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Class notes BRMT 701 (Research methodology)

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A look into the application of the types and dimensions of research.

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5️⃣
Types and Dimensions of
Research
Type Literature

Research
Notebook
Methodology


📝Research can be sliced by:
1. Application: Pure (basic) vs Applied

2. Objectives: Descriptive, Exploratory, Correlational, Explanatory

3. Inquiry Mode: Qualitative vs Quantitative

4. Time: Cross‑sectional vs Longitudinal

5. Analysis: Content, Factor, Regression, Statistical analyses


1-By Application:
💜Pure (Basic/Fundamental) Research
Goal: improve theories, methods, and tools; expand knowledge.

Nature: tests abstract hypotheses; refines methodology.

Examples: new sampling technique; validity assessment method; stress
scale; attitude measure.

✍🏻Applied Research
Goal: solve specific, practical problems (solution‑oriented).

Where: business, medicine, education, policy contexts.

Contrast with Action Research: action research is more educational,
specific, controlled; applied is broader, descriptive, limited control.



Types and Dimensions of Research 1

, Examples: best anxiety treatment; strategies to motivate workers;
ergonomic keyboard design.

Pure vs Applied :
Pure → theory/method refinement; scientist‑centric.

Applied → immediate solutions; practitioner‑centric; real‑world impact.


2-By Objectives
📜Descriptive Research
Purpose: describe a situation, program, population, or attitudes; answers
what/how/when/where, not why.

Typical: guiding questions, not strict hypotheses; often probability
sampling (e.g., simple random).

Data: qualitative or quantitative; quant often summarized via
frequencies/means.

Examples: customer satisfaction surveys; presidential approval polls;
course evaluations.

👁️‍🗨️Exploratory Research
Purpose: clarify concepts, formulate problems, generate hypotheses—
esp. in under‑researched areas.

Methods: literature scans, focus groups, case studies, expert interviews;
non‑probabilistic, info‑rich sampling.

Data: mainly qualitative.

Examples: brainstorming sessions; expert interviews; short social‑media
surveys.

💪🏻Correlational Research
Purpose: detect presence/absence/strength/direction of relationships; no
manipulation.

Methods: observation/fieldwork, archival/archaeological sources,
surveys.




Types and Dimensions of Research 2

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Dr mujahid hussain
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