,TESTBANK FOR Strategic Communication in Event
Planning for Corporations, Nonprofits, and
Individuals, 1st Edition Sheri Dean Parmelee
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Chapter 1 Test bank for event planning book
1. Which of the following is a factor in preparing for an event?
a. Staffing
b. Purpose
c. Social media
d. Advertising
Answer: B
2. This is the first thing event planners should discover from a client:
a. Use of traditional media
b. Future sales
c. Number of consumers
d. Objectives
Answer: D
3. What is the focus of ROI?
a. The return you want
b. Research of initiatives
c. Number of similar events in an area
d. Extent of branding efforts
Answer: A
4. This means of promoting an event can result in people ignoring them after seeing
them the first time:
a. Moving billboards
b. Banners
c. TV advertisements
d. Direct mail
Answer: B
5. Which of the following type of audience is people not involved in the daily operation
of an organization?
a. Employee
b. Internal
c. External
d. Both A and B
Answer: C
6. This audience position in relation to an organization is people slightly interested in
the entity:
a. Secondary
b. Primary
c. Intervening
d. None of the above
Answer: A
7. Which of the following is a requirement for audience segmentation?
a. Definable
b. Mutually exclusive
c. Accessible
d. All of the above
, Answer: D
8. This item is an example of a quantifiable audience demographic characteristic:
a. Hobbies
b. Location
c. Religiosity
d. Product purchases
Answer: C
9. The audience description technique that involves describing the group as an
individual:
a. Psychographics
b. Persona
c. Social trending
d. Lifestyles
Answer: B
10. Which of the following SWOT categories deals with determining which problems an
organization might encounter?
a. Threats
b. Strengths
c. Weaknesses
d. Opportunities
Answer: A
11. This practice in event planning enables you to understand how other organizations
established their event promotion efforts:
a. Best practices
b. SWOT analysis
c. Financial analysis
d. Media use
Answer: A
12. What is the next step in research after determining the audience profile?
a. Tactics
b. Digital communication planning
c. Central message
d. Segmentation
Answer: C
13. Which of the following is the degree of audience connectivity to an organization in
which audience is not at all familiar with your entity?
a. Aware
b. Active
c. Latent
d. None of the above
Answer: C
14. The chapter indicates that one application of attendee segmentation at a technology
conference is:
a. Considering level of knowledge for breakout session topics
b. Business owner networking
c. Budget abilities to access a virtual meeting
, d. Levels of interpersonal interaction
Answer: A
15. What should you consider when segmenting an audience?
a. Ideology
b. Values
c. Personality
d. All of the above
Answer: D
16. It is not always necessary to stay on message.
Answer: FALSE
17. A Gen Z audience is not much different than Millennials.
Answer: FALSE
18. Advertising during drive time gives you a wider audience.
Answer: TRUE
19. An audience should be thought of as a narrow group of individuals.
Answer: TRUE
20. Traditional, residential students attending the same institution will have very different
experiences.
Answer: FALSE
21. An audience segment does not necessarily match an organization’s mission.
Answer: FALSE
22. An __________ audience is comprised of an organization’s employees.
Answer: Internal
23. The ____________ audience position has a vested interest in an organization.
Answer: Primary
24. _________ and ________ are the two names for the form of audience position that
involves using intermediate communication sources.
Answer: Intervening and Tertiary
25. This is the degree of connectivity of an audience to an organization that indicates the
audience knows about, but is not involved in the entity: ____________
Answer: Aware
26. The term ____________ ____________means segments cannot overlap with other
segments.
Answer: Mutually exclusive
27. This type of measurement involves using US Census Bureau for audience
characteristics by location __________.
Answer: Geodemographics
28. ___________ _____________ is a type of segmentation assessment includes
activities such as buying habits.
Answer: Behavior analysis
29. What is the acronym for that is used for an organizationally focused analysis?
__________
Answer: SWOT
30. Finding key characteristics of an audience enables an organization to
____________ reach people.
Answer: Strategically
,Chapter 2 Test bank for event planning book
1. What is the crucial step in creating, promoting, and managing an event?
a. Branding
b. Audience analysis
c. Digital uses
d. Creating a website
Answer: B
2. Conducting a communications audit is especially important for a company of this
size:
a. Small
b. Large
c. All sizes
d. None of the above
Answer: C
3. A communications audit is especially helpful for this:
a. Brand enhancement
b. Understanding an organization’s work
c. To enhance the future success of an organization
d. All of the above
Answer: D
4. One thing to avoid when conducting a communications audit is:
a. Surface observations
b. Deep issues and details
c. Having specific goals
d. Assessment of various communications
Answer: A
5. This type of communications audit gives and organization a perspective about hjow
it communicates with its members.
a. Employee
b. Association
c. SWOT
d. Retail
Answer: A
6. Gathering effective data requires considering this element related to the source:
a. Size
b. Economics
c. Credibility
d. None of the above
Answer: C
7. Which type of analysis uses existing data gathered by other sources:
a. Alternative
b. Numerical
c. Primary
d. Secondary
Answer: D
,8. Which of the following is not a result of analytics?
a. Insight into an audience
b. Rationale for expenditures
c. Messages that resonate with an audience
d. Segmentation of publics
Answer: B
9. Web analytics can assist with which item:
a. Operation of a site
b. People remaining on the site or leaving it
c. Number of people accessing the site
d. All of the above
Answer: D
10. What is the primary purpose of social media analysis?
a. To see if social platforms are achieving your goals for them.
b. To ensure people are buying your products after seeing social ads.
c. To fit in with other organizations.
d. To reach a younger demograhic.
Answer: A
11. What can help you with analytics?
a. Experienced staff
b. Audience members
c. Programs
d. External sources
Answer: C
12. This is important to consider when analyzing data:
a. Using only government websites
b. Knowing when the numbers were obtained
c. Multiple sources that can confirm the data
d. The number of respondents
Answer: B
13. When analyzing data, an organization needs to look at this communication tool:
a. Digital only
b. Traditional media only
c. Press releases
d. Both digital and traditional media
Answer: D
14. According to this chapter, a communications audit is like:
a. A tax audit
b. A brand analysis
c. Stopping to take a breath
d. Checking your brakes
Answer: C
15. The textbook notes that each social platform has its own:
a. Data points
b. Unique visitors
c. Visuals
, d. Analysis tools
Answer: A
16. An event should meet needsof a specific audience.
Answer TRUE
17. A communications audit should show the perception of people in an organization.
Answer: FALSE
18. It is not necessary to understand an organization’s central audience when
conducting a communications audit.
Answer: FALSE
19. An important issue related to a communications audit is who will be responsible for
ensuring communications align with audit recommendations.
Answer: TRUE
20. One step in a communications audit is to get input only from customers.
Answer: FALSE
21. Employee communication audits are very similar to general audits.
Answer: TRUE
22. Obtaining data from any source could result in having incorrect results.
Answer: TRUE
23. A communications audit ensures how activities align with an organization’s
_________.
Answer: Goals
24. The first step in conducting a communications audit is to determine ___________
and __________ it should take.
Answer: Need and Specific direction
25. To start a communication audit determine the ___________ of audit.
Answer: Type
26. Getting input from _________ to _________ allows you to have a broad perspective
about your communications.
Answer: Employees to Customers
27. An employee-focused communications audit helps to determine the _____________
that work or need to be revised.
Answer: Strategies
28. An association communications audit enables an organization to pinpoint how best
to ________________ disseminate content to its members.
Answer: Disseminate
29. Gathering data for analystics requires understanding appropriate ____________
____________.
Answer: Rssearch methods
30. Secondary analysis can help to assess ____________ _____________ in your area
of business.
