,TESTBANK FOR Consumer Behavior, 1st Edition
Ruvio
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
,7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used
desk; you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell
your textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
,13. Which of the following is considered a product?
a. Service
b. Experience
c. Information
d. Idea
e. All of above
14. The interaction between buyers and sellers happens in the __________.
a. store
b. shop
c. marketplace
d. market
e. environment
15. Sally is considering going to graduate school for further education. This is a type of a(n) _____.
a. need
b. want
c. demand
d. exchange
e. transaction
16. According to Abraham Maslow, _____ is the motivating force behind any action we take.
a. need
b. happiness
c. hope
d. goal
e. purpose
17. Which of the following is NOT a way that marketers can influence consumer needs?
a. Make a need salient
b. Create a need
c. Remind consumers of a future need
d. Show a situation that elicits a need
e. Remind the need of a specific product
18. _____ refers to the specific products and brands consumers choose to satisfy their needs based on
their culture and individual personality.
a. Need
b. Wish
c. Desire
d. Demand
e. Want
19. David shops around different car dealers to decide if he would like a sedan or an SUV and from
which brand. This is a type of a(n) _____.
a. need
b. want
, c. demand
d. exchange
e. transaction
20. _____ is an economic principle reflecting consumers’ willingness and ability to pay a certain price for
the desired product.
a. Exchange
b. Transaction
c. Demand
d. Value
e. Affordability
21. Kate did some research on winter jackets and decided that she would pay about $200 for a down
jacket. This reflects Kate’s _____.
a. need
b. want
c. demand
d. value
e. affordability
22. Bill owns a local shop that sells sports gears. He can use the ___________ in order to influence his
consumer’s buying process.
a. promotion mix
b. segmentation, targeting and positioning
c. market analysis
d. marketing mix
e. hire knowledgeable salespeople
23. Which of the following is NOT a necessary condition of exchange?
a. Something of monetary value
b. Two or more parties with unsatisfied needs
c. A way to communicate
d. An ability to satisfy the needs
e. Freedom to accept or reject
24. Which of the following is NOT a necessary condition of an exchange process?
a. At least two parties
b. Something of value to be exchanged
c. A need to be fulfilled
e. Freedom to accept or reject
d. An offer to be accepted
25. Skyler paid Jack $100 for tutoring her son for three hours last weekend. They are considered to have
completed a(n) _____.
a. transfer
b. agreement
c. transaction
d. plan
, e. deal
26. Many companies have introduced low- or no-interest payment programs so consumers can pay
smaller monthly installments instead of the total price of a product at once. This type of strategy seeks
to ease consumers’ _____.
a. hesitation of buying
b. pain of using
c. hesitation of using
d. risk of buying
e. pain of buying
27. Which of the following is NOT considered a post-purchase behavior of buying a T-shirt?
a. Returning the T-shirt
b. Posting a picture of the T-shirt on social media
c. Reselling the T-shirt to a friend
d. Throwing the T-shirt away
e. All of the above are post-purchase behaviors
28. Micayla just purchased a new model of Toyota SUV from a dealership. Which of the following is NOT
a good post-purchase strategy that the dealership should take?
a. Send her a satisfaction survey
b. Offer her coupons for car services
c. Ignore her question about warranty
d. Send her information about car care
e. Follow up with her in three months
29. A brand community consists of:
a. A group of consumers
b. A group of consumers with a common bond about a brand
c. A group of brands
d. A group of friends on social media
e. A target market
30. Why is understanding consumer behavior a challenge for marketers?
a. The way consumers use their phones keeps changing
b. The way consumers communicate keeps changing
c. Consumers needs keeps changing
d. The friends consumers have keeps changing
e. The brands consumers buy keep changing
TRUE/FALSE QUESTIONS
1. F Non-profit organizations do not need to understand consumer behavior because their goal is
not profit-driven.
2. T Consumer insights not only help businesses but also help policy makers and regulators.
,3. F It is a good practice for a business to try to sell its products to virtually everyone.
