JMC 101 Exam/Unit #1 STUDY GUIDE |Accurate
Questions and Answers
Narrative - -A story or account of events, often used in media to convey messages or tell
stories.
-Culture - -The shared values, customs, and practices of a group or society.
-Media Literacy - -The ability to critically analyze and evaluate the messages conveyed
through various media forms.
-Selective Exposure - -The tendency for individuals to seek out media that aligns with
their existing beliefs and avoid media that contradicts them.
-Mass Communication - -The process of creating, sending, receiving, and analyzing
messages through media to large segments of the population.
-Close Analysis - -A detailed examination of media texts to understand their meaning,
context, and impact.
-Medium - -A channel or platform through which information is communicated (e.g., print,
television, internet).
-Libel - -A false and malicious statement published in print, writing, or through broadcast
media that damages someone's reputation.
-Copyright - -The legal right to control the use and distribution of creative works.
-Trademark - -A symbol, word, or phrase that identifies a product or service and
distinguishes it from others.
-censor/censorship - -The suppression or prohibition of speech or writing that is
considered objectionable or sensitive.
-Codex - -A bound book made up of pages glued or sewn together along one side, as
opposed to a scroll.
-Utopians - -Utopians are those who envision ideal societies, often through technological
advancements.
-Luddites - -Luddites are those who resist new technology, often due to concerns about its
impact on society.
-Johannes Gutenberg - -The German inventor credited with developing the movable-type
printing press around 1440.
, -Manuscripts - -handwritten documents, especially the ancient New Testament documents
from which our present text is determined.
-Manuscript Culture - -During the Middle Ages (400-1500 CE), a period in which books
were painstakingly lettered, decorated, and bound by hand. During this time, priests and
monks advanced the art of bookmaking (were considered the earliest professional editors)
-Printing Press - -15th century machine invented by Johannes Gutenberg that enabled
mass production of printed materials.
-Gutenberg's Latin Bible - -The first major book printed using the movable-type printing
press, consisting of 1,282 pages printed in 42-line columns.
-"Marketplace of Ideas" - -A concept suggesting that the free exchange of ideas in a public
forum allows the best ideas to emerge and be adopted.
-Partisan Press - -Newspapers and other communication media that openly support a
political party and whose news in significant part follows the party line.
-Publick Occurrences (1690) - -First colonial newspaper, Boston, (1690) known for its
partisan reporting.
-Oral Culture - -The transmission of information and stories through spoken language, as
opposed to written or printed media.
-Fourth Estate - -the media, which are considered like a fourth branch of government
(after the executive, legislative, and judiciary) and thus serve as another of the checks and
balances on power
-Marshall McLuhan - -Communication scholar/media theorist most famous for creating
the "global village" metaphor regarding electronic media and his phrase "the medium is the
message."
-Martin Luther - -A key German figure in the Protestant Reformation, whose writings (95
thesis) were widely disseminated thanks to the printing press.
-Benjamin Franklin (1706-1790) - -An American statesman, scientist, and writer who was
instrumental in the development of American journalism and free speech.
-John Milton (1608-1674) - -Considered a key figure in the history of journalism for his
1644 pamphlet Areopagitica, which is considered the first major English-language
document to articulate the ideas of free speech and a free press
-John Locke - -17th century English philosopher who opposed the Divine Right of Kings
and who asserted that people have a natural right to life, liberty, and property.
Questions and Answers
Narrative - -A story or account of events, often used in media to convey messages or tell
stories.
-Culture - -The shared values, customs, and practices of a group or society.
-Media Literacy - -The ability to critically analyze and evaluate the messages conveyed
through various media forms.
-Selective Exposure - -The tendency for individuals to seek out media that aligns with
their existing beliefs and avoid media that contradicts them.
-Mass Communication - -The process of creating, sending, receiving, and analyzing
messages through media to large segments of the population.
-Close Analysis - -A detailed examination of media texts to understand their meaning,
context, and impact.
-Medium - -A channel or platform through which information is communicated (e.g., print,
television, internet).
-Libel - -A false and malicious statement published in print, writing, or through broadcast
media that damages someone's reputation.
-Copyright - -The legal right to control the use and distribution of creative works.
-Trademark - -A symbol, word, or phrase that identifies a product or service and
distinguishes it from others.
-censor/censorship - -The suppression or prohibition of speech or writing that is
considered objectionable or sensitive.
-Codex - -A bound book made up of pages glued or sewn together along one side, as
opposed to a scroll.
-Utopians - -Utopians are those who envision ideal societies, often through technological
advancements.
-Luddites - -Luddites are those who resist new technology, often due to concerns about its
impact on society.
-Johannes Gutenberg - -The German inventor credited with developing the movable-type
printing press around 1440.
, -Manuscripts - -handwritten documents, especially the ancient New Testament documents
from which our present text is determined.
-Manuscript Culture - -During the Middle Ages (400-1500 CE), a period in which books
were painstakingly lettered, decorated, and bound by hand. During this time, priests and
monks advanced the art of bookmaking (were considered the earliest professional editors)
-Printing Press - -15th century machine invented by Johannes Gutenberg that enabled
mass production of printed materials.
-Gutenberg's Latin Bible - -The first major book printed using the movable-type printing
press, consisting of 1,282 pages printed in 42-line columns.
-"Marketplace of Ideas" - -A concept suggesting that the free exchange of ideas in a public
forum allows the best ideas to emerge and be adopted.
-Partisan Press - -Newspapers and other communication media that openly support a
political party and whose news in significant part follows the party line.
-Publick Occurrences (1690) - -First colonial newspaper, Boston, (1690) known for its
partisan reporting.
-Oral Culture - -The transmission of information and stories through spoken language, as
opposed to written or printed media.
-Fourth Estate - -the media, which are considered like a fourth branch of government
(after the executive, legislative, and judiciary) and thus serve as another of the checks and
balances on power
-Marshall McLuhan - -Communication scholar/media theorist most famous for creating
the "global village" metaphor regarding electronic media and his phrase "the medium is the
message."
-Martin Luther - -A key German figure in the Protestant Reformation, whose writings (95
thesis) were widely disseminated thanks to the printing press.
-Benjamin Franklin (1706-1790) - -An American statesman, scientist, and writer who was
instrumental in the development of American journalism and free speech.
-John Milton (1608-1674) - -Considered a key figure in the history of journalism for his
1644 pamphlet Areopagitica, which is considered the first major English-language
document to articulate the ideas of free speech and a free press
-John Locke - -17th century English philosopher who opposed the Divine Right of Kings
and who asserted that people have a natural right to life, liberty, and property.
