100% Pass
Select the appropriate sentences related to LVMH omnichannel strategy (Select 2) -
Answer-✅- Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
/.Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
Answer-✅Yes
/.According to Bain & Company, the US is currently the largest market for personal
luxury goods - Answer-✅Yes
/.Which characteristics may help to measure the luxuriousness of an offer? - Answer-✅-
Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalised services
- Delivering experiential rewards
/.How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? (Choose 1) - Answer-✅By mastering their distribution
/.According to Erwan Rambourg the young generation of luxury buyers have
transformed the luxury industry in certain areas such as casualisation, social media or
values. - Answer-✅True
/.According to Bain & Company, by 2030, online sales will represent... - Answer-✅33%
of the luxury sales
/.What are the core values of LVMH? - Answer-✅- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment