The Art and Science of Social Research – 1st Edition | Deborah Carr, Elizabeth Heger Boyle, Benjamin Cornwell, Shelley Correll, Robert Crosnoe, Jeremy Freese & Mary C. Waters | W. W. Norton & Company (2018) | Complete Methods Textbook

This book offers a comprehensive introduction to research methods in sociology and the social sciences. It covers conceptual foundations, research ethics, hypotheses, measurement, reliability, validity, sampling strategies, and diverse methodological approaches such as surveys, experiments, evaluation research, ethnography, in-depth interviewing, materials-based methods, and social network analysis. The final section addresses data analysis, both quantitative and qualitative, and strategies for effectively presenting research findings. Rich with real-world examples, “Conversations from the Front Lines,” and “From the Field to the Front Page” features, it provides students with practical insights into both the scientific rigor and the creative art of social research.