JMC 101 Exam 1 Questions and Answers
Narrative - -a story with a beginning, middle and end structure; a problem is introduced
and solved
-Culture - -how a group of people express their values and articulates daily life
-Media Literacy - -the ability to understand the nature of communication especially with
regards to mass communication and telecommunication
-Selective Exposure - -we seek media that reinforces our cultural beliefs
-Mass Communication - -delivering a message to a large audience that also may be distant
and diverse; previously a privilege of expensive and elite media
-Close Analysis - -the interpretation of a piece of text which looks closely at the language,
structure and themes used.
-Medium - -mode or channel of communication; plural for media
-Libel - -a written defamation of a person's character, reputation, business, or property
rights.
-Copyright - -the exclusive legal right, given to an originator or an assignee to print,
publish, perform, film, or record literary, artistic, or musical material, and to authorize
others to do the same.
-Trademark - -a symbol, word, or words legally registered or established by use as
representing a company or product.
-Censor, Censorship - -control of legally designated authority of what is said and what is
written
-Codex - -an ancient manuscript text in book form.
-Utopians - -optimistic; focused on advances; working towards an idealized worldterm-30
-Luddites - -nostalgic & reactionary, fearful & cautious; originated from textile workers
who feared automation
-Johannes Gutenberg - -inventor of the printing press
-Manuscripts - -handwritten texts
Narrative - -a story with a beginning, middle and end structure; a problem is introduced
and solved
-Culture - -how a group of people express their values and articulates daily life
-Media Literacy - -the ability to understand the nature of communication especially with
regards to mass communication and telecommunication
-Selective Exposure - -we seek media that reinforces our cultural beliefs
-Mass Communication - -delivering a message to a large audience that also may be distant
and diverse; previously a privilege of expensive and elite media
-Close Analysis - -the interpretation of a piece of text which looks closely at the language,
structure and themes used.
-Medium - -mode or channel of communication; plural for media
-Libel - -a written defamation of a person's character, reputation, business, or property
rights.
-Copyright - -the exclusive legal right, given to an originator or an assignee to print,
publish, perform, film, or record literary, artistic, or musical material, and to authorize
others to do the same.
-Trademark - -a symbol, word, or words legally registered or established by use as
representing a company or product.
-Censor, Censorship - -control of legally designated authority of what is said and what is
written
-Codex - -an ancient manuscript text in book form.
-Utopians - -optimistic; focused on advances; working towards an idealized worldterm-30
-Luddites - -nostalgic & reactionary, fearful & cautious; originated from textile workers
who feared automation
-Johannes Gutenberg - -inventor of the printing press
-Manuscripts - -handwritten texts
