JMC 101 - Final - Eric Thomas – 2025 – Questions and Answers
Media Congolmerates - -Large media company that owns many other companies which
often specialize in their own medium, most media is guided by large media corps.
-The Frightful Five - -Alphabet, Facebook (Meta), Amazon, Apple, Microsoft
-Geo-Fencing - -Defines locations as preferred for particular ads, relies on locations data to
reach a niche audience
-Talkies - -movies with sound, beginning in 1927. ex. the jazz singer, norm by '30s, some
stars
faded because of this (didn't know how to act with voice)
-Novelty entertainment - -new exciting entertainment. Talkies, Color movies, Digital
cameras, ex.
-The Golden Age of Hollywood - -(1930-1948) but not a lot representation of themes or
people (race, genders, etc.) (so debatable)
-Movies Response to the Great Depression - -Escapist w Fred Astaire and Ginger Rodger
-Blaxploitation - -making black "big and proud", a token of black empowerment, white
expectations of black people such as in Apocalypse Now and Deer Hunt. Also happened
with women
-Strategic communication - -purposeful use of communication by an organization to fulfill
its mission
-Advertising - -paid media, basic function is to connect with an audience of consumers
with information about a product
-Coast-to-coast broadcasting - -(from book) tv broadcasting from east coast to west coast.
At first done on rudimentary kinescopes. Allowed for staggered programing
-Situation comedy - -strongly associated with TV, cheap to produce, popular, modular (you
can start watching at any time) "I Love Lucy" is imporant, filmed in front of a live audience,
and filmed with 3 camera angles
-Cable TV/network - -got its name because the TV studio would send it out to station via
cable. Around since the 1940s, developed for those who lived in rural counties. First took
hold in regard to boxing events in the 60s. Then began showing classic and recent movies
without ads for a subscription fee.
, -Product placement - -a marketing technique where references to specific brands or
products are incorporated into another work (Types: Screen Placement, Script Placement,
Plot Placement) (Benefits of it: brands can reach audiences, a way for production to offset
costs and publicize things like movies) (NOW: Increasing shift towards product placement,
(VPP) Virtual Product Placement- digital insertion of brands product or image in content
(After production))
-Strategic Communications - -strategy- identifying long-term goals by understanding the
needs of customers communications- process (feedback loop) message is decoded by
receiver then encoded as feedback that is decoded by the sender and encoded as a new
message
- Purposeful use of communication by an organization to fulfill its mission
-Why, Who, Where, What & How for advertising - -- purpose (Process in which brands and
organizations define goals and objectives: specific, measurable, attainable, realistic, timely
- audience (use deep research to understand consumer motivation and behavior:
demographic, psychographic, geographic, behavioral).
- format (brand needs to reach target audience at the right place and right time or channels
(PESO)).
- message (process of assimilating the research to determine consumer need and
motivations (Finding insights: identifying challenge for your audience, that only your brand
can solve))
-PESO - -Paid(Advertising), Earned(PR-Public Relations), Shared and Owned Media
-Primary & Secondary Research - -Primary is direct contact with the audience (ex. Online
surveys, and focus groups) Secondary is gathering and analyzing data (ex. Internet data,
google data)
-Research - -Demographics (Age, Gender, Income), Psychographics (Lifestyle, Attitudes,
Ethnicity), Geography (City size, Zip Codes) & Behavioral (Buyer status, Frequency, Price
sensitivity)
-Integrated Marketing Communications - -all different types of PESO to promote brand,
company and/ or product
-Advertising - -a paid, mediated form of communication from an identifiable source,
designed to persuade the receiver to take some action, now or in the future
-Patent Medicines & Muckrakers - -(1920s) patent medicines were advertised in
opposition to muckrakers' journalism (got laws enacted to get more truthful advertising)
-Ad Agencies - -Manufacturers are not necessarily communicators, Allows them to
outsource that function of their business) (Agencies do it all: example agency N.W. Ayer,
wrote, produced, and placed ads) (Basic Agency categories:
Media Congolmerates - -Large media company that owns many other companies which
often specialize in their own medium, most media is guided by large media corps.
