SPMT 270 WALTEMYER 100% CORRECT DETAILED ANSWERS LATEST UPDATE 2025
Two Avenues of Sport Marketing - (answer)1. The marketing of sport products to the sport consumer
~ "Marketing of sport"
2. The marketing of mainstream and non-sport products through sport
~ "Marketing through sport"
What is Sponsorship - (answer)- " The acquisition of rights to affiliate with an organization or product
(e.g. event) for the purpose of deriving benefits related to that affiliation"
An exchange of mutual benefits between two organizations
~ Sport sponsorships provide a business with AFFILIATION, EXPOSURE, OPPOURTOUNITY to achieve its
marketing objectives
1800s - (answer)First athletic events in the U.S. were sponsored ( primarily by the transportation and
tobacco industries)
1984 - (answer)Summer Olympic Games in Los Angeles
Factors of Sponsorship Growth - (answer)- Communication
- Credibility
- Clutter
- Coverage ( Media, Technology)
Positioning (Fit) - (answer)How well do two organizations fit together
- Brand Image and Target Market
- Association can add/ subtract credibility to org./ product
Establish an emotional connection with the target market - (answer)Sport-Brand loyalty
Platform for Growth - (answer)New markets
, SPMT 270 WALTEMYER 100% CORRECT DETAILED ANSWERS LATEST UPDATE 2025
Sport Sponsorship Platforms - (answer)Individual (Athlete/ Coach)
Team
League
Facility/ Venue
Event
Media (Broadcast)
Sponsorship - Individual - (answer)a platform for companies to develop a sponsorship based on the
support of an individual athlete instead of a team or league.
~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola)
Sponsorship - Team - (answer)a more appropriate platform for local and regional companies or
companies with smaller marketing buds
~ examples: Dallas Cowboys (Lincoln), Texas A&M (Adidas) Texans (Papa Johns)
Sponsorship - League - (answer)Sponsorship promotions through a league
~ examples: NFL (Nike), NHL (Honda), PGA (FedEx cup)
Sponsorship - Facility/ Venue - (answer)one of the fastest-growing sponsorship platforms, most notably
in the form of naming rights agreements.
~ examples: AT&T stadium (cowboys), Blue Bell Park (A&M baseball) H-E-B Center (cedar park)
Sponsorship - Event - (answer)enables companies to tie directly into the event atmosphere.
~ examples: Homerun Derby (T-mobile), PGA (Shell Houston Open), Boston Marathon ( Adidas), NCAA
(Bowl Games)
Sponsorship - Media/ Broadcasting - (answer)occurs mostly in the form of broadcast sponsors.
companies that purchase advertising or programming during sport-related broadcasts.
Two Avenues of Sport Marketing - (answer)1. The marketing of sport products to the sport consumer
~ "Marketing of sport"
2. The marketing of mainstream and non-sport products through sport
~ "Marketing through sport"
What is Sponsorship - (answer)- " The acquisition of rights to affiliate with an organization or product
(e.g. event) for the purpose of deriving benefits related to that affiliation"
An exchange of mutual benefits between two organizations
~ Sport sponsorships provide a business with AFFILIATION, EXPOSURE, OPPOURTOUNITY to achieve its
marketing objectives
1800s - (answer)First athletic events in the U.S. were sponsored ( primarily by the transportation and
tobacco industries)
1984 - (answer)Summer Olympic Games in Los Angeles
Factors of Sponsorship Growth - (answer)- Communication
- Credibility
- Clutter
- Coverage ( Media, Technology)
Positioning (Fit) - (answer)How well do two organizations fit together
- Brand Image and Target Market
- Association can add/ subtract credibility to org./ product
Establish an emotional connection with the target market - (answer)Sport-Brand loyalty
Platform for Growth - (answer)New markets
, SPMT 270 WALTEMYER 100% CORRECT DETAILED ANSWERS LATEST UPDATE 2025
Sport Sponsorship Platforms - (answer)Individual (Athlete/ Coach)
Team
League
Facility/ Venue
Event
Media (Broadcast)
Sponsorship - Individual - (answer)a platform for companies to develop a sponsorship based on the
support of an individual athlete instead of a team or league.
~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola)
Sponsorship - Team - (answer)a more appropriate platform for local and regional companies or
companies with smaller marketing buds
~ examples: Dallas Cowboys (Lincoln), Texas A&M (Adidas) Texans (Papa Johns)
Sponsorship - League - (answer)Sponsorship promotions through a league
~ examples: NFL (Nike), NHL (Honda), PGA (FedEx cup)
Sponsorship - Facility/ Venue - (answer)one of the fastest-growing sponsorship platforms, most notably
in the form of naming rights agreements.
~ examples: AT&T stadium (cowboys), Blue Bell Park (A&M baseball) H-E-B Center (cedar park)
Sponsorship - Event - (answer)enables companies to tie directly into the event atmosphere.
~ examples: Homerun Derby (T-mobile), PGA (Shell Houston Open), Boston Marathon ( Adidas), NCAA
(Bowl Games)
Sponsorship - Media/ Broadcasting - (answer)occurs mostly in the form of broadcast sponsors.
companies that purchase advertising or programming during sport-related broadcasts.
