Business paper
Please check the examination details below before entering your
candidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level
3 GCE
Friday 16 May 2025
Morning (Time: 1 hour 30 minutes)
referen
Paper
8BS0/
ce
Business 01
🟐 🟐
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your
centre number and candidate number.
•
• Answer
name, all
Answer the questions in the spaces
provided – there may be more space
questions.
than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in
– use this as a guide as to how much time to spend on each
• question. You may use a calculator.
brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
P74196A
©2025 Pearson
Business paper
,Education Ltd.
Y:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
AREA
DO NOT WRITE IN THIS
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by niche market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
AREA
DO NOT WRITE IN THIS
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
(b) What is meant by mass market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
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......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
AREA
DO NOT WRITE IN THIS
2
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■
Please check the examination details below before entering your
candidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level
3 GCE
Friday 16 May 2025
Morning (Time: 1 hour 30 minutes)
referen
Paper
8BS0/
ce
Business 01
🟐 🟐
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your
centre number and candidate number.
•
• Answer
name, all
Answer the questions in the spaces
provided – there may be more space
questions.
than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in
– use this as a guide as to how much time to spend on each
• question. You may use a calculator.
brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
P74196A
©2025 Pearson
Business paper
,Education Ltd.
Y:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
AREA
DO NOT WRITE IN THIS
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by niche market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
AREA
DO NOT WRITE IN THIS
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
(b) What is meant by mass market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
AREA
DO NOT WRITE IN THIS
2
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