SALESFORCE MARKETING CLOUD ASSOCIATE CERTIFICATION EXAM - PRACTICE QUESTIONS QUESTIONS AND ANSWERS - (NEWEST REVIEW UPDATE) 1. Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used. Which functionality should a marketing associate utilize?-Sender Profile-Delivery Profile-Security Settings: Sender Profile 2. Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide. What should the associate use to satisfy the request?-Service calls opt-in-Single opt-in-Double opt-in: Double opt-in 3. Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly. Why does this behavior put NTO's email sending reputation at risk?-Unsolicited and unwanted email typically results in lower engagement and increased complaints.-Spam filters used by email service providers are aware of subscriber's opt-in topic areas. - Practice Questions -Implementing an address book strategy impacts dellverability on email campaigns.: Unsolicited and unwanted email typically results in lower engagement and increased complaints. 4. What is a benefit of enrolling new contacts into a nurture campaign?-Communicates previous discount opportunities missed-Introduces potential customers to the brand-Helps meet the number of outbound malls each month that management wants sent: Introduces potential customers to the brand 5. A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey. Where should a marketing associate look in Journey Builder to investigate the issue? Continues...
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