MKT 300 Exam questions with
answers well graded 100%
What are the 3 purposes of marketing research? - ANS✅✅Descriptive, Diagnostic, Predictive
What is the purpose of descriptive marketing research? - ANS✅✅To gather and present factual
statements
What is the purpose of diagnostic marketing research? - ANS✅✅To explain the data
What is the purpose of predictive marketing research? - ANS✅✅Attempt to estimate the results of
a planned marketing decision
When designing the research product, we must design in such a way that the data we collect will be?
- ANS✅✅Reliable, Valid, and Representative
What are the two types of research we can conduct? - ANS✅✅Exploratory and Conclusive
research
What is exploratory research? - ANS✅✅General, used to generate insights about a situation to
generate a hypothesis. Vague, open-ended, small sample, informal
What is conclusive research? - ANS✅✅Specific, to verify insights and aid in selecting a course of
action. Clear, structured, large sample, formal.
Using research to explain data is known as _____ research - ANS✅✅Diagnostic - Explanation:
Diagnostic research is used to explain data, like when you go to the doctor with particular symptoms,
and she runs further tests to diagnose the problem
True or False: Exploratory research collects data from a large sample, whereas conclusive research
uses a smaller sample. - ANS✅✅False Explanation: Exploratory research collects data from a
smaller sample, and tends to be more open-ended. Conclusive research collects data from a large
sample, and can be used to test hypotheses generated during the exploratory research phase.
, What are the two major types of data that is collected during the research process? -
ANS✅✅Primary and Secondary data
What is secondary data? - ANS✅✅Data complained both inside and outside the organization for
some purpose other than the current investigation. Internal or External
Data that has been collected for some purpose OTHER than the present research question is known
as: - ANS✅✅Secondary data Explanation: Secondary data can be a great resource because the
data already exists and can be informative to our question.
What are the different methods of probability sampling? - ANS✅✅Simple random, systematic
random, stratified
Every participant is randomly chosen is which sampling collection method? - ANS✅✅Simple
random
The first participant is randomly chosen, then others are chosen at intervals is which sampling
collection method? - ANS✅✅Systematic random
Study population is divided into groups, then each subgroup is randomly sampled is which sampling
collection method? - ANS✅✅Stratified
What are the different methods of non-probability sampling? - ANS✅✅Convenience sampling,
Purposive sampling, Quota
Using participants that are easy to access is which sampling collection method? -
ANS✅✅Convenience sampling
Selecting participants that meet specific criteria is which sampling collection method? -
ANS✅✅Purposive sampling
Population is grouped and elements are arbitrarily chosen is which sampling collection method? -
ANS✅✅Quota
True or False: Using survey data, I can conclusively determine that one thing causes another thing. -
ANS✅✅False Explanation: Surveys can determine correlation, but not causation. The reason for
answers well graded 100%
What are the 3 purposes of marketing research? - ANS✅✅Descriptive, Diagnostic, Predictive
What is the purpose of descriptive marketing research? - ANS✅✅To gather and present factual
statements
What is the purpose of diagnostic marketing research? - ANS✅✅To explain the data
What is the purpose of predictive marketing research? - ANS✅✅Attempt to estimate the results of
a planned marketing decision
When designing the research product, we must design in such a way that the data we collect will be?
- ANS✅✅Reliable, Valid, and Representative
What are the two types of research we can conduct? - ANS✅✅Exploratory and Conclusive
research
What is exploratory research? - ANS✅✅General, used to generate insights about a situation to
generate a hypothesis. Vague, open-ended, small sample, informal
What is conclusive research? - ANS✅✅Specific, to verify insights and aid in selecting a course of
action. Clear, structured, large sample, formal.
Using research to explain data is known as _____ research - ANS✅✅Diagnostic - Explanation:
Diagnostic research is used to explain data, like when you go to the doctor with particular symptoms,
and she runs further tests to diagnose the problem
True or False: Exploratory research collects data from a large sample, whereas conclusive research
uses a smaller sample. - ANS✅✅False Explanation: Exploratory research collects data from a
smaller sample, and tends to be more open-ended. Conclusive research collects data from a large
sample, and can be used to test hypotheses generated during the exploratory research phase.
, What are the two major types of data that is collected during the research process? -
ANS✅✅Primary and Secondary data
What is secondary data? - ANS✅✅Data complained both inside and outside the organization for
some purpose other than the current investigation. Internal or External
Data that has been collected for some purpose OTHER than the present research question is known
as: - ANS✅✅Secondary data Explanation: Secondary data can be a great resource because the
data already exists and can be informative to our question.
What are the different methods of probability sampling? - ANS✅✅Simple random, systematic
random, stratified
Every participant is randomly chosen is which sampling collection method? - ANS✅✅Simple
random
The first participant is randomly chosen, then others are chosen at intervals is which sampling
collection method? - ANS✅✅Systematic random
Study population is divided into groups, then each subgroup is randomly sampled is which sampling
collection method? - ANS✅✅Stratified
What are the different methods of non-probability sampling? - ANS✅✅Convenience sampling,
Purposive sampling, Quota
Using participants that are easy to access is which sampling collection method? -
ANS✅✅Convenience sampling
Selecting participants that meet specific criteria is which sampling collection method? -
ANS✅✅Purposive sampling
Population is grouped and elements are arbitrarily chosen is which sampling collection method? -
ANS✅✅Quota
True or False: Using survey data, I can conclusively determine that one thing causes another thing. -
ANS✅✅False Explanation: Surveys can determine correlation, but not causation. The reason for
