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STCO-534 Exam Questions and Answers
Media can account for ______ of a total communication budget.
Ans: 80%
Within the context of a SWOT analysis, weaknesses might be
described as elements of the brand that might prove harmful to
achieving marketing objectives.
Ans: True
_________ are major strategies of communication planning used to
achieve desire objectives.
Ans: Communication mix and scheduling
In advertising
Ans: objectives are long term accomplishments and goals are short term
accomplishments.
The business of a brand is to deliver
Ans: revenue and profit to the company
Within the context of a SWOT assessment, a highly developed
distribution network would most likely be considered a strength.
Ans: True
There is a first and most critical step to beginning an advertising
media plan. The step is finding funding for video creation.
Ans: False
One of the fundamental elements of brand communication is
_________.
© 2025 All rights reserved
, 2 | Page
Ans: contact
Foundation of the communication plan is
Ans: an overall communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major
turn for their primary target audience caused a significant loss in
revenue. Burger King made the mistake of_________.
Ans: Leaning too heavily on one element of the available target group
Beginning with the behavior you want to change is a foolish way
to attempt to define a target group.
Ans: False
Search engine marketing and banner ads represent the earlier
form of digital advertising via the Internet.
Ans: True
The two focal points of an effective marketing objectives and
strategies outline can be summarized in number of customers and
sales and specific brand attributes such as quality and value.
Ans: True
media connects _________ of the brand to __________
Ans: business, consumer
Consumer generated content is on the rise as a bi-product of
social media and is helping to redefine the media landscape.
Ans: True
Smart phones that can capture video have had little influence in
media creation in regard to consumer generated content or digital
advertising in general.
© 2025 All rights reserved
STCO-534 Exam Questions and Answers
Media can account for ______ of a total communication budget.
Ans: 80%
Within the context of a SWOT analysis, weaknesses might be
described as elements of the brand that might prove harmful to
achieving marketing objectives.
Ans: True
_________ are major strategies of communication planning used to
achieve desire objectives.
Ans: Communication mix and scheduling
In advertising
Ans: objectives are long term accomplishments and goals are short term
accomplishments.
The business of a brand is to deliver
Ans: revenue and profit to the company
Within the context of a SWOT assessment, a highly developed
distribution network would most likely be considered a strength.
Ans: True
There is a first and most critical step to beginning an advertising
media plan. The step is finding funding for video creation.
Ans: False
One of the fundamental elements of brand communication is
_________.
© 2025 All rights reserved
, 2 | Page
Ans: contact
Foundation of the communication plan is
Ans: an overall communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major
turn for their primary target audience caused a significant loss in
revenue. Burger King made the mistake of_________.
Ans: Leaning too heavily on one element of the available target group
Beginning with the behavior you want to change is a foolish way
to attempt to define a target group.
Ans: False
Search engine marketing and banner ads represent the earlier
form of digital advertising via the Internet.
Ans: True
The two focal points of an effective marketing objectives and
strategies outline can be summarized in number of customers and
sales and specific brand attributes such as quality and value.
Ans: True
media connects _________ of the brand to __________
Ans: business, consumer
Consumer generated content is on the rise as a bi-product of
social media and is helping to redefine the media landscape.
Ans: True
Smart phones that can capture video have had little influence in
media creation in regard to consumer generated content or digital
advertising in general.
© 2025 All rights reserved