Answer: General trends
,Chapter 3 Test bank for event planning book
1. Events include the following:
a. Weddings and picnics
b. Leadership conferences
c. Special occasions
d. All of the above
Answer: D
2. When planning an event, you should take all of these into consideration EXCEPT:
a. Planning the event to match your organization’s mission
b. Ignore the usual communication strategy
c. Determine the nest type of event to reach your target audience
d. Use events to increase the quality of attendees’ personal lives
Answer B
3. When planning an event, you should first do the following:
a. Devise the event based on your own interests
b. Plan the event based on your own perceptions
c. Understand the characteristics of your audience
d. Know what the audience needs to succeed
Answer: C
4. When planning an event, some questions to ask about your audience include:
a. Who are they?
b. What motivates them?
c. What needs do they have?
d. All of the above
Answer: D
5. What is a good way to determine what your audience needs most to succeed in their
business:
a. Conduct a survey
b. Run a marathon
c. Have a focus group
d. Answers a and c are correct
Answer: D
6. After gathering information about your target audience, you need to:
a. Think strategically about your audience and its needs
b. Move on with your plans to have the event
c. Enhance communication with the audience
d. Answers a and c are correct
Answer: D
7. Types of events and communication strategies include:
a. Learning events
b. Barnstorming
c. Wainscoting
d. Avoiding conflict
Answer: A
8. Mindmapping is like
, a. Word disassociation
b. Word mapping
c. Cognitive mapping
d. Cognitive dissonance
Answer: C
9. These are a popular means of giving employees a chance to socialize outside an
office environment.
a. Focus groups
b. Brainstorming
c. Company picnics
d. Lectures
Answer: C
10. This is using knowledge in one area to solve a problem in a different setting
a. Concept transfer
b. Concept exchange
c. Dissonance transfer
d. Expectancy violation
Answer: A
11. Employees are typically segmented by
a. Specific responsibilities
b. Being administrators
c. Performing as managers and having varied functions within the company
d. All of the above
Answer: D
12. This form of brainstorming is more conversational and can enhance creativity
a. Informal communication
b. Formal communication
c. Texting
d. Emailing
Answer: A
13. Individuals on a brainstorming team are encouraged to say whatever comes to mind.
a. Barnstorming
b. Free association
c. Brainmapping
d. Corporate strategies
Answer: B
14. These people help to bridge the gap by providing services that are necessary for a
community that an organization might not have the financial resources to staff.
a. Managers
b. Corporate donors
c. Volunteers
d. Worker bees
Answer: C
15. These events are designed for population segments associated with the company
that are other than employees.
a. External events
Planning for Corporations, Nonprofits, and
Individuals, 1st Edition Sheri Dean Parmelee
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Chapter 1 Test bank for event planning book
1. Which of the following is a factor in preparing for an event?
a. Staffing
b. Purpose
c. Social media
d. Advertising
Answer: B
2. This is the first thing event planners should discover from a client:
a. Use of traditional media
b. Future sales
c. Number of consumers
d. Objectives
Answer: D
3. What is the focus of ROI?
a. The return you want
b. Research of initiatives
c. Number of similar events in an area
d. Extent of branding efforts
Answer: A
4. This means of promoting an event can result in people ignoring them after seeing
them the first time:
a. Moving billboards
b. Banners
c. TV advertisements
d. Direct mail
Answer: B
5. Which of the following type of audience is people not involved in the daily operation
of an organization?
a. Employee
b. Internal
c. External
d. Both A and B
Answer: C
6. This audience position in relation to an organization is people slightly interested in
the entity:
a. Secondary
b. Primary
c. Intervening
d. None of the above
Answer: A
7. Which of the following is a requirement for audience segmentation?
a. Definable
b. Mutually exclusive
c. Accessible
d. All of the above
, Answer: D
8. This item is an example of a quantifiable audience demographic characteristic:
a. Hobbies
b. Location
c. Religiosity
d. Product purchases
Answer: C
9. The audience description technique that involves describing the group as an
individual:
a. Psychographics
b. Persona
c. Social trending
d. Lifestyles
Answer: B
10. Which of the following SWOT categories deals with determining which problems an
organization might encounter?
a. Threats
b. Strengths
c. Weaknesses
d. Opportunities
Answer: A
11. This practice in event planning enables you to understand how other organizations
established their event promotion efforts:
a. Best practices
b. SWOT analysis
c. Financial analysis
d. Media use
Answer: A
12. What is the next step in research after determining the audience profile?
a. Tactics
b. Digital communication planning
c. Central message
d. Segmentation
Answer: C
13. Which of the following is the degree of audience connectivity to an organization in
which audience is not at all familiar with your entity?
