,TESTBANK FOR The Psychology of Attitudes and
Attitude Change Fourth Edition by Gregory Maio
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Instructor exam multiple choice questions
Chapter 1: What are attitudes and how are they
measured?
1. Who proposed that attitudes are mental associations between an attitude object and
evaluations of the object?
a. Alice Eagly
b. Richard Petty
c. Shelley Chaiken
d. Russell Fazio
e. Mark Zanna
Ans: D
2. In the 1960s, attitude research was stimulated by the rise of which perspective in social
psychology?
a. Gestaltism
b. Social cognition
c. Social attribution
d. Interactionism
e. Situational motivation
Ans: B
3. In theory, how does evaluative priming work as a measure of attitude?
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
a. Presentation of an attitude object automatically activates an evaluation of it, making people
slower to identify congruent adjectives over incongruent ones.
b. Presentation of the attitude object automatically activates extrapersonal associations with
the object, improving attention to relevant words.
c. Presentation of the attitude object across trials improves memory performance for words
that share the same connotation.
d. Presentation of the attitude object across trials improves attention to words that share the
same connotation.
e. Presentation of an attitude object automatically activates an evaluation of it, making people
faster to identify congruent adjectives over incongruent ones.
Ans: E
4. Greenwald et al.’s (1998) ‘IAT’ is an acronym for the
a. Indirect Attitude Test
b. Implicit Association Test
c. Implicit Attitude Test
d. Indirect Association Test
e. None of the above
Ans: B
5. Why are explicit measures of attitude useful?
a. They are the only reliable measures of attitude.
b. They often predict judgements and behaviour.
c. They allow for effects of cognitive development.
d. They are uncorrelated with implicit measures.
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
e. They are correlated with implicit measures.
Ans: B
6. Why are implicit measures of attitude useful?
a. They are affected by context.
b. They can account for variance in behaviour that is not explained by explicit measures.
c. They are invulnerable to impression management biases.
d. They require less effort to complete than explicit measures of attitude.
e. They are more reliable than explicit measures.
Ans: B
7. Samantha wants to look at attitudes towards pornography using an implicit measure. She
believes that people will have negative associations based on the stigma associated with
pornography, but may have positive attitudes themselves because of its erotic nature.
Which implicit measure should she use to tap these positive attitudes?
a. The IAT
b. The AMP
c. The Single Category IAT
d. The Detection IAT
e. The Personalised IAT
Ans: E
8. Which of the following are physiological techniques that have been used to study
attitudes?
a. Facial Electromyography (Facial EMG)
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
b. Galvanic Skin Response
c. Event-related Potentials
d. Functional Magnetic Resonance Imaging (fMRI)
e. All of the above
Ans: E
9. Why is pupillary dilation in the eye NOT a useful measure of attitude?
a. Pupils react too slowly to stimuli.
b. Pupils react too quickly to stimuli.
c. Pupils dilate for liked and disliked objects.
d. Pupils constrict for liked objects.
e. Pupils constrict for disliked objects.
Ans: C
10. The reliability of measures of attitude is high when
a. they predict measures of behaviour.
b. they reveal differences between people that are stable over time.
c. the components of the measure (e.g. different items) are significantly correlated.
d. they include multiple items.
e. b and c.
Ans: E
11. The validity of measures of attitude is high when
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
a. they are related to other measures of the same construct.
b. they are unrelated to measures of ideology.
c. they are unrelated to measures of personality.
d. they include multiple items.
e. a and c.
Ans: A
12. What are the primary and secondary characteristics of an attitude?
a. Primary: valence; secondary: strength
b. Primary: strength; secondary: emotionality
c. Primary: valence; secondary: emotionality
d. Primary: strength; secondary: valence
e. Primary: cognition; secondary: emotionality
Ans: A
13. The Elaboration Likelihood Model and the Heuristic-Systematic Model are both so-called
dual-process models of persuasion. What does this mean?
a. They specify two phases that may lead to persuasion.
b. They specify successful versus unsuccessful persuasion.
c. They specify two different routes to persuasion.
d. They specify which type of individuals are more persuaded by arguments versus message
cues that are not relevant to the content of the message.
e. They specify two sets of effects for message recipients and message content.
Ans: C
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
14. Which type of attitude measure is most vulnerable to impression management bias?
a. One-item measures
b. Evaluative priming
c. Implicit measures
d. Direct measures
e. Physiological measures
Ans: D
15. Which type of attitude measure is most vulnerable to impression management bias?
a. One-item measures
b. Evaluative priming
c. Implicit measures
d. Direct measures
e. Physiological measures
Ans: D
16. Evaluative conditioning describes
a. the conditions under which evaluations influence behaviours.
b. how pairing an object with an affective sensation elicits an attitude.
c. research on how people learn to organise their attitudes.
d. how brain regions learn to recognise attitude objects that we like.
e. how brain regions learn to recognise attitude objects that we dislike.
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Ans: B
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Instructor exam multiple choice questions
Chapter 2: Three questions about attitudes
1. According to your text, the core aspects of attitudes are:
a. cognition, affect and behaviour.
b. implicit, explicit and physiological.
c. content, affect and behaviour.
d. content, structure and function.
e. cognition, affect and function.
Ans: D
2. A measure of the cognitive component of attitudes towards nuclear power might ask
people to rate the extent to which it is
a. harmful versus beneficial.
b. acceptable versus disgusting.
c. bad versus good.
d. awful versus nice.
e. supportive versus unsupportive.
