BUAD 309 Chapter 4 Questions with Detailed
Verified Answers
Which of the following is a generic term that covers a broad range of feelings that
people experience?
A) affect
B) knowledge
C) insight
D) attention
E) cognition
Ans: *affect*
Affect is a generic term that covers a broad range of feelings people experience,
including both emotions and moods. Emotions are intense feelings directed at
someone or something. Moods are less intense feelings than emotions and often,
though not always, lack a contextual stimulus.
Which of the following is a characteristic of emotions?
A) Emotions are reactions to a person or event.
B) Emotions last for a longer time period than moods.
C) Emotions are never action-oriented in nature.
D) Emotions lack a contextual stimulus.
E) Emotions involve less intense feelings than moods.
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Ans: *Emotions are reactions to a person or event.*
Emotions are intense feelings that are directed at someone or something. Emotions are
reactions to a person. For instance, seeing a friend at work may make one feel glad or
an event dealing with a rude client may make one feel angry.
Which of the following terms best describes an intense feeling directed at someone or
something?
A) perception
B) cognition
C) mood
D) reasoning
E) emotion
Ans: *emotion*
Emotions are intense feelings that are directed at someone or something. Emotions are
reactions to a person. For instance, seeing a friend at work may make one feel glad or
an event dealing with a rude client may make one feel angry.
Ashley Madison works as a receptionist at a fashion magazine. One morning, her boss
walks into the office and yells at her, telling her that the front office is a mess and she
needs to clean it immediately. After her boss leaves the room, Madison goes to the
front office and violently slams trash into the bin. Which of the following best
describes Madison's anger?
A) a recognition
B) an insight
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C) a mood
D) an emotion
E) a perception
Ans: *an emotion*
Madison is experiencing an intense feeling of anger, which is an emotion directed
toward her boss. Emotions are intense feelings that are directed at someone or
something and are more likely to be caused by a specific event.
________ refers to feelings that tend to be less intense than emotions and that lack a
contextual stimulus.
A) Affect
B) Cognition
C) Mood
D) Thought
E) Reaction
Ans: *Mood*
Moods are feelings that tend to be less intense than emotions and that lack a
contextual stimulus. Moods are not usually directed at a person or an event. But
emotions can turn into moods when one loses focus on the event or object that started
the feeling.
Robert Springer woke up in the morning and felt a sense of joy and peace as he got
ready for work. At work, though challenges came his way, he tackled them without
getting stressed about them. This feeling lasted for several days that week. What is one
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of the reasons that Springer's feeling can be categorized as a mood and not as an
emotion?
A) It is more intense than emotions.
B) It is brought about by a specific event.
C) It is prolonged in nature.
D) It is a positive feeling.
E) It is indicated by a facial expression.
Ans: *It is prolonged in nature.*
Springer's general ambiguous feeling of happiness is ongoing or prolonged, which is a
characteristic of a mood. Contextual stimulus, strong feelings, and being directed at an
event or person are characteristics of an emotion. In addition, both mood and emotion
can be positive.
When Ariana Winter is told that her dog has been killed by a car, she feels deeply
saddened. Her feelings are then overcome by a surge of anger at the car driver.
However minutes later, she is able to laugh and talk about the good memories spent
with her pet. What is one of the reasons that Winter's reaction can be categorized as
an emotion?
A) Its cause is general and ambiguous.
B) It lasted for a brief time period.
C) It is not action-oriented.
D) It is a negative feeling.
E) It is cognitive in nature.
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