FSAD 1250 first prelim
design is the process of selecting and organizing
What is design?
elements or components to fulfill a purpose
the idea of symbolic communication being used to
what is framing?
make you see what they want you to see
, Point points draw your eyes in and when you see multiple points
you want to connect them
human mind perceives incomplete figures as
Gestalt Closure
complete by filling in the missing gaps or details.
This is because your brain wants to make
connections.
human eye blends two or more separate colors that
optical mixing
are placed side by side into a new perceived color
ephemera an article not intended to last a long time ex. vintage ribbons
and postcards
becomes popular in the 1980s and was
Memphis group
characterized by vibrant colors, clashing patterns,
and geometric shapes.
a type of optical mixing where dots of varying size
Halftone
and/or spacing create the illusion of lighter or
darker areas
Value relative lightness and darkness
What does optical mixing rely distance and size of the points
on?
How does distance relate the farther away you are, the more your eye blends the shape
to optical mixing?
how does the size of points small shapes blend more easily into smooth images;
relate to optical mixing? large shapes break the illusion and you start to see
the pattern.
causes you to see grey squares
lateral inhibition
what do vertical lines do? they elongate and lengthen the body. They are also the
fastest to look at.
they convey a sense of movement and move the
what do diagonal lines do?
eye across the body (in Western Culture we read
them from left to right)
they broaden and are a little slower than verticals to
what do horizontal lines do? see. However, they are the first line the eye looks
for as we are looking for the horizon to make
ourselves feel balanced.
what is the relationship can create curves around the body. This is due to
between diagonal lines the materiality of woven fabrics, which has more
and curves? stretch on the bias
what is a line? a path between two points
what is the psychology of elongation, aspiration, strength
design is the process of selecting and organizing
What is design?
elements or components to fulfill a purpose
the idea of symbolic communication being used to
what is framing?
make you see what they want you to see
, Point points draw your eyes in and when you see multiple points
you want to connect them
human mind perceives incomplete figures as
Gestalt Closure
complete by filling in the missing gaps or details.
This is because your brain wants to make
connections.
human eye blends two or more separate colors that
optical mixing
are placed side by side into a new perceived color
ephemera an article not intended to last a long time ex. vintage ribbons
and postcards
becomes popular in the 1980s and was
Memphis group
characterized by vibrant colors, clashing patterns,
and geometric shapes.
a type of optical mixing where dots of varying size
Halftone
and/or spacing create the illusion of lighter or
darker areas
Value relative lightness and darkness
What does optical mixing rely distance and size of the points
on?
How does distance relate the farther away you are, the more your eye blends the shape
to optical mixing?
how does the size of points small shapes blend more easily into smooth images;
relate to optical mixing? large shapes break the illusion and you start to see
the pattern.
causes you to see grey squares
lateral inhibition
what do vertical lines do? they elongate and lengthen the body. They are also the
fastest to look at.
they convey a sense of movement and move the
what do diagonal lines do?
eye across the body (in Western Culture we read
them from left to right)
they broaden and are a little slower than verticals to
what do horizontal lines do? see. However, they are the first line the eye looks
for as we are looking for the horizon to make
ourselves feel balanced.
what is the relationship can create curves around the body. This is due to
between diagonal lines the materiality of woven fabrics, which has more
and curves? stretch on the bias
what is a line? a path between two points
what is the psychology of elongation, aspiration, strength
