Telus Rater LATEST Exam WITH QUESTIONS AND CORRECT VERIFIED ANSWERSB GRADED
A+ GUARANTEED PASS
AC - (answer)Ad Creative; The Ad Creative is an advertisement that can appear
LP - (answer)Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - (answer)A word or phrase searched for
User Intent - (answer)What the user is actually searching for.
Content Page - (answer)The webpage that the user is currently visiting
Business Page - (answer)A page the advertiser specifically wants the audience to visit
In-Market - (answer)When the user is in the market for a product or service
Do all queries have the approximate location provided? - (answer)No
Exact Intent - (answer)An ad might address the user's exact intent
Nearby Intent - (answer)An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection - (answer)An ad might offer something that is topically related to the query, but
does not address the nearby intent at all
Substitutability - (answer)An ad might offer the user a product or service that is not exactly what the
user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
you will have to carefully assess how well the advertised product or service is connected to the user's
original query.
A+ GUARANTEED PASS
AC - (answer)Ad Creative; The Ad Creative is an advertisement that can appear
LP - (answer)Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - (answer)A word or phrase searched for
User Intent - (answer)What the user is actually searching for.
Content Page - (answer)The webpage that the user is currently visiting
Business Page - (answer)A page the advertiser specifically wants the audience to visit
In-Market - (answer)When the user is in the market for a product or service
Do all queries have the approximate location provided? - (answer)No
Exact Intent - (answer)An ad might address the user's exact intent
Nearby Intent - (answer)An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection - (answer)An ad might offer something that is topically related to the query, but
does not address the nearby intent at all
Substitutability - (answer)An ad might offer the user a product or service that is not exactly what the
user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
you will have to carefully assess how well the advertised product or service is connected to the user's
original query.
