Final Exam (JMC 101) |96 Questions and Answers
"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
Who are key figures in media history in the chapter and what was their significance? - --
Jules Marry, Louise Aime Agustine le Prince (Brothers from Frances) developed and
redefined came and projection technology
-Goerge Miles- Developed a series of films that explored sci-fi (Trip to the moon)
-Fox+ Warner: Dominated Film Business
Edwin S. Porter- Helped create and popularize westerns.
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
What key innovations are described in the chapter? - --Kinetoscope: Projected images that
could be seen by a multitude of people (Also used with technicolor to be used in Disney
Cartoons)
-3-D (1950): Was created to help ticket sales.
-Western Cereals: Used on radio (1930)
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
How did free expression and/or censorship relate to the medium discussed in the chapter?
- --The Red Scare: Many actors were liberal causing people to accuse them of being
communists (They would get shunned out of the industry if they were communists)
-The Mayor of NYC shut down shows in NYC because they were viewed as not wholesome
in 1908 (later reopened due to social reforms)
1933 FCC regulated what aired on TV.
1950- Social norms stopped TV from talking about controversial subjects
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
How did the medium change its economic model? How is this medium distinct from others?
- -Closing the decade of the twentieth century Hollywood got obsessed with blockbusters
and sequels, creating an opening to Entrepreneur to fill niche marking (caused the indie
movement)
-Studios would buy rights to films rather than make the
_The industry became a multi-billion-dollar global enterprise.
-Movies are one of the few things made in the US for which there was an international
demand
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
Who are key figures in media history in the chapter and what was their significance? - -
Famous Director D.W Griffith said he thought movies could bring world peace.
,Scottish inventor John Logie Barud: First to transmit a television image in the form of a
ventriloquist dummy (1925)
Westinghouse Engineer Vladimir Zeorskin: Invented electronic means of transmitting
images involving catholic ray tubes (Fished with the help of Phil T. Farnsworth)
Allen B Dumont: Helped broadcast manufacturing with funding from Paramount Pictures
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
What key innovations are described in the chapter? - -TV would adopt a system where
signals originating in one place would be sent out to stations by cable (Like radio Signals)
-Growth of news going onto TV instead of just radio (Aired the moon landing in 1969
-Color TV (1960-1970): Caused a new wave of activity in the industry
-Cable TV: First started as a way for rural people to view the news who lacked good
connection. Aired commercial content like boxing matches.
-Internet: Originated with the US defense Department, caused a start of production
materials (like video cameras)
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
How did free expression and/or censorship relate to the medium discussed in the chapter?
- --Due to advertising broadcast had to watch what content they were putting out
(broadcasters seek people to advertisers)
-Openness to broadcast independent creators was part of a response to the federal
government which regulated the amount of content a network could own.
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
How did the medium change its economic model? How is this medium distinct from others?
- -In the beginning, it mainly focused on news and slowly shifted to include entertainment
media which caused a rise in sales. With better picture quality it caused better shows
leading to more sales of televisions. People follow trends, like now when a show is
trending, and it is on streaming services we purchase that streaming service.
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
Describe the recent trends in media ownership in the movie and television industries. - --
Warner Bros is 3 companies (Discover+Scripts newtorks+ Time Warner) that used to be
independent
-Disney bought, Marvel, Lucas Film and has purchased assets from Rupert Murdock
-Paramount Global owns CBS and most global news network- Selling BT, is a combination
of CBS+ Viacom
Happening because of slow collapse of cable TV, they make most of their money from cable
networks but that is at a decline.
Merging+Combining Powers making it harder for them to push around.
-Podcasts
, Fresh Air: "The Changing Hollywood Landscape"
How does the guest, Lucas Shaw, describe the effect that new producers (like Apple and
Amazon) have had on the industries? - --Big Producer CEOS are controlling the media but
it is not their main primary value
-Zasloff and Iger are cutting costs by taking shows of streaming services, not putting out
movies they made, and cutting workers
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
How is artificial intelligence impacting the movie and television industry, especially for
writers? - -Companies are trying to cut costs; they use AI to write or capture voices of
people.
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
How are the changes to the industries impacting consumers and viewers? - --Higher
subscription Costs
-Views go down (The audiences is creating other viewing habits)
-Hole in media programming
-Podcasts
NPR Planet Money: "When Subaru Came Out"
How did Subaru's techniques distinguish them from other brands and their messages? - -
Targeted Lesbian Consumers- Niche Marketing
-Targeted towards a gay audience which was conversational for a time due to homophobia
-Got a lesbian celebrity for ADs (print, billboard, all their advertising)
-Podcasts
NPR Planet Money: "When Subaru Came Out"
How did the audience respond to Subaru's message? - -Sales Skyrocketed
-Faced pushback from dealers who had issues with the campaign
-Got more attention when their ADs aired on TV (Angry letters, and people threatening to
boycott the company)
-Podcasts
NPR Planet Money: "When Subaru Came Out"
Why was Subaru's effort successful? Why did it work? - -Continued to brand with lesbian
consumers.
- Did product placement in the show "The L Word."
Markets more to hobbies than sexual orientation
-Podcasts
NPR Planet Money: "When Subaru Came Out"
Describe how a brand (other than Subaru) has made an appeal to another specific audience
that other brands were ignoring. - -The makeup brand Fenty Beauty, created by Rihanna.