-The Frightful Five - -Alphabet, Facebook (Meta), Amazon, Apple, Microsoft
-Geo-Fencing - -Defines locations as preferred for particular ads, relies on locations data to
reach a niche audience
-Talkies - -movies with sound, beginning in 1927. ex. the jazz singer, norm by '30s, some
stars
faded because of this (didn't know how to act with voice)
-Novelty entertainment - -new exciting entertainment. Talkies, Color movies, Digital
cameras, ex.
-The Golden Age of Hollywood - -(1930-1948) but not a lot representation of themes or
people (race, genders, etc.) (so debatable)
-Movies Response to the Great Depression - -Escapist w Fred Astaire and Ginger Rodger
-Blaxploitation - -making black "big and proud", a token of black empowerment, white
expectations of black people such as in Apocalypse Now and Deer Hunt. Also happened
with women
-Strategic communication - -purposeful use of communication by an organization to fulfill
its mission
-Advertising - -paid media, basic function is to connect with an audience of consumers
with information about a product
-Coast-to-coast broadcasting - -(from book) tv broadcasting from east coast to west coast.
At first done on rudimentary kinescopes. Allowed for staggered programing
-Situation comedy - -strongly associated with TV, cheap to produce, popular, modular (you
can start watching at any time) "I Love Lucy" is imporant, filmed in front of a live audience,
and filmed with 3 camera angles
-Cable TV/network - -got its name because the TV studio would send it out to station via
cable. Around since the 1940s, developed for those who lived in rural counties. First took
hold in regard to boxing events in the 60s. Then began showing classic and recent movies
without ads for a subscription fee.
, -Product placement - -a marketing technique where references to specific brands or
products are incorporated into another work (Types: Screen Placement, Script Placement,
Plot Placement) (Benefits of it: brands can reach audiences, a way for production to offset
costs and publicize things like movies) (NOW: Increasing shift towards product placement,
(VPP) Virtual Product Placement- digital insertion of brands product or image in content
(After production))
-Strategic Communications - -strategy- identifying long-term goals by understanding the
needs of customers communications- process (feedback loop) message is decoded by
receiver then encoded as feedback that is decoded by the sender and encoded as a new
message
- Purposeful use of communication by an organization to fulfill its mission
-Why, Who, Where, What & How for advertising - -- purpose (Process in which brands and
organizations define goals and objectives: specific, measurable, attainable, realistic, timely
- audience (use deep research to understand consumer motivation and behavior:
demographic, psychographic, geographic, behavioral).
- format (brand needs to reach target audience at the right place and right time or channels
(PESO)).
- message (process of assimilating the research to determine consumer need and
motivations (Finding insights: identifying challenge for your audience, that only your brand
can solve))
-PESO - -Paid(Advertising), Earned(PR-Public Relations), Shared and Owned Media
-Primary & Secondary Research - -Primary is direct contact with the audience (ex. Online
surveys, and focus groups) Secondary is gathering and analyzing data (ex. Internet data,
google data)
-Research - -Demographics (Age, Gender, Income), Psychographics (Lifestyle, Attitudes,
Ethnicity), Geography (City size, Zip Codes) & Behavioral (Buyer status, Frequency, Price
sensitivity)
-Integrated Marketing Communications - -all different types of PESO to promote brand,
company and/ or product
-Advertising - -a paid, mediated form of communication from an identifiable source,
designed to persuade the receiver to take some action, now or in the future
-Patent Medicines & Muckrakers - -(1920s) patent medicines were advertised in
opposition to muckrakers' journalism (got laws enacted to get more truthful advertising)
-Ad Agencies - -Manufacturers are not necessarily communicators, Allows them to
outsource that function of their business) (Agencies do it all: example agency N.W. Ayer,
wrote, produced, and placed ads) (Basic Agency categories:
