1
Test Bank Fundamentals of Selling Customers for Life throug
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h Service 13th Edition by Charles Futrell.
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Chapterf01fThefLife,fTimes,fandfCareerfoffthefProfessionalfSalesperson
LearningfObjectives:
01-
01fDefinefandfexplainftheftermfselling.f01-
02f Explainfwhyfeveryonefsells,fevenfyou.
01-03 ExplainfthefrelationshipfbetweenfthefdefinitionfoffpersonalfsellingfandfthefGoldenfRulefoffPe
rsonalfSelling.
01-04 Discussfthefreasonsfasftofwhyfpeoplefmightfchoosefafsalesfcareer.f01
-05f Enumeratefsomefoffthefvariousftypesfoffsalesfjobs.
01-06 Describefthefjobfactivitiesfoffsalespeople.
01-07 Definefthefcharacteristicsfthatfsalespeoplefbelievefarefneededfforfsuccessfinfbuildingfre
lationshipsfwithfcustomers.
01-08 Listfandfexplainfthef10fstepsfinfthefsalesfprocess.
Truef/fFalsefQuestions
1. Sellingfandfmarketingfarefinterchangeableftermsfforfthefsamefbusinessfactivity.fA
nswer:fFalse
LearningfObjective:f01-
01fTopic:fWhatfIsfSelling?
Blooms:fRememberf
AACSB:fAnalytic
LevelfoffDifficulty:fEasy
Explanation:fSellingfisfafmarketingfcomponentfthatfrefersftofthefpersonalfcommunicationfoffinformationftof
persuadefafprospectivefcustomerftofbuyfsomething.fMarketingfisfanforganizationalffunctionfandfafsetfoffpro
cessesfforfcreating,fcommunicatingfandfdeliveringfvalueftofcustomersfandfforfmanagingfcustomerfrelations
hipsfinfwaysfthatfbenefitftheforganizationfandfitsfstakeholders.
2. AccordingftofrecentfGallupfsurveys,fmostfAmericansfbelievefthatftraditionalfsalespeoplefarefoverlyfint
erestedfinfthefneedsfoffcustomers.
Answer:fFalse
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,LearningfObjective:f 01-03
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, 2
Topic:fThefGoldenfRulefoffPersonalfSellingfBlo
oms:fUnderstand
AACSB:fAnalytic
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, 3
2
LevelfoffDifficulty:fMedium
Explanation:fAsfGallup’sfsurveyfpollfoffAmericansfindicates,fpeoplefviewftraditionalfsalespeoplefasfhavingft
heirfself-interestfasfafpriority.fThisftypefoffsalespersonfisfpreoccupiedfwithfhisforfherfownfwell-fbeing—
usuallyfdefinedfinftermsfoffmakingfmoney—andfthusfisfselfishfandfcannotfbeftrusted.
3. Personalfsellingfrefersftofthefpersonalfcommunicationfoffinformationftofunselfishlyfpersuadefafpr
ospectivefcustomerftofbuyfsomethingfthatfsatisfiesfthatfindividual'sfneeds.
Answer:fTrue
LearningfObjective:f 01-01
Topic:fAfNewfDefinitionfoffPersonalfSellingfBl
ooms:fRemember
AACSB:fAnalytic
LevelfoffDifficulty:fEasy
Explanation:fPersonalfsellingfrefersftofthefpersonalfcommunicationfoffinformationftofunselfishlyfpersuadef
afprospectivefcustomerftofbuyfsomething—afgood,fafservice,fanfidea,forfsomethingfelse—
thatfsatisfiesfthatfindividual’sfneeds.
4. ThefGoldenfRulefoffPersonalfSellingfdescribesfthefwillingnessftofplanfandfexecutefproduct,fprice,fdistr
ibution,fandfpromotionfplansfsofasftofcreatefexchangesfthatfsatisfyfindividualfandforganizationalfobjecti
ves.
Answer:fFalse
LearningfObjective:f 01-03
Topic:fThefGoldenfRulefoffPersonalfSellingfBlo
oms:fRemember
AACSB:fAnalytic
LevelfoffDifficulty:fEasy
Explanation:fThefGoldenfRulefoffPersonalfSellingfrefersftofthefsalesfphilosophyfoffunselfishlyftreatingfothers
fasfyoufwouldflikeftofbeftreated.fReciprocityfisfnotfexpected.
5. Asfafsalesperson’sfself-
interestfdecreases,fafsalesperson’sfinterestfinfprovidingfcustomerfservicefisfmoreflikelyftofincrease.
Answer:fTrue
LearningfObjective:f 01-03
Topic:fThefGoldenfRulefoffPersonalfSellingfBlo
oms:fUnderstand
AACSB:fAnalytic
LevelfoffDifficulty:fMedium
Explanation:fAsfinterestfinfservingfothersfimproves,fafperson’sfself-interestflessens.fThefmorefthe
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