Unit 13 – social media and digital
marketing – P1
Contents
1. Introduction.......................................................................................................................................1
2. Social media types.............................................................................................................................1
3. Email..................................................................................................................................................2
4. Landing page optimisation.................................................................................................................2
4.1 Associative content targeting......................................................................................................2
4.2 Predictive content targeting........................................................................................................2
4.3 Consumer direct targeting...........................................................................................................2
4.4 Closed ended experimentation....................................................................................................3
4.5 Open-ended experimentation.....................................................................................................3
5. Banner and popups/under.................................................................................................................3
6. SEO (search engine optimisation)......................................................................................................3
7. Channels............................................................................................................................................3
8. Conclusion.........................................................................................................................................4
9. References.........................................................................................................................................4
1. Introduction
In this report, I will be writing about the social media and digital marketing in my report,
such as types of social media (publishing, sharing, and networking.) Also, will be writing
about the how email is used in digital marketing and what the roles of that and I will be
writing about the purpose of the landing page optimisation and will be talking about the
banner and pop ups. I will be talking about the SEO (search engine optimisation) and
lastly, I will be talking about the channel and how they used it in my report.
2. Social media types
The publishing is the used to publish blogging site and wiki publish that written in word,
however it can used for publishing artwork, photography, and music. People use blogs to
connect with their audience and this allow them to build large amount of company. The
role of the wiki is that user written and can edit the site. Example, Wiki is a famous where
people from all over the world can access and contribute and edit the website on various
topics.
The role of the sharing is the act of posting content on your social media, it enables other
people to view the content it can lead to the increase of reach to the people. The videos,
1
Darshit Manji
marketing – P1
Contents
1. Introduction.......................................................................................................................................1
2. Social media types.............................................................................................................................1
3. Email..................................................................................................................................................2
4. Landing page optimisation.................................................................................................................2
4.1 Associative content targeting......................................................................................................2
4.2 Predictive content targeting........................................................................................................2
4.3 Consumer direct targeting...........................................................................................................2
4.4 Closed ended experimentation....................................................................................................3
4.5 Open-ended experimentation.....................................................................................................3
5. Banner and popups/under.................................................................................................................3
6. SEO (search engine optimisation)......................................................................................................3
7. Channels............................................................................................................................................3
8. Conclusion.........................................................................................................................................4
9. References.........................................................................................................................................4
1. Introduction
In this report, I will be writing about the social media and digital marketing in my report,
such as types of social media (publishing, sharing, and networking.) Also, will be writing
about the how email is used in digital marketing and what the roles of that and I will be
writing about the purpose of the landing page optimisation and will be talking about the
banner and pop ups. I will be talking about the SEO (search engine optimisation) and
lastly, I will be talking about the channel and how they used it in my report.
2. Social media types
The publishing is the used to publish blogging site and wiki publish that written in word,
however it can used for publishing artwork, photography, and music. People use blogs to
connect with their audience and this allow them to build large amount of company. The
role of the wiki is that user written and can edit the site. Example, Wiki is a famous where
people from all over the world can access and contribute and edit the website on various
topics.
The role of the sharing is the act of posting content on your social media, it enables other
people to view the content it can lead to the increase of reach to the people. The videos,
1
Darshit Manji
