Covers: 5/B2C, 6/B2B, 7/Virtual, Lab 1 Midterm
MCQ/TF 10x1 + Broad Question 2x5 = 20% Answer all questions
Answer objectively considering the textbook, and lectures. Answer within the context of a manager within an organization.
1 Many manufacturing companies periodically dispose unusable and/or excess inventory through their B2B auction site.
◯ True ◯ False
2 The web's ability to bring together geographically dispersed people and organizations that share narrow interests attracted much
business interest. ◯ True ◯ False
3 The purchasing process requires a number of people from the purchasing department to coordinate their individual activities as part of
the process. ◯ True ◯ False
4 An important goal of any marketing strategy should be to move customers into the separation stage as rapidly as possible and keep
them there as long as possible. ◯ True ◯ False
5 Marketing mix to describe the combination of elements that companies use to achieve their goals for selling and promoting their
products and services. ◯ True ◯ False
6 An ___ service is an independent party that holds a buyer’s payment until the buyer receives the purchased item and is satisfied that the
item is what the seller represented it to be.
◯ escrow ◯ rating ◯ sniping
◯ review ◯ shelling
7 We use the term ___ instead of “supply chain” because many industry value chains no longer consist of a single sequence of companies
linked in a single line, but include many parallel lines that are interconnected in a web or network configuration.
◯ supply web ◯ Indirect materials ◯ Industry marketplace
◯ Open EDI ◯ Supply alliances ◯ Tier three suppliers
8 B2B purchasing activities does NOT include …
◯ evaluating vendors ◯ placing orders ◯ selecting specific products
◯ identifying vendors ◯ Customer Relationship Management (CRM)
9 Using the Web to communicate with potential customers offers many of the advantages of ___ and many of the cost savings of ___.
◯ Personal contact selling, mass media ◯ Electronic customer relationship, Search engine placement broker
◯ Robot (bot), Demographic segmentation ◯ Search engine ranking, Geographic segmentation
◯ Search engine, Domain name hosting ◯ Search engine optimization, Domain name parking
10 Customers who have reached the ___ stage and are often willing to tell others about how happy they are with their interactions.
◯ familiarity ◯ awareness ◯ exploration ◯ commitment
Bonus: Draw a diagram “Advertising network works”.
.
251-MIS207 Midterm 2A NSU ID--->______________________________ <--- Page 1 of 3
MCQ/TF 10x1 + Broad Question 2x5 = 20% Answer all questions
Answer objectively considering the textbook, and lectures. Answer within the context of a manager within an organization.
1 Many manufacturing companies periodically dispose unusable and/or excess inventory through their B2B auction site.
◯ True ◯ False
2 The web's ability to bring together geographically dispersed people and organizations that share narrow interests attracted much
business interest. ◯ True ◯ False
3 The purchasing process requires a number of people from the purchasing department to coordinate their individual activities as part of
the process. ◯ True ◯ False
4 An important goal of any marketing strategy should be to move customers into the separation stage as rapidly as possible and keep
them there as long as possible. ◯ True ◯ False
5 Marketing mix to describe the combination of elements that companies use to achieve their goals for selling and promoting their
products and services. ◯ True ◯ False
6 An ___ service is an independent party that holds a buyer’s payment until the buyer receives the purchased item and is satisfied that the
item is what the seller represented it to be.
◯ escrow ◯ rating ◯ sniping
◯ review ◯ shelling
7 We use the term ___ instead of “supply chain” because many industry value chains no longer consist of a single sequence of companies
linked in a single line, but include many parallel lines that are interconnected in a web or network configuration.
◯ supply web ◯ Indirect materials ◯ Industry marketplace
◯ Open EDI ◯ Supply alliances ◯ Tier three suppliers
8 B2B purchasing activities does NOT include …
◯ evaluating vendors ◯ placing orders ◯ selecting specific products
◯ identifying vendors ◯ Customer Relationship Management (CRM)
9 Using the Web to communicate with potential customers offers many of the advantages of ___ and many of the cost savings of ___.
◯ Personal contact selling, mass media ◯ Electronic customer relationship, Search engine placement broker
◯ Robot (bot), Demographic segmentation ◯ Search engine ranking, Geographic segmentation
◯ Search engine, Domain name hosting ◯ Search engine optimization, Domain name parking
10 Customers who have reached the ___ stage and are often willing to tell others about how happy they are with their interactions.
◯ familiarity ◯ awareness ◯ exploration ◯ commitment
Bonus: Draw a diagram “Advertising network works”.
.
251-MIS207 Midterm 2A NSU ID--->______________________________ <--- Page 1 of 3
