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Exam (elaborations) Pearson Edexcel GCE A Level In Economics A

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Mark Scheme (Results) Summer 2025 Pearson Edexcel GCE A Level In Economics A (9EC0) Paper 3 Microeconomics and Macroeconomics Edexcel and BTEC Qualifications Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. For further information visit our qualifications websites at or . Alternatively, you can get in touch with us using the details on our contact us page at Pearson: helping people progress, everywhere Pearson aspires to be the world’s leading learning company. Our aim is to help everyone progress in their lives through education. We believe in every kind of learning, for all kinds of people, wherever they are in the world. We’ve been involved in education for over 150 years, and by working across 70 countries, in 100 languages, we have built an international reputation for our commitment to high standards and raising achievement through innovation in education. Find out more about how we can help you and your students at: Summer 2025 Question Paper Log Number P75866A Publications Code 9EC0_03_2506_MS All the material in this publication is copyright © Pearson Education Ltd 2025 General marking guidance • All candidates must receive the same treatment. Examiners must mark the last candidate in exactly the same way as they mark the first. • Mark schemes should be applied positively. Candidates must be rewarded for what they have shown they can do rather than be penalised for omissions. • Examiners should mark according to the mark scheme – not according to their perception of where the grade boundaries may lie. • All the marks on the mark scheme are designed to be awarded. Examiners should always award full marks if deserved, i.e. if the answer matches the mark scheme. Examiners should also be prepared to award zero marks if the candidate’s response is not worthy of credit according to the mark scheme. • Where some judgement is required, mark schemes will provide the principles by which marks will be awarded and exemplification/indicative content will not be exhaustive. • When examiners are in doubt regarding the application of the mark scheme to a candidate’s response, a senior examiner must be consulted before a mark is given. • Crossed-out work should be marked unless the candidate has replaced it with an alternative response. Question Number Answer Mark 1(a) Knowledge 2, Application 2, Analysis 1 Knowledge and analysis (3) e.g. ● Understanding of social optimum quantity (1) ● Imperfect / asymmetric information (1) means that consumers are not aware / do not perceive actual benefits (1) ● Irrationality (1) leads to: ● habitual consumption of unhealthy foods (1) ● herd behaviour/influence of others/impact of advertising (1) ● weakness at computation (1) ● Positive externalities (1) ● Cost of living crisis (1) reduces purchasing power /choosing cheap foods (1) ● Supermarket promotion of low-cost products/unhealthy food is cheaper (1) so more affordable than healthy food (1) ● Social trends e.g. convenience (1) choose packaged and processed options which are less healthy (1) ● Lack of government intervention (1) ● Consumers are unaware that the cheaper food is unhealthy (1) and therefore make their decisions on perceived benefit rather than actual benefit (1) Application (2) e.g. 2 marks for data (1+1 or 2): e.g. ● Reference to BOGOF/ 3 for 2 in Extract A (1) ● Extract A – consumers face heavy marketing for unhealthy foods (1) ● Advertising and online promotion affect people so they seem to behave irrationally (1) ● The restrictions banning HFSS adverts on TV before 9pm and paid-for adverts online were set for January 2024 (1) ● Government rules limiting the location of unhealthy foods in shops began in 2022 e.g. checkouts and store entrances (1) ● Own examples of external benefits and brand behaviour (1) NB Maximum 2 marks for an effectively used diagram, as any of knowledge, analysis or application. (5)

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Paper3 economics




Mark Scheme (Results)
Summer 2025

Pearson Edexcel GCE A
Level In Economics A
(9EC0)
Paper 3 Microeconomics and Macroeconomics




Paper3 economics

,Paper3 economics

Edexcel and BTEC Qualifications

Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest
awarding body. We provide a wide range of qualifications including
academic, vocational, occupational and specific programmes for employers.
For further information visit our qualifications websites at www.edexcel.com
or www.btec.co.uk. Alternatively, you can get in touch with us using the
details on our contact us page at www.edexcel.com/contactus.




Pearson: helping people progress, everywhere

Pearson aspires to be the world’s leading learning company. Our aim is to
help everyone progress in their lives through education. We believe in every
kind of learning, for all kinds of people, wherever they are in the world.
We’ve been involved in education for over 150 years, and by working across
70 countries, in 100 languages, we have built an international reputation for
our commitment to high standards and raising achievement through
innovation in education. Find out more about how we can help you and your
students at: www.pearson.com/uk




Summer 2025
Question Paper Log Number P75866A
Publications Code 9EC0_03_2506_MS
All the material in this publication is copyright
© Pearson Education Ltd 2025




Paper3 economics

,Paper3 economics


General marking guidance

• All candidates must receive the same treatment. Examiners must mark
the last candidate in exactly the same way as they mark the first.
• Mark schemes should be applied positively. Candidates must be
rewarded for what they have shown they can do rather than be
penalised for omissions.
• Examiners should mark according to the mark scheme – not according to
their perception of where the grade boundaries may lie.
• All the marks on the mark scheme are designed to be awarded.
Examiners should always award full marks if deserved, i.e. if the answer
matches the mark scheme. Examiners should also be prepared to award
zero marks if the candidate’s response is not worthy of credit according
to the mark scheme.
• Where some judgement is required, mark schemes will provide the
principles by which marks will be awarded and exemplification/indicative
content will not be exhaustive.
• When examiners are in doubt regarding the application of the mark
scheme to a candidate’s response, a senior examiner must be
consulted before a mark is given.
• Crossed-out work should be marked unless the candidate has replaced it
with an alternative response.




Paper3 economics

, Paper3 economics




Question Number


Knowledge 2, Application 2, Analysis 1

Knowledge and analysis (3) e.g.
● Understanding of social optimum quantity (1)
● Imperfect / asymmetric information (1) means that
consumers are not aware / do not perceive actual benefits
(1)
● Irrationality (1) leads to:
● habitual consumption of unhealthy foods (1)
● herd behaviour/influence of others/impact of advertising
(1)
● weakness at computation (1)
● Positive externalities (1)
● Cost of living crisis (1) reduces purchasing power /choosing
cheap foods (1)
● Supermarket promotion of low-cost products/unhealthy food
is cheaper (1) so more affordable than healthy food (1)
● Social trends e.g. convenience (1) choose packaged and
processed options which are less healthy (1)
● Lack of government intervention (1)
● Consumers are unaware that the cheaper food is
unhealthy
(1) and therefore make their decisions on perceived benefit
rather than actual benefit (1)

Application (2) e.g.
marks for data (1+1 or 2): e.g.
● Reference to BOGOF/ 3 for 2 in Extract A (1)
● Extract A – consumers face heavy marketing for unhealthy
foods (1)
● Advertising and online promotion affect people so they
seem to behave irrationally (1)
● The restrictions banning HFSS adverts on TV before 9pm
and paid-for adverts online were set for January 2024 (1)
● Government rules limiting the location of unhealthy foods
in shops began in 2022 e.g. checkouts and store entrances
(1)
● Own examples of external benefits and brand
behaviour (1)

Maximum 2 marks for an effectively used diagram, as any of
knowledge, analysis or application.


Paper3 economics

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