MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
South Africa Airways (SAA) strives for low variability in respect of times of scheduled departures to
various destinations. Lower variability is the positive result of doing things _________________ . -
(answer)right every time
The inputs-process-output elements of the value chain is also known as the _____________ . -
(answer)transformation model
Which one of the following represents an input for an airline which makes transformation possible? -
(answer)Pilots and cabin crew
Which one of the following represents an input for an airline which is transformed? -
(answer)Passengers
Which one of the following represents an output for an airline? - (answer)Passengers at new
destinations
Which one of the following represents the transformation process of an airline? - (answer)Change of
location of passengers
Airports such as OR Tambo International must be able to deal with a short waiting tolerance as
passengers experience most value-adding activities first-hand. Passengers should be able to collect
baggage from terminals in a reasonable time period. This refers to the _____________ of output. -
(answer)visibility
Which one of the following is a characteristic of a service produced by a service provider such as OR
Tambo International? - (answer)Labour intensive
Identify the correct operational process used by BMW, a motor vehicle manufacturer. - (answer)Mass
process
,MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
The different processes required to manufacture the new Toyota Prius are arranged in consecutive
order and the layout is adapted to the Prius. This is known as the ____________________ layout. -
(answer)product
Financial bonuses, such as the one offered to Derby employees for teamwork and productivity, is an
example of which kind of compensation? - (answer)Rewards
The Marketing Director was of the view that Derby should be moving towards a plan to introduce a
system of employee empowerment. This plan is a recognised employee motivational strategy. Which
one of the following options is also an employee motivational strategy that Derby could use? -
(answer)Job design
To facilitate employee involvement, Derby may make use of _____________ which represent work
groups that take over the responsibility from management for solving quality problems. -
(answer)quality circles
Most modern approaches to work motivation are based on process theories. In this regard, intention
plays a key role in motivated behaviour. Which one of the following options is the most common form of
intention in the work place? - (answer)Goals
Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has been feeling
demotivated as she has recently learned that other staff members, with smaller workloads than her
own, are receiving the same resources and rewards that are allocated to her. Zanele feels that this
allocation is unfair given her current workload. Which component of organisational justice is described
here? - (answer)Distributive justice
Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling demotivated. In order
to improve her motivation, he decides to not only increase her salary to accurately reflect the work she
does for him, but also to provide her with a new title: Executive Administrative Officer. This is an
example of which factor of Herzberg's two-factor theory? - (answer)Hygiene factor
According to which method are jobs compared according to the demands they make on the employee? -
(answer)Factor-comparison
,MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
A successful Human Resource (HR) manager will attempt to obtain as much value as possible from
development programmes. Which one of the following statements is correct regarding the value to be
gained from development programmes? - (answer)The HR manager undertakes follow-up studies to
determine if the training programmes have had the desired effect.
Mareth is the owner of a very artistic clothing line and is passionate about developing her staff. She has
developed an intensive training and development program for all her employees which consists of away-
from-the-job training and development. If the goal of the method being used is to analyse interpersonal
problems and to develop human relations skills, which method has she chosen? - (answer)Role playing
Catherine is the human resource manager at Sparta Training Academy. She is compiling a document
which details the knowledge, skills and abilities relevant to one of the positions opening up in the
academy. With which component of human resource planning is Catherine busy? - (answer)Job
specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability by looking to
reduce its water usage and CO2 footprint. Which principle of the marketing concept is addressed by
focussing on sustainability and the environment? - (answer)The principle of social responsibility
Heineken and SABMiller recently joined forces with three other beer giants to promote beer's versatility.
This is an obvious attempt by the major beer producers in the world to grow generic beer consumption
(primary demand) in the face of new competitive products. If the satisfaction of consumer needs and
demands is ignored this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept? - (answer)The principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to form the market offering.
Decisions about the use of the four Ps result in the marketing _____________ which is directed at
specific consumers in a specific environment. - (answer)strategy
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before
commencing with a new research project, Mondi will first look for historical data, compiled for other
studies, to determine if any of the research objectives at hand can be achieved. Which type of data will
Mondi require? - (answer)Secondary data
, MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
At the end of each research project, Mondi must 'tell the story' of the research project. It is necessary
for him to communicate the knowledge and findings of the research study in an understandable and
scientific manner. Which tool will Mondi use to do this? - (answer)A research report
After being encouraged by his girlfriend, Archie buys an entire range of new facial care products
targeted at men. However, before he starts to use the products his girlfriend breaks up with him and
Archie throws away the products, unused. This is an example of an/a ____________ of consumer
behaviour. - (answer)overt act
There are four influences in any organisational buying decision. Which one of the following is one of
these influences? - (answer)The environment
Hashim is the marketing manager of Pens Galore. Sales have steadily been declining and Hashim is
suspecting that their pens are being marketed to the wrong consumer market. He has decided to start
from scratch by looking at marketing segmentation. What should Hashim do next if he has already
identified the needs of the consumers in the market? - (answer)Group the identified needs into
homogeneous subgroups.
Hashim must also be aware that, in order for segmentation to be meaningful, certain criteria must be
met. Which one of the following represents a requirement for meaningful market segmentation? -
(answer)The segment must be identifiable and measurable.