a. Aware
b. Active
c. Latent
d. None of the above
Answer: C
14. The chapter indicates that one application of attendee segmentation at a technology
conference is:
a. Considering level of knowledge for breakout session topics
b. Business owner networking
c. Budget abilities to access a virtual meeting
, d. Levels of interpersonal interaction
Answer: A
15. What should you consider when segmenting an audience?
a. Ideology
b. Values
c. Personality
d. All of the above
Answer: D
16. It is not always necessary to stay on message.
Answer: FALSE
17. A Gen Z audience is not much different than Millennials.
Answer: FALSE
18. Advertising during drive time gives you a wider audience.
Answer: TRUE
19. An audience should be thought of as a narrow group of individuals.
Answer: TRUE
20. Traditional, residential students attending the same institution will have very different
experiences.
Answer: FALSE
21. An audience segment does not necessarily match an organization’s mission.
Answer: FALSE
22. An __________ audience is comprised of an organization’s employees.
Answer: Internal
23. The ____________ audience position has a vested interest in an organization.
Answer: Primary
24. _________ and ________ are the two names for the form of audience position that
involves using intermediate communication sources.
Answer: Intervening and Tertiary
25. This is the degree of connectivity of an audience to an organization that indicates the
audience knows about, but is not involved in the entity: ____________
Answer: Aware
26. The term ____________ ____________means segments cannot overlap with other
segments.
Answer: Mutually exclusive
27. This type of measurement involves using US Census Bureau for audience
characteristics by location __________.
Answer: Geodemographics
28. ___________ _____________ is a type of segmentation assessment includes
activities such as buying habits.
Answer: Behavior analysis
29. What is the acronym for that is used for an organizationally focused analysis?
__________
Answer: SWOT
30. Finding key characteristics of an audience enables an organization to
____________ reach people.
Answer: Strategically
,Chapter 2 Test bank for event planning book
1. What is the crucial step in creating, promoting, and managing an event?
a. Branding
b. Audience analysis
c. Digital uses
d. Creating a website
Answer: B
2. Conducting a communications audit is especially important for a company of this
size:
a. Small
b. Large
c. All sizes
d. None of the above
Answer: C
3. A communications audit is especially helpful for this:
a. Brand enhancement
b. Understanding an organization’s work
c. To enhance the future success of an organization
d. All of the above
Answer: D
4. One thing to avoid when conducting a communications audit is:
a. Surface observations
b. Deep issues and details
c. Having specific goals
d. Assessment of various communications
Answer: A
5. This type of communications audit gives and organization a perspective about hjow
it communicates with its members.
a. Employee
b. Association
c. SWOT
d. Retail
Answer: A
6. Gathering effective data requires considering this element related to the source:
a. Size
b. Economics
c. Credibility
d. None of the above
Answer: C
7. Which type of analysis uses existing data gathered by other sources:
a. Alternative
b. Numerical
c. Primary
d. Secondary
Answer: D
,8. Which of the following is not a result of analytics?
a. Insight into an audience
b. Rationale for expenditures
c. Messages that resonate with an audience
d. Segmentation of publics
Answer: B
9. Web analytics can assist with which item:
a. Operation of a site
b. People remaining on the site or leaving it
c. Number of people accessing the site
d. All of the above
Answer: D
10. What is the primary purpose of social media analysis?
a. To see if social platforms are achieving your goals for them.
b. To ensure people are buying your products after seeing social ads.
c. To fit in with other organizations.
d. To reach a younger demograhic.
Answer: A
11. What can help you with analytics?
a. Experienced staff
b. Audience members
c. Programs
d. External sources
Answer: C
12. This is important to consider when analyzing data:
a. Using only government websites
b. Knowing when the numbers were obtained
c. Multiple sources that can confirm the data
d. The number of respondents
Answer: B
13. When analyzing data, an organization needs to look at this communication tool:
a. Digital only
b. Traditional media only
c. Press releases
d. Both digital and traditional media
Answer: D
14. According to this chapter, a communications audit is like:
a. A tax audit
b. A brand analysis
c. Stopping to take a breath
d. Checking your brakes
Answer: C
15. The textbook notes that each social platform has its own:
a. Data points
b. Unique visitors
c. Visuals
, d. Analysis tools
Answer: A
16. An event should meet needsof a specific audience.
Answer TRUE
17. A communications audit should show the perception of people in an organization.
Answer: FALSE
18. It is not necessary to understand an organization’s central audience when
conducting a communications audit.
Answer: FALSE
19. An important issue related to a communications audit is who will be responsible for
ensuring communications align with audit recommendations.
Answer: TRUE
20. One step in a communications audit is to get input only from customers.
Answer: FALSE
21. Employee communication audits are very similar to general audits.
Answer: TRUE
22. Obtaining data from any source could result in having incorrect results.
Answer: TRUE
23. A communications audit ensures how activities align with an organization’s
_________.
Answer: Goals
24. The first step in conducting a communications audit is to determine ___________
and __________ it should take.
Answer: Need and Specific direction
25. To start a communication audit determine the ___________ of audit.
Answer: Type
26. Getting input from _________ to _________ allows you to have a broad perspective
about your communications.
Answer: Employees to Customers
27. An employee-focused communications audit helps to determine the _____________
that work or need to be revised.
Answer: Strategies
28. An association communications audit enables an organization to pinpoint how best
to ________________ disseminate content to its members.
Answer: Disseminate
29. Gathering data for analystics requires understanding appropriate ____________
____________.
Answer: Rssearch methods
30. Secondary analysis can help to assess ____________ _____________ in your area
of business.
Answer: General trends
,Chapter 3 Test bank for event planning book
1. Events include the following:
a. Weddings and picnics
b. Leadership conferences
c. Special occasions
d. All of the above
Answer: D
2. When planning an event, you should take all of these into consideration EXCEPT:
a. Planning the event to match your organization’s mission
b. Ignore the usual communication strategy
c. Determine the nest type of event to reach your target audience
d. Use events to increase the quality of attendees’ personal lives
Answer B
3. When planning an event, you should first do the following:
a. Devise the event based on your own interests
b. Plan the event based on your own perceptions
c. Understand the characteristics of your audience
d. Know what the audience needs to succeed
Answer: C
4. When planning an event, some questions to ask about your audience include:
a. Who are they?
b. What motivates them?
c. What needs do they have?
d. All of the above
Answer: D
5. What is a good way to determine what your audience needs most to succeed in their
business:
a. Conduct a survey
b. Run a marathon
c. Have a focus group
d. Answers a and c are correct
Answer: D
6. After gathering information about your target audience, you need to:
a. Think strategically about your audience and its needs
b. Move on with your plans to have the event
c. Enhance communication with the audience
d. Answers a and c are correct
Answer: D
7. Types of events and communication strategies include:
a. Learning events
b. Barnstorming
c. Wainscoting
d. Avoiding conflict
Answer: A
8. Mindmapping is like
, a. Word disassociation
b. Word mapping
c. Cognitive mapping
d. Cognitive dissonance
Answer: C
9. These are a popular means of giving employees a chance to socialize outside an
office environment.
a. Focus groups
b. Brainstorming
c. Company picnics
d. Lectures
Answer: C
10. This is using knowledge in one area to solve a problem in a different setting
a. Concept transfer
b. Concept exchange
c. Dissonance transfer
d. Expectancy violation
Answer: A
11. Employees are typically segmented by
a. Specific responsibilities
b. Being administrators
c. Performing as managers and having varied functions within the company
d. All of the above
Answer: D
12. This form of brainstorming is more conversational and can enhance creativity
a. Informal communication
b. Formal communication
c. Texting
d. Emailing
Answer: A
13. Individuals on a brainstorming team are encouraged to say whatever comes to mind.
a. Barnstorming
b. Free association
c. Brainmapping
d. Corporate strategies
Answer: B
14. These people help to bridge the gap by providing services that are necessary for a
community that an organization might not have the financial resources to staff.
a. Managers
b. Corporate donors
c. Volunteers
d. Worker bees
Answer: C
15. These events are designed for population segments associated with the company
that are other than employees.
a. External events