4. T A consumer can be a business or a company.
5. T Social media influencers are a type of external factors that have an effect on consumer decision-
making
6. T Internal factors that are intrinsic to the consumers are normally unobservable.
7. F The process by which buyers and sellers negotiate over something of value is called transaction.
8. T Marketers can influence and shape consumer needs but cannot create needs.
9. F The ways consumers communicate with others and shop to fulfill their needs tend to be
consistent over time.
10. T The way consumers fulfill their needs change all the time.
11. F Marketers create needs by asking consumers questions such as “do you need a car?”
12. T Consumer wants tend to vary based on different cultures and consumer personalities.
13. F Demand is an economic principle that cannot be influenced or forecasted by marketers.
14. F The exchange process is almost always initiated by the buyer.
15. F An exchange requires the product or service to have the same value for the parties involved.
16. F You inquired about the price of an appliance but walked away because it was too expensive.
This means the exchange process did not take place.
17. T The most “painful” way to pay is by using cash.
18. F A marketer’s relationship with a consumer ends at the completion of a transaction.
19. T A brand community consists of a group of consumers who share a common bond about a brand.
20. T Consumer behavior is dynamic and constantly changing.
, Chapter 2 Test Bank
1. __________ is when a company defines its business in terms of a product instead of a need or a
solution to a problem.
a. Marketing orientation
b. Consumer orientation
c. Marketing myopia
d. Consumer myopia
e. Business myopia
2. The __________ perspective focuses on the needs and wants of consumers as a focal point of the
company operation, reflecting a long-term view of the business.
a. marketing orientation
b. service orientation
c. business orientation
d. marketing myopia
e. service myopia
3. Netflix transitioned from a DVD-by-mail service company to a streaming service platform to keep up
with changes in consumer habits. Now, it focuses on creating as much original content as possible to
meet the tastes of its diverse consumer groups. Netflix can be considered a __________ company.
a. business-centric
b. customer-centric
c. marketing-centric
d. profit-centric
e. content-centric
4. Which of the following is NOT a key element when a company develops its marketing strategy?
a. Define the unique value proposition
b. Research and development
c. Segmentation, targeting, and positioning
d. Define 4P marketing mix
e. Assess firm outcomes for successfulness
5. Which of the following is NOT a perspective to take into account when a company develops its unique
value proposition?
a. The consumer’s perspective
b. The company’s perspective
c. The competitor’s perspective
d. The industry’s perspective
e. Both c and d
6. The Unique Value Proposition zone reflects an overlap between the consumer and the _____ but
excludes any overlap with the _____.
a. competitor; company
b. competitor; marketer
c. company; industry
d. company; manufacturer
, e. company; competitor
7. __________ reflects the benefits that a company offers that are desirable to its consumers and are
not being offered by its competitors.
a. Points of parity
b. Points of irrelevance
c. Points of difference
d. Points of specialty
e. Points of uniqueness
8. Compared to Starbucks, Dunkin’ also offers a line of coffee and tea-based beverages that customers
love. In addition, it sells a wide array of specialty donuts that Starbucks does not offer. In this context,
Dunkin’s beverage products are __________, while Dunkin’s donut products are __________.
a. points of irrelevance; points of difference
b. points of irrelevance; points of parity
c. points of difference; points of parity
d. points of parity; points of irrelevance
e. points of parity; points of difference
9. A __________ is a group of consumers with similar characteristics or needs that the company aims to
serve successfully with its products or services.
a. segment
b. cohort
c. community
d. target market
e. market
10. In developing the Unique Value Proposition for her new restaurant, Katie identified the cuisines that
her chefs are best at making and analyzed menus of all nearby restaurants to create a unique menu set.