Ans: A
3. Measures of the components of attitude have focused
a. more on cognition and behaviour than emotion.
b. more on emotion than behaviour than cognition.
Attitude Change Fourth Edition by Gregory Maio
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Instructor exam multiple choice questions
Chapter 1: What are attitudes and how are they
measured?
1. Who proposed that attitudes are mental associations between an attitude object and
evaluations of the object?
a. Alice Eagly
b. Richard Petty
c. Shelley Chaiken
d. Russell Fazio
e. Mark Zanna
Ans: D
2. In the 1960s, attitude research was stimulated by the rise of which perspective in social
psychology?
a. Gestaltism
b. Social cognition
c. Social attribution
d. Interactionism
e. Situational motivation
Ans: B
3. In theory, how does evaluative priming work as a measure of attitude?
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
a. Presentation of an attitude object automatically activates an evaluation of it, making people
slower to identify congruent adjectives over incongruent ones.
b. Presentation of the attitude object automatically activates extrapersonal associations with
the object, improving attention to relevant words.
c. Presentation of the attitude object across trials improves memory performance for words
that share the same connotation.
d. Presentation of the attitude object across trials improves attention to words that share the
same connotation.
e. Presentation of an attitude object automatically activates an evaluation of it, making people
faster to identify congruent adjectives over incongruent ones.
Ans: E
4. Greenwald et al.’s (1998) ‘IAT’ is an acronym for the
a. Indirect Attitude Test
b. Implicit Association Test
c. Implicit Attitude Test
d. Indirect Association Test
e. None of the above
Ans: B
5. Why are explicit measures of attitude useful?
a. They are the only reliable measures of attitude.
b. They often predict judgements and behaviour.
c. They allow for effects of cognitive development.
d. They are uncorrelated with implicit measures.
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
e. They are correlated with implicit measures.
Ans: B
6. Why are implicit measures of attitude useful?
a. They are affected by context.
b. They can account for variance in behaviour that is not explained by explicit measures.
c. They are invulnerable to impression management biases.
d. They require less effort to complete than explicit measures of attitude.
e. They are more reliable than explicit measures.
Ans: B
7. Samantha wants to look at attitudes towards pornography using an implicit measure. She
believes that people will have negative associations based on the stigma associated with
pornography, but may have positive attitudes themselves because of its erotic nature.
Which implicit measure should she use to tap these positive attitudes?
a. The IAT
b. The AMP
c. The Single Category IAT
d. The Detection IAT
e. The Personalised IAT
Ans: E
8. Which of the following are physiological techniques that have been used to study
attitudes?
a. Facial Electromyography (Facial EMG)
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
b. Galvanic Skin Response
c. Event-related Potentials
d. Functional Magnetic Resonance Imaging (fMRI)
e. All of the above
Ans: E
9. Why is pupillary dilation in the eye NOT a useful measure of attitude?
a. Pupils react too slowly to stimuli.
b. Pupils react too quickly to stimuli.
c. Pupils dilate for liked and disliked objects.
d. Pupils constrict for liked objects.
e. Pupils constrict for disliked objects.
Ans: C
10. The reliability of measures of attitude is high when
a. they predict measures of behaviour.
b. they reveal differences between people that are stable over time.
c. the components of the measure (e.g. different items) are significantly correlated.
d. they include multiple items.
e. b and c.
Ans: E
11. The validity of measures of attitude is high when
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
a. they are related to other measures of the same construct.
b. they are unrelated to measures of ideology.
c. they are unrelated to measures of personality.
d. they include multiple items.
e. a and c.
Ans: A
12. What are the primary and secondary characteristics of an attitude?
a. Primary: valence; secondary: strength
b. Primary: strength; secondary: emotionality
c. Primary: valence; secondary: emotionality
d. Primary: strength; secondary: valence
e. Primary: cognition; secondary: emotionality
Ans: A
13. The Elaboration Likelihood Model and the Heuristic-Systematic Model are both so-called
dual-process models of persuasion. What does this mean?
a. They specify two phases that may lead to persuasion.
b. They specify successful versus unsuccessful persuasion.
c. They specify two different routes to persuasion.
d. They specify which type of individuals are more persuaded by arguments versus message
cues that are not relevant to the content of the message.
e. They specify two sets of effects for message recipients and message content.
Ans: C
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
14. Which type of attitude measure is most vulnerable to impression management bias?
a. One-item measures
b. Evaluative priming
c. Implicit measures
d. Direct measures
e. Physiological measures
Ans: D
15. Which type of attitude measure is most vulnerable to impression management bias?
a. One-item measures
b. Evaluative priming
c. Implicit measures
d. Direct measures
e. Physiological measures
Ans: D
16. Evaluative conditioning describes
a. the conditions under which evaluations influence behaviours.
b. how pairing an object with an affective sensation elicits an attitude.
c. research on how people learn to organise their attitudes.
d. how brain regions learn to recognise attitude objects that we like.
e. how brain regions learn to recognise attitude objects that we dislike.
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Ans: B
, Maio et al., The Psychology of Attitudes and Attitude Change, 4e
SAGE Publishing, 2025
Instructor exam multiple choice questions
Chapter 2: Three questions about attitudes
1. According to your text, the core aspects of attitudes are:
a. cognition, affect and behaviