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Building a Story Brand PDF by Donald Miller
Introduction to business management (University of Oxford)
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INTRODUCTION
This is not a book about telling your company’s story. A
book like that would be a waste of time. Customers don’t gener-
ally care about your story; they care about their own.
Your customer should be the hero of the story, not your
brand.
This is the secret every phenomenally successful business
understands.
What follows is a seven-part framework that will change
the way you talk about your business and perhaps the way you
do business.
Each year we help more than three thousand businesses stop
wasting money on marketing and get their company growing by
helping them clarify their message. This framework will work
for you, regardless of your industry.
xi i i
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Building a StoryBrand_1P.indd 13 4/19/17 3:43 PM
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I N T R O D U C T I ON
To get the most out of this book, I encourage you to do three
things:
1. Read the book and understand the SB7 framework.
2. Filter your message through the framework.
3. Clarify your message so more customers listen.
Marketing has changed. Businesses that invite their custom-
ers’ into a heroic story, grow. Businesses that don’t are forgotten.
May we all be richly rewarded for putting our customers’
stories above our own.
xiv
Downloaded by olinder seth ()
Building a StoryBrand_1P.indd 14 4/19/17 3:43 PM
Building a Story Brand PDF by Donald Miller
Introduction to business management (University of Oxford)
Scan to open on Studocu
Studocu is not sponsored or endorsed by any college or university
Downloaded by olinder seth ()
, lOMoARcPSD|59658805
Downloaded by olinder seth ()
, lOMoARcPSD|59658805
INTRODUCTION
This is not a book about telling your company’s story. A
book like that would be a waste of time. Customers don’t gener-
ally care about your story; they care about their own.
Your customer should be the hero of the story, not your
brand.
This is the secret every phenomenally successful business
understands.
What follows is a seven-part framework that will change
the way you talk about your business and perhaps the way you
do business.
Each year we help more than three thousand businesses stop
wasting money on marketing and get their company growing by
helping them clarify their message. This framework will work
for you, regardless of your industry.
xi i i
Downloaded by olinder seth ()
Building a StoryBrand_1P.indd 13 4/19/17 3:43 PM
, lOMoARcPSD|59658805
I N T R O D U C T I ON
To get the most out of this book, I encourage you to do three
things:
1. Read the book and understand the SB7 framework.
2. Filter your message through the framework.
3. Clarify your message so more customers listen.
Marketing has changed. Businesses that invite their custom-
ers’ into a heroic story, grow. Businesses that don’t are forgotten.
May we all be richly rewarded for putting our customers’
stories above our own.
xiv
Downloaded by olinder seth ()
Building a StoryBrand_1P.indd 14 4/19/17 3:43 PM