"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
Who are key figures in media history in the chapter and what was their significance? - --
Jules Marry, Louise Aime Agustine le Prince (Brothers from Frances) developed and
redefined came and projection technology
-Goerge Miles- Developed a series of films that explored sci-fi (Trip to the moon)
-Fox+ Warner: Dominated Film Business
Edwin S. Porter- Helped create and popularize westerns.
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
What key innovations are described in the chapter? - --Kinetoscope: Projected images that
could be seen by a multitude of people (Also used with technicolor to be used in Disney
Cartoons)
-3-D (1950): Was created to help ticket sales.
-Western Cereals: Used on radio (1930)
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
How did free expression and/or censorship relate to the medium discussed in the chapter?
- --The Red Scare: Many actors were liberal causing people to accuse them of being
communists (They would get shunned out of the industry if they were communists)
-The Mayor of NYC shut down shows in NYC because they were viewed as not wholesome
in 1908 (later reopened due to social reforms)
1933 FCC regulated what aired on TV.
1950- Social norms stopped TV from talking about controversial subjects
-"A Short History of the Modern Media" by Jim Cullen
Chapter 3: "Reel Life: The Art of Motion Pictures"
How did the medium change its economic model? How is this medium distinct from others?
- -Closing the decade of the twentieth century Hollywood got obsessed with blockbusters
and sequels, creating an opening to Entrepreneur to fill niche marking (caused the indie
movement)
-Studios would buy rights to films rather than make the
_The industry became a multi-billion-dollar global enterprise.
-Movies are one of the few things made in the US for which there was an international
demand
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
Who are key figures in media history in the chapter and what was their significance? - -
Famous Director D.W Griffith said he thought movies could bring world peace.
,Scottish inventor John Logie Barud: First to transmit a television image in the form of a
ventriloquist dummy (1925)
Westinghouse Engineer Vladimir Zeorskin: Invented electronic means of transmitting
images involving catholic ray tubes (Fished with the help of Phil T. Farnsworth)
Allen B Dumont: Helped broadcast manufacturing with funding from Paramount Pictures
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
What key innovations are described in the chapter? - -TV would adopt a system where
signals originating in one place would be sent out to stations by cable (Like radio Signals)
-Growth of news going onto TV instead of just radio (Aired the moon landing in 1969
-Color TV (1960-1970): Caused a new wave of activity in the industry
-Cable TV: First started as a way for rural people to view the news who lacked good
connection. Aired commercial content like boxing matches.
-Internet: Originated with the US defense Department, caused a start of production
materials (like video cameras)
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
How did free expression and/or censorship relate to the medium discussed in the chapter?
- --Due to advertising broadcast had to watch what content they were putting out
(broadcasters seek people to advertisers)
-Openness to broadcast independent creators was part of a response to the federal
government which regulated the amount of content a network could own.
-"A Short History of the Modern Media" by Jim Cullen
Chapter 5: "Channels of Opportunity: The Arc of Television Broadcasting"
How did the medium change its economic model? How is this medium distinct from others?
- -In the beginning, it mainly focused on news and slowly shifted to include entertainment
media which caused a rise in sales. With better picture quality it caused better shows
leading to more sales of televisions. People follow trends, like now when a show is
trending, and it is on streaming services we purchase that streaming service.
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
Describe the recent trends in media ownership in the movie and television industries. - --
Warner Bros is 3 companies (Discover+Scripts newtorks+ Time Warner) that used to be
independent
-Disney bought, Marvel, Lucas Film and has purchased assets from Rupert Murdock
-Paramount Global owns CBS and most global news network- Selling BT, is a combination
of CBS+ Viacom
Happening because of slow collapse of cable TV, they make most of their money from cable
networks but that is at a decline.
Merging+Combining Powers making it harder for them to push around.
-Podcasts
, Fresh Air: "The Changing Hollywood Landscape"
How does the guest, Lucas Shaw, describe the effect that new producers (like Apple and
Amazon) have had on the industries? - --Big Producer CEOS are controlling the media but
it is not their main primary value
-Zasloff and Iger are cutting costs by taking shows of streaming services, not putting out
movies they made, and cutting workers
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
How is artificial intelligence impacting the movie and television industry, especially for
writers? - -Companies are trying to cut costs; they use AI to write or capture voices of
people.
-Podcasts
Fresh Air: "The Changing Hollywood Landscape"
How are the changes to the industries impacting consumers and viewers? - --Higher
subscription Costs
-Views go down (The audiences is creating other viewing habits)
-Hole in media programming
-Podcasts
NPR Planet Money: "When Subaru Came Out"
How did Subaru's techniques distinguish them from other brands and their messages? - -
Targeted Lesbian Consumers- Niche Marketing
-Targeted towards a gay audience which was conversational for a time due to homophobia
-Got a lesbian celebrity for ADs (print, billboard, all their advertising)
-Podcasts
NPR Planet Money: "When Subaru Came Out"
How did the audience respond to Subaru's message? - -Sales Skyrocketed
-Faced pushback from dealers who had issues with the campaign
-Got more attention when their ADs aired on TV (Angry letters, and people threatening to
boycott the company)
-Podcasts
NPR Planet Money: "When Subaru Came Out"
Why was Subaru's effort successful? Why did it work? - -Continued to brand with lesbian
consumers.
- Did product placement in the show "The L Word."
Markets more to hobbies than sexual orientation
-Podcasts
NPR Planet Money: "When Subaru Came Out"
Describe how a brand (other than Subaru) has made an appeal to another specific audience
that other brands were ignoring. - -The makeup brand Fenty Beauty, created by Rihanna.
