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Template for rationale for marketing campaign (1)
Certified Blockchain Business Foundations (University of Oxford)
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BTEC L3 BUSINESS
UNIT 2 DEVELOPING A MARKETING CAMPAIGN
RATIONALE FOR A MARKETING CAMPAIGN FOR XXXXXX
I have been asked to create a rationale for a marketing campaign for team
Occupola, the E-sports team.
An E-sports (or electronic sports) is a term used to describe competitive
videogaming. Its different from standard Video gaming in that E-sports is
competitive and usually has an engaging spectator element to it, like
traditional sports in E-sport at the top-level private investors and venture
capital funding are common, as is brands outright buying or purchasing a large
stake in the busines, for example brands like Miami heat taking a stake in
esports org misfits.
I have gathered research on the size, competition, share, target market,
trends, and external influences on E-sports
Marketing Aim and Objectives for the marketing campaign
Aim
Th aim of the E-sports team ocuppola as it states in the information provided is
to promote posts on social media aimed at increasing the number of followers
for the team.
S…) To promote on social media, accounts on Instagram and other promotional
available platforms will have to be created
M…) the progress of said accounts can be measured by the monitors and the
scale of followers gained by the promotions can be recorded, this can be
compared to past months or years where the promotional tactics weren’t in
effect.
A…) this is achievable as it wouldn’t require any extra funding or anything of
the sort, just a social media account that can promote the E-sports team
properly
R…) this is also realistic as is is not only relevant to the aim but it is also within
reason
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Template for rationale for marketing campaign (1)
Certified Blockchain Business Foundations (University of Oxford)
Scan to open on Studocu
Studocu is not sponsored or endorsed by any college or university
Downloaded by olinder seth ()
, lOMoARcPSD|59658805
BTEC L3 BUSINESS
UNIT 2 DEVELOPING A MARKETING CAMPAIGN
RATIONALE FOR A MARKETING CAMPAIGN FOR XXXXXX
I have been asked to create a rationale for a marketing campaign for team
Occupola, the E-sports team.
An E-sports (or electronic sports) is a term used to describe competitive
videogaming. Its different from standard Video gaming in that E-sports is
competitive and usually has an engaging spectator element to it, like
traditional sports in E-sport at the top-level private investors and venture
capital funding are common, as is brands outright buying or purchasing a large
stake in the busines, for example brands like Miami heat taking a stake in
esports org misfits.
I have gathered research on the size, competition, share, target market,
trends, and external influences on E-sports
Marketing Aim and Objectives for the marketing campaign
Aim
Th aim of the E-sports team ocuppola as it states in the information provided is
to promote posts on social media aimed at increasing the number of followers
for the team.
S…) To promote on social media, accounts on Instagram and other promotional
available platforms will have to be created
M…) the progress of said accounts can be measured by the monitors and the
scale of followers gained by the promotions can be recorded, this can be
compared to past months or years where the promotional tactics weren’t in
effect.
A…) this is achievable as it wouldn’t require any extra funding or anything of
the sort, just a social media account that can promote the E-sports team
properly
R…) this is also realistic as is is not only relevant to the aim but it is also within
reason
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