanced
FTP account. What functionality should be used to retrieve the necessary data?
a) My Tracking
b) Tracking Extract
c) Data Views
d) My Reports - Correct answers✔a) My Tracking
A large retail group consists of a corporate team and several divisions operating under different
brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing
department and operates independently, with its own creative assets, subscribers, and data
structure. What are the two reasons why the recommended account configuration is one
corporate Parent account, with each brand configured as a separate child Business Unit? Choose
2 answers
a) Brands can set their own physical address and SAP.
Exam 2020 ACTUAL QUESTIONS AND
CORRECT ANSWERS
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside
Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not
selected in their preferences. Is based on a data extension which has Email Address as Primary
Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email
volume and that some contacts inside the data extension updated their preferences after the
launch of the campaign. Even with the entry event being triggered every day, those contacts are
not receiving the welcome emails. What could be the reason?
a) The preference center is too precise.
b) Their account has deliverability issues.
c) The contact fell below the High Water Mark.
d) The entry event is triggered too often. - Correct answers✔c. The contact fell below the High
Water Mark
Northern Trail Outfitters (NTO) assigns a 15- digit integer as their Order ID which will be used
as the primary key of a data extension. The import file contains leading zeroes, but NTO does not
want to include them in the final values. Which data type should they use for the Order ID field?
a) Decimal (15,0)
b) Decimal 15,2)
c) Number
d) Text (15) - Correct answers✔c) Number
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing
,Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a
recommendation on whether they should have a separate business unit. Which consideration
warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing
Cloud?
a) Branding for the Corporate Apparel is different from NTO.
b) Using different From Name and Email Address settings.
c) Managing Unsubscribes for the Corporate Apparel Division only.
d) Sending from a separate IP Address and Domain - Correct answers✔c) Managing
Unsubscribes for the Corporate Apparel Division only.
During discovery it was confirmed that: The customer has purchased a Corporate Edition
account. A master audience file containing contact information and data points will be used for
segmentation and imported nightly. The Customer would like to implement a mechanism that
consistently prevents sending promotional emails to subscribers who work for their top three
competitors. What feature should a consultant include in the solution?
a) A global unsubscribe.
b) An auto-exclusion list.
c) An exclusion list.
d) An auto-suppression list. - Correct answers✔d. An auto-suppression list.
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing
department has its own business unit and is responsible for the creation and execution of all the
marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the
constant influx of new users and would like to speed up the turnaround of granting new users
access to the Marketing Cloud. In what two ways can this be accomplished?
Choose 2 answers.
,a) Assign Administration User permissions to each business unit.
b) Assign Administration User permissions to the Channel Manager role.
c) Assign Administration User permissions to individual users.
d) Assign Channel Managers the role of Marketing Cloud Analyst. - Correct answers✔a) Assign
Administration User permissions to each business unit.
b) Assign Administration User permissions to the Channel Manager role.
During discovery, the customer outlines data requirements and the anticipated use of Marketing
Cloud with the following criteria:
Customer data will be fully refreshed every night via Import File Activity from the customer's
data warehouse.
Contact records will be augmented by relational data tables via Contact Builder.
One attribute will house HTML code, 1000 characters max that will be used to populate Account
access content areas in emails.
A Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
a) Data extensions are necessary for Contact Builder.
b) Data extensions allow for add/update Import File Activity.
c) Data extensions support Customer ID to be used as Subscriber Key.
d) Data extensions can store HTML code as an attribute. - Correct answers✔a) Data extensions
are necessary for Contact Builder.
A company is hosting a series of events and wants its customers who register to enter into a
journey. Which two methods are viable configurations for these contacts to enter? Chose 2
answers.
, a) A form hosted on the company website that fires the entry event via SOAP API.
b) A SmartCapture form hosted on a CloudPage that populates the entry source.
c) A form hosted on the company website that fires the entry event via REST API.
d) A SmartCapture form hosted on a CloudPage that updates a profile attribute. - Correct
answers✔b) A SmartCapture form hosted on a CloudPage that populates the entry source.
c) A form hosted on the company website that fires the entry event via REST API.
Note: REST API exposes broader access to Marketing Cloud capabilities, e.g content builder,
journey builder. SOAP API is used for most email functionality. Thus choose REST API when
question mentions events or journey builder. Choose SOAP API for triggered email.
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a
particular email send. This user does not know SQL and does not have access to the enhanced
FTP account. What functionality should be used to retrieve the necessary data?
a) My Tracking
b) Tracking Extract
c) Data Views
d) My Reports - Correct answers✔a) My Tracking
A large retail group consists of a corporate team and several divisions operating under different
brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing
department and operates independently, with its own creative assets, subscribers, and data
structure. What are the two reasons why the recommended account configuration is one
corporate Parent account, with each brand configured as a separate child Business Unit? Choose
2 answers
a) Brands can set their own physical address and SAP.
