AQA Media Studies GCSE Key Vocabulary LATEST WITH VERIFIED ANSWERS GRADED A+
GUARANTEED PASS
Active audience - (answer)The theory that media audiences do not just consume a text passively, they
actively engage with it because of personal and social contexts.
Ambiguous - (answer)A sign or a media product with several possible but different meanings is
ambiguous.
Anchorage - (answer)The text (copy) that fixes (anchors) an image and its meaning.
Antagonist - (answer)In a plot, the character whose function is to disrupt the protagonist - often, but not
always, a villain.
Archetype - (answer)An original on which many copies are based. Often used in relation to characters in
fictional works. Character archetypes include examples such as the rebel, the mother figure, the villain.
Audience - (answer)The people who consume a media product by watching, listening and reading it.
Audience positioning - (answer)The technique used to persuade the audience to interpret a media
product in a particular way.
BARB - (answer)Broadcasters' Audience Research Board - the organisation that measures and collects
television viewing data in the UK.
BBFC - (answer)British Board of Film Classification - responsible for deciding the age classification and
censorship of all films and video content released in the UK.
Big Close Up (BCU) - (answer)An extreme close up camera shot, usually focusing on the face or close
detail of the body.
Binary opposition - (answer)The contrast between two ideas or concepts, such as good/evil,
male/female. Usually the contrast causes conflict that drives the narrative.
, AQA Media Studies GCSE Key Vocabulary LATEST WITH VERIFIED ANSWERS GRADED A+
GUARANTEED PASS
Brand - (answer)A type of product that is manufactured and marketed under a particular name, logo and
design.
By-line - (answer)The printed line of text in a newspaper/magazine that names the writer of an article.
Camera movement - (answer)The way the camera is moved during filming to add depth, interest and
variation for the viewer, such as pan and track.
Censorship - (answer)The controls and regulations that exist about media content. Censorship powers
can be held by governments or regulatory bodies.
CGI - (answer)Computer-generated imagery is the application of computer graphics to printed or moving
image media. The term CGI commonly refers to 3D computer graphics used for special effects in film
sequences.
Code - (answer)A communication system which includes signs, rules and shared understanding.
Examples include the English language, non-verbal codes, print codes and editing codes.
Colour palette - (answer)The suite of colours that are used in the creation of media texts, such as
websites and magazines, to reflect a brand and appeal to its audience.
Commercial broadcasting - (answer)Privately owned media broadcasting of television and radio
programming.
Concentration of ownership - (answer)Refers to the number of organisations or individuals who control
ownership of the media. Fewer stakeholders hold increasing shares.
GUARANTEED PASS
Active audience - (answer)The theory that media audiences do not just consume a text passively, they
actively engage with it because of personal and social contexts.
Ambiguous - (answer)A sign or a media product with several possible but different meanings is
ambiguous.
Anchorage - (answer)The text (copy) that fixes (anchors) an image and its meaning.
Antagonist - (answer)In a plot, the character whose function is to disrupt the protagonist - often, but not
always, a villain.
Archetype - (answer)An original on which many copies are based. Often used in relation to characters in
fictional works. Character archetypes include examples such as the rebel, the mother figure, the villain.
Audience - (answer)The people who consume a media product by watching, listening and reading it.
Audience positioning - (answer)The technique used to persuade the audience to interpret a media
product in a particular way.
BARB - (answer)Broadcasters' Audience Research Board - the organisation that measures and collects
television viewing data in the UK.
BBFC - (answer)British Board of Film Classification - responsible for deciding the age classification and
censorship of all films and video content released in the UK.
Big Close Up (BCU) - (answer)An extreme close up camera shot, usually focusing on the face or close
detail of the body.
Binary opposition - (answer)The contrast between two ideas or concepts, such as good/evil,
male/female. Usually the contrast causes conflict that drives the narrative.
, AQA Media Studies GCSE Key Vocabulary LATEST WITH VERIFIED ANSWERS GRADED A+
GUARANTEED PASS
Brand - (answer)A type of product that is manufactured and marketed under a particular name, logo and
design.
By-line - (answer)The printed line of text in a newspaper/magazine that names the writer of an article.
Camera movement - (answer)The way the camera is moved during filming to add depth, interest and
variation for the viewer, such as pan and track.
Censorship - (answer)The controls and regulations that exist about media content. Censorship powers
can be held by governments or regulatory bodies.
CGI - (answer)Computer-generated imagery is the application of computer graphics to printed or moving
image media. The term CGI commonly refers to 3D computer graphics used for special effects in film
sequences.
Code - (answer)A communication system which includes signs, rules and shared understanding.
Examples include the English language, non-verbal codes, print codes and editing codes.
Colour palette - (answer)The suite of colours that are used in the creation of media texts, such as
websites and magazines, to reflect a brand and appeal to its audience.
Commercial broadcasting - (answer)Privately owned media broadcasting of television and radio
programming.
Concentration of ownership - (answer)Refers to the number of organisations or individuals who control
ownership of the media. Fewer stakeholders hold increasing shares.
