8/28/25, 3:05 Ad Principles exam 4 Flashcards |
PM Quizlet
Ad Principles exam Study guide
Save
Advertising educates consumers, improves the standard of
Social Aspects of Advertising living, and affects happiness and general well-being,
demeaning and deceitful or liberating and artful, advertising
has a powerful effect on the mass media
1/
18
,8/28/25, 3:05 Ad Principles exam 4 Flashcards |
PM Quizlet
Advertising educates consumers Advertising informs
pro:
Advertising educates consumers Advertising is superficial and intrusive
con:
Advertising improves the The economic effects of advertising lower the cost of products
standard of living pro:
Advertising improves the Advertising wastes resources and raises the standard of living
standard of living con:
Advertising affects happiness Advertising addresses a wide variety of basic human needs,
and general well-being pros: advertising only reflects society's priorities
Advertising affects happiness Advertising creates needs, Advertising promotes materialism
and general well-being cons:
Advertising: Demeaning and Advertisers are showing much more sensitivity, advertising is
deceitful or liberating and a source of fulfillment and liberation, advertising is a
artful pros: democratic art
Advertising: demeaning and Advertising perpetuates stereotypes, advertising is often
deceitful or liberating and offensive, advertisers deceive via subliminal stimulation
artful cons:
Advertising has a powerful Advertising fosters a diverse and affordable mass media
effect on the mass media
pro:
Advertising has a powerful Advertising affects programming
effect on the mass media
con:
Ethics The moral standards and principles against which behavior are judged
Deception Making false or misleading statements in an advertisement
Puffery The use of absolute superlatives such as "Number One" or "Best in the
World"
Defined by congress as "acts or practices that cause or are
Unfair advertising likely to cause substantial injury to consumers, which is not
reasonably avoidable by consumers themselves and are not
outweighed by the countervailing benefits to consumers or
competition"
An advertising technique whereby a manufacturer and
Vertical cooperative advertising
dealer (either a wholesaler or retailer) share the expense
of advertising
Advertisements in which an advertiser makes a comparison
Comparison advertisements
between the firm's brand competitors' brands
An FTC program initiated in 1971 to ensure that advertisers
Advertising substantiation
program make available to consumers supporting evidence for
claims made in ads
2/
18
, 8/28/25, 3:05 Ad Principles exam 4 Flashcards |
PM Quizlet
An FTC action asking an advertiser accused of running
Consent order
deceptive or unfair advertising to stop running the
advertisement in question, without admitting guilt
An FTC action requiring an advertiser to stop running an
Cease-and-Desist order ad within 30 days so a hearing can be held to determine
whether the advertising in question is deceptive or unfair
Controls unfair methods of competition, regulates deceptive
Federal Trade Commission (FTC)
advertising, and has various programs for controlling the
advertising process
Prohibits obscenity, fraud, and lotteries on radio and
Federal communications
commission (FCC) television. Ultimate power lies in the ability to deny or
revoke broadcast licenses.
Regulates the advertising and labeling of food, drug,
Food and drug administration cosmetic, and medical products. Can require special
(FDA) labeling for hazardous products such as household cleaners.
Prohibits false labeling and packaging.
Regulates the advertising of securities and the disclosure of
Securities and exchange
commission (SEC) information in corporate annual reports
3/
18
PM Quizlet
Ad Principles exam Study guide
Save
Advertising educates consumers, improves the standard of
Social Aspects of Advertising living, and affects happiness and general well-being,
demeaning and deceitful or liberating and artful, advertising
has a powerful effect on the mass media
1/
18
,8/28/25, 3:05 Ad Principles exam 4 Flashcards |
PM Quizlet
Advertising educates consumers Advertising informs
pro:
Advertising educates consumers Advertising is superficial and intrusive
con:
Advertising improves the The economic effects of advertising lower the cost of products
standard of living pro:
Advertising improves the Advertising wastes resources and raises the standard of living
standard of living con:
Advertising affects happiness Advertising addresses a wide variety of basic human needs,
and general well-being pros: advertising only reflects society's priorities
Advertising affects happiness Advertising creates needs, Advertising promotes materialism
and general well-being cons:
Advertising: Demeaning and Advertisers are showing much more sensitivity, advertising is
deceitful or liberating and a source of fulfillment and liberation, advertising is a
artful pros: democratic art
Advertising: demeaning and Advertising perpetuates stereotypes, advertising is often
deceitful or liberating and offensive, advertisers deceive via subliminal stimulation
artful cons:
Advertising has a powerful Advertising fosters a diverse and affordable mass media
effect on the mass media
pro:
Advertising has a powerful Advertising affects programming
effect on the mass media
con:
Ethics The moral standards and principles against which behavior are judged
Deception Making false or misleading statements in an advertisement
Puffery The use of absolute superlatives such as "Number One" or "Best in the
World"
Defined by congress as "acts or practices that cause or are
Unfair advertising likely to cause substantial injury to consumers, which is not
reasonably avoidable by consumers themselves and are not
outweighed by the countervailing benefits to consumers or
competition"
An advertising technique whereby a manufacturer and
Vertical cooperative advertising
dealer (either a wholesaler or retailer) share the expense
of advertising
Advertisements in which an advertiser makes a comparison
Comparison advertisements
between the firm's brand competitors' brands
An FTC program initiated in 1971 to ensure that advertisers
Advertising substantiation
program make available to consumers supporting evidence for
claims made in ads
2/
18
, 8/28/25, 3:05 Ad Principles exam 4 Flashcards |
PM Quizlet
An FTC action asking an advertiser accused of running
Consent order
deceptive or unfair advertising to stop running the
advertisement in question, without admitting guilt
An FTC action requiring an advertiser to stop running an
Cease-and-Desist order ad within 30 days so a hearing can be held to determine
whether the advertising in question is deceptive or unfair
Controls unfair methods of competition, regulates deceptive
Federal Trade Commission (FTC)
advertising, and has various programs for controlling the
advertising process
Prohibits obscenity, fraud, and lotteries on radio and
Federal communications
commission (FCC) television. Ultimate power lies in the ability to deny or
revoke broadcast licenses.
Regulates the advertising and labeling of food, drug,
Food and drug administration cosmetic, and medical products. Can require special
(FDA) labeling for hazardous products such as household cleaners.
Prohibits false labeling and packaging.
Regulates the advertising of securities and the disclosure of
Securities and exchange
commission (SEC) information in corporate annual reports
3/
18
