Unit 13 – social media and digital
marketing – D1
Table of Contents
1. Introduction.......................................................................................................................................1
2. Business objectives............................................................................................................................1
3. Overview of the digital marketing campaign.....................................................................................1
4. Brand awareness...............................................................................................................................2
5. Target audience.................................................................................................................................2
6. Positive impacts of the digital marketing campaign on the product..................................................2
7. Negative impacts of the digital marketing campaign on the product................................................3
8. Summary............................................................................................................................................3
9. References.........................................................................................................................................4
1. Introduction
In this report, I will be talking about the digital marketing campaign, and what was the
business objective of that campaign or aim of business. Also, what strategies used to
market the product or service and I will be talking about who were the target audience
were for the campaign and finally, I will be talking about the negative and positives of that
campaign on the product. I will be choosing the ‘Red Bull Stratos’ campaign in that
campaign their feature the person called “Felix Baumgartner” he jumps to earth from a
helium balloon from sky.
2. Business objectives
The business objective was the to break the multiple record such as highest free fall jump
from the space and the red bull mission was the focuses on inspiring people on their idea
and market their energy drink to the world, this can lead to the increase of red bull
marketing. The reason was the to market their brand more awareness to the people or
who like the energy drink. Red bull did achieve these objectives by increased of red bull
globally recognition. This led to the boost brand sales and loyalty. This campaign allows
people to engage to the events throughout the events and it allows people to attract more
on that event rather than red bull sport drink and people were enjoying more on the jump
from the Felix Baumgartner.
3. Overview of the digital marketing campaign
The red bull campaign used the social media such as Facebook, Twitter, and Instagram to
build up people hope, such as using hashtags like #RedBullStratos and trend worldwide
using the social media with the fans and waiting for the updates on red bull campaign, and
this can lead to people engage more on that campaign and make people surprise though
Darshit Manji 1
marketing – D1
Table of Contents
1. Introduction.......................................................................................................................................1
2. Business objectives............................................................................................................................1
3. Overview of the digital marketing campaign.....................................................................................1
4. Brand awareness...............................................................................................................................2
5. Target audience.................................................................................................................................2
6. Positive impacts of the digital marketing campaign on the product..................................................2
7. Negative impacts of the digital marketing campaign on the product................................................3
8. Summary............................................................................................................................................3
9. References.........................................................................................................................................4
1. Introduction
In this report, I will be talking about the digital marketing campaign, and what was the
business objective of that campaign or aim of business. Also, what strategies used to
market the product or service and I will be talking about who were the target audience
were for the campaign and finally, I will be talking about the negative and positives of that
campaign on the product. I will be choosing the ‘Red Bull Stratos’ campaign in that
campaign their feature the person called “Felix Baumgartner” he jumps to earth from a
helium balloon from sky.
2. Business objectives
The business objective was the to break the multiple record such as highest free fall jump
from the space and the red bull mission was the focuses on inspiring people on their idea
and market their energy drink to the world, this can lead to the increase of red bull
marketing. The reason was the to market their brand more awareness to the people or
who like the energy drink. Red bull did achieve these objectives by increased of red bull
globally recognition. This led to the boost brand sales and loyalty. This campaign allows
people to engage to the events throughout the events and it allows people to attract more
on that event rather than red bull sport drink and people were enjoying more on the jump
from the Felix Baumgartner.
3. Overview of the digital marketing campaign
The red bull campaign used the social media such as Facebook, Twitter, and Instagram to
build up people hope, such as using hashtags like #RedBullStratos and trend worldwide
using the social media with the fans and waiting for the updates on red bull campaign, and
this can lead to people engage more on that campaign and make people surprise though
Darshit Manji 1