However, customer traffic to her restaurant was lackluster. This is because Katie failed to identity the
__________ in her unique value proposition.
a. target market
b. company offering
c. competitor offering
d. differentiator
e. both b and c
11. From a company’s perspective, a Unique Value Proposition should be _____.
a. feasible
b. profitable
c. difficult to replicate
d. both a and b
e. both a, b, and c
12. Which of the following is NOT a benefit of market segmentation?
a. Better customer relationships
b. More focused with resources
c. Identify niche opportunities
Ruvio
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
,7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used
desk; you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell
your textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
,13. Which of the following is considered a product?
a. Service
b. Experience
c. Information
d. Idea
e. All of above
14. The interaction between buyers and sellers happens in the __________.
a. store
b. shop
c. marketplace
d. market
e. environment
15. Sally is considering going to graduate school for further education. This is a type of a(n) _____.
a. need
b. want
c. demand
d. exchange
e. transaction
16. According to Abraham Maslow, _____ is the motivating force behind any action we take.
a. need
b. happiness
c. hope
d. goal
e. purpose
17. Which of the following is NOT a way that marketers can influence consumer needs?
a. Make a need salient
b. Create a need
c. Remind consumers of a future need
d. Show a situation that elicits a need
e. Remind the need of a specific product
18. _____ refers to the specific products and brands consumers choose to satisfy their needs based on
their culture and individual personality.
a. Need
b. Wish
c. Desire
d. Demand
e. Want
19. David shops around different car dealers to decide if he would like a sedan or an SUV and from
which brand. This is a type of a(n) _____.
a. need
b. want
, c. demand
d. exchange
e. transaction
20. _____ is an economic principle reflecting consumers’ willingness and ability to pay a certain price for
the desired product.
a. Exchange
b. Transaction
c. Demand
d. Value
e. Affordability
21. Kate did some research on winter jackets and decided that she would pay about $200 for a down
jacket. This reflects Kate’s _____.
a. need
b. want
c. demand
d. value
e. affordability
22. Bill owns a local shop that sells sports gears. He can use the ___________ in order to influence his
consumer’s buying process.
a. promotion mix
b. segmentation, targeting and positioning
c. market analysis
d. marketing mix
e. hire knowledgeable salespeople
23. Which of the following is NOT a necessary condition of exchange?
a. Something of monetary value
b. Two or more parties with unsatisfied needs
c. A way to communicate
d. An ability to satisfy the needs
e. Freedom to accept or reject
24. Which of the following is NOT a necessary condition of an exchange process?
a. At least two parties
b. Something of value to be exchanged
c. A need to be fulfilled
e. Freedom to accept or reject
d. An offer to be accepted
25. Skyler paid Jack $100 for tutoring her son for three hours last weekend. They are considered to have
completed a(n) _____.
a. transfer
b. agreement
c. transaction
d. plan
, e. deal
26. Many companies have introduced low- or no-interest payment programs so consumers can pay
smaller monthly installments instead of the total price of a product at once. This type of strategy seeks
to ease consumers’ _____.
a. hesitation of buying
b. pain of using
c. hesitation of using
d. risk of buying
e. pain of buying
27. Which of the following is NOT considered a post-purchase behavior of buying a T-shirt?
a. Returning the T-shirt
b. Posting a picture of the T-shirt on social media
c. Reselling the T-shirt to a friend
d. Throwing the T-shirt away
e. All of the above are post-purchase behaviors
28. Micayla just purchased a new model of Toyota SUV from a dealership. Which of the following is NOT
a good post-purchase strategy that the dealership should take?
a. Send her a satisfaction survey
b. Offer her coupons for car services
c. Ignore her question about warranty
d. Send her information about car care
e. Follow up with her in three months
29. A brand community consists of:
a. A group of consumers
b. A group of consumers with a common bond about a brand
c. A group of brands
d. A group of friends on social media
e. A target market
30. Why is understanding consumer behavior a challenge for marketers?
a. The way consumers use their phones keeps changing
b. The way consumers communicate keeps changing
c. Consumers needs keeps changing
d. The friends consumers have keeps changing
e. The brands consumers buy keep changing
TRUE/FALSE QUESTIONS
1. F Non-profit organizations do not need to understand consumer behavior because their goal is
not profit-driven.
2. T Consumer insights not only help businesses but also help policy makers and regulators.
,3. F It is a good practice for a business to try to sell its products to virtually everyone.