Cosmetic samples that will be distributed to consumers are a form of ___________. - (answer)sales
promotion
Which one of the following equations would IBM have used to calculate the company's profit or loss? -
(answer)Income - cost
Which one of the following equations would Microsoft have used to calculate their revenue (income)? -
(answer)Price x units sold
A+ GUARANTEED 100% PASS
South Africa Airways (SAA) strives for low variability in respect of times of scheduled departures to
various destinations. Lower variability is the positive result of doing things _________________ . -
(answer)right every time
The inputs-process-output elements of the value chain is also known as the _____________ . -
(answer)transformation model
Which one of the following represents an input for an airline which makes transformation possible? -
(answer)Pilots and cabin crew
Which one of the following represents an input for an airline which is transformed? -
(answer)Passengers
Which one of the following represents an output for an airline? - (answer)Passengers at new
destinations
Which one of the following represents the transformation process of an airline? - (answer)Change of
location of passengers
Airports such as OR Tambo International must be able to deal with a short waiting tolerance as
passengers experience most value-adding activities first-hand. Passengers should be able to collect
baggage from terminals in a reasonable time period. This refers to the _____________ of output. -
(answer)visibility
Which one of the following is a characteristic of a service produced by a service provider such as OR
Tambo International? - (answer)Labour intensive
Identify the correct operational process used by BMW, a motor vehicle manufacturer. - (answer)Mass
process
,MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
The different processes required to manufacture the new Toyota Prius are arranged in consecutive
order and the layout is adapted to the Prius. This is known as the ____________________ layout. -
(answer)product
Financial bonuses, such as the one offered to Derby employees for teamwork and productivity, is an
example of which kind of compensation? - (answer)Rewards
The Marketing Director was of the view that Derby should be moving towards a plan to introduce a
system of employee empowerment. This plan is a recognised employee motivational strategy. Which
one of the following options is also an employee motivational strategy that Derby could use? -
(answer)Job design
To facilitate employee involvement, Derby may make use of _____________ which represent work
groups that take over the responsibility from management for solving quality problems. -
(answer)quality circles
Most modern approaches to work motivation are based on process theories. In this regard, intention
plays a key role in motivated behaviour. Which one of the following options is the most common form of
intention in the work place? - (answer)Goals
Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has been feeling
demotivated as she has recently learned that other staff members, with smaller workloads than her
own, are receiving the same resources and rewards that are allocated to her. Zanele feels that this
allocation is unfair given her current workload. Which component of organisational justice is described
here? - (answer)Distributive justice
Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling demotivated. In order
to improve her motivation, he decides to not only increase her salary to accurately reflect the work she
does for him, but also to provide her with a new title: Executive Administrative Officer. This is an
example of which factor of Herzberg's two-factor theory? - (answer)Hygiene factor
According to which method are jobs compared according to the demands they make on the employee? -
(answer)Factor-comparison
,MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
A successful Human Resource (HR) manager will attempt to obtain as much value as possible from
development programmes. Which one of the following statements is correct regarding the value to be
gained from development programmes? - (answer)The HR manager undertakes follow-up studies to
determine if the training programmes have had the desired effect.
Mareth is the owner of a very artistic clothing line and is passionate about developing her staff. She has
developed an intensive training and development program for all her employees which consists of away-
from-the-job training and development. If the goal of the method being used is to analyse interpersonal
problems and to develop human relations skills, which method has she chosen? - (answer)Role playing
Catherine is the human resource manager at Sparta Training Academy. She is compiling a document
which details the knowledge, skills and abilities relevant to one of the positions opening up in the
academy. With which component of human resource planning is Catherine busy? - (answer)Job
specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability by looking to
reduce its water usage and CO2 footprint. Which principle of the marketing concept is addressed by
focussing on sustainability and the environment? - (answer)The principle of social responsibility
Heineken and SABMiller recently joined forces with three other beer giants to promote beer's versatility.
This is an obvious attempt by the major beer producers in the world to grow generic beer consumption
(primary demand) in the face of new competitive products. If the satisfaction of consumer needs and
demands is ignored this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept? - (answer)The principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to form the market offering.
Decisions about the use of the four Ps result in the marketing _____________ which is directed at
specific consumers in a specific environment. - (answer)strategy
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before
commencing with a new research project, Mondi will first look for historical data, compiled for other
studies, to determine if any of the research objectives at hand can be achieved. Which type of data will
Mondi require? - (answer)Secondary data
, MNB1601 ACTUAL EXAM WITH QUESTIONS AND CORRECT VERIFIED ANSWERS GRADED
A+ GUARANTEED 100% PASS
At the end of each research project, Mondi must 'tell the story' of the research project. It is necessary
for him to communicate the knowledge and findings of the research study in an understandable and
scientific manner. Which tool will Mondi use to do this? - (answer)A research report
After being encouraged by his girlfriend, Archie buys an entire range of new facial care products
targeted at men. However, before he starts to use the products his girlfriend breaks up with him and
Archie throws away the products, unused. This is an example of an/a ____________ of consumer
behaviour. - (answer)overt act
There are four influences in any organisational buying decision. Which one of the following is one of
these influences? - (answer)The environment
Hashim is the marketing manager of Pens Galore. Sales have steadily been declining and Hashim is
suspecting that their pens are being marketed to the wrong consumer market. He has decided to start
from scratch by looking at marketing segmentation. What should Hashim do next if he has already
identified the needs of the consumers in the market? - (answer)Group the identified needs into
homogeneous subgroups.
Hashim must also be aware that, in order for segmentation to be meaningful, certain criteria must be
met. Which one of the following represents a requirement for meaningful market segmentation? -
(answer)The segment must be identifiable and measurable.
Cosmetic samples that will be distributed to consumers are a form of ___________. - (answer)sales
promotion
Which one of the following equations would IBM have used to calculate the company's profit or loss? -
(answer)Income - cost
Which one of the following equations would Microsoft have used to calculate their revenue (income)? -
(answer)Price x units sold
