WGU D077 Concepts in Marketing, Sales, and
Customer Contact |OA| Objective Assessment |
Actual Questions and Answers Latest
Updated (Graded A+)
Correct
Incorrect
D077 Concepts in Marketing, Sales, and Customer Contact |OA
Threats
Strategy
Opportunities
, Brand Marketing mix
Strategy Product
Don't know?
2 of 70
Term
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website?
Price and place
Product and price
Promotion and price
Place and promotion
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Promotion Place and promotion
Product and promotion Market segmentation
, Don't know?
3 of 70
Term
An individual bought a premium computer but is now concerned that it
will be obsolete in a couple of months after a friend mentions that a
newer version will be coming out soon. The individual wishes that the
purchase had been delayed until after the new version comes out.
Which form of dissonance is this individual experiencing?
Reduction
Awareness
Pre-purchase
Post-purchase
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Post-purchase Integrative
Investigation Differentiated
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4 of 70
, Term
An individual was hired by a firm and will negotiate a salary package
soon. In preparation, the individual is researching what similar jobs in
the area are paying.
Which stage of negotiation is being illustrated by this individual?
Closure
Outcome
Bargaining
Investigation
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Collaboration Differentiated
Investigation Diversification
Don't know?
5 of 70
Term
A realtor wants to sell luxury vacation homes and would like to identify
potential buyers.
What must the realtor understand to target this group?
How buyers arrive at the decision to purchase a luxury vacation home
Customer Contact |OA| Objective Assessment |
Actual Questions and Answers Latest
Updated (Graded A+)
Correct
Incorrect
D077 Concepts in Marketing, Sales, and Customer Contact |OA
Threats
Strategy
Opportunities
, Brand Marketing mix
Strategy Product
Don't know?
2 of 70
Term
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website?
Price and place
Product and price
Promotion and price
Place and promotion
Give this one a try later!
Promotion Place and promotion
Product and promotion Market segmentation
, Don't know?
3 of 70
Term
An individual bought a premium computer but is now concerned that it
will be obsolete in a couple of months after a friend mentions that a
newer version will be coming out soon. The individual wishes that the
purchase had been delayed until after the new version comes out.
Which form of dissonance is this individual experiencing?
Reduction
Awareness
Pre-purchase
Post-purchase
Give this one a try later!
Post-purchase Integrative
Investigation Differentiated
Don't know?
4 of 70
, Term
An individual was hired by a firm and will negotiate a salary package
soon. In preparation, the individual is researching what similar jobs in
the area are paying.
Which stage of negotiation is being illustrated by this individual?
Closure
Outcome
Bargaining
Investigation
Give this one a try later!
Collaboration Differentiated
Investigation Diversification
Don't know?
5 of 70
Term
A realtor wants to sell luxury vacation homes and would like to identify
potential buyers.
What must the realtor understand to target this group?
How buyers arrive at the decision to purchase a luxury vacation home