4. T A consumer can be a business or a company.
5. T Social media influencers are a type of external factors that have an effect on consumer decision-
making
6. T Internal factors that are intrinsic to the consumers are normally unobservable.
7. F The process by which buyers and sellers negotiate over something of value is called transaction.
8. T Marketers can influence and shape consumer needs but cannot create needs.
9. F The ways consumers communicate with others and shop to fulfill their needs tend to be
consistent over time.
10. T The way consumers fulfill their needs change all the time.
11. F Marketers create needs by asking consumers questions such as “do you need a car?”
12. T Consumer wants tend to vary based on different cultures and consumer personalities.
13. F Demand is an economic principle that cannot be influenced or forecasted by marketers.
14. F The exchange process is almost always initiated by the buyer.
15. F An exchange requires the product or service to have the same value for the parties involved.
16. F You inquired about the price of an appliance but walked away because it was too expensive.
This means the exchange process did not take place.
17. T The most “painful” way to pay is by using cash.
18. F A marketer’s relationship with a consumer ends at the completion of a transaction.
19. T A brand community consists of a group of consumers who share a common bond about a brand.
20. T Consumer behavior is dynamic and constantly changing.
, Chapter 2 Test Bank
1. __________ is when a company defines its business in terms of a product instead of a need or a
solution to a problem.
a. Marketing orientation
b. Consumer orientation
c. Marketing myopia
d. Consumer myopia
e. Business myopia
2. The __________ perspective focuses on the needs and wants of consumers as a focal point of the
company operation, reflecting a long-term view of the business.
a. marketing orientation
b. service orientation
c. business orientation
d. marketing myopia
e. service myopia
3. Netflix transitioned from a DVD-by-mail service company to a streaming service platform to keep up
with changes in consumer habits. Now, it focuses on creating as much original content as possible to
meet the tastes of its diverse consumer groups. Netflix can be considered a __________ company.
a. business-centric
b. customer-centric
c. marketing-centric
d. profit-centric
e. content-centric
4. Which of the following is NOT a key element when a company develops its marketing strategy?
a. Define the unique value proposition
b. Research and development
c. Segmentation, targeting, and positioning
d. Define 4P marketing mix
e. Assess firm outcomes for successfulness
5. Which of the following is NOT a perspective to take into account when a company develops its unique
value proposition?
a. The consumer’s perspective
b. The company’s perspective
c. The competitor’s perspective
d. The industry’s perspective
e. Both c and d
6. The Unique Value Proposition zone reflects an overlap between the consumer and the _____ but
excludes any overlap with the _____.
a. competitor; company
b. competitor; marketer
c. company; industry
d. company; manufacturer
, e. company; competitor
7. __________ reflects the benefits that a company offers that are desirable to its consumers and are
not being offered by its competitors.
a. Points of parity
b. Points of irrelevance
c. Points of difference
d. Points of specialty
e. Points of uniqueness
8. Compared to Starbucks, Dunkin’ also offers a line of coffee and tea-based beverages that customers
love. In addition, it sells a wide array of specialty donuts that Starbucks does not offer. In this context,
Dunkin’s beverage products are __________, while Dunkin’s donut products are __________.
a. points of irrelevance; points of difference
b. points of irrelevance; points of parity
c. points of difference; points of parity
d. points of parity; points of irrelevance
e. points of parity; points of difference
9. A __________ is a group of consumers with similar characteristics or needs that the company aims to
serve successfully with its products or services.
a. segment
b. cohort
c. community
d. target market
e. market
10. In developing the Unique Value Proposition for her new restaurant, Katie identified the cuisines that
her chefs are best at making and analyzed menus of all nearby restaurants to create a unique menu set.
However, customer traffic to her restaurant was lackluster. This is because Katie failed to identity the
__________ in her unique value proposition.
a. target market
b. company offering
c. competitor offering
d. differentiator
e. both b and c
11. From a company’s perspective, a Unique Value Proposition should be _____.
a. feasible
b. profitable
c. difficult to replicate
d. both a and b
e. both a, b, and c
12. Which of the following is NOT a benefit of market segmentation?
a. Better customer relationships
b. More focused with resources
c. Identify niche opportunities
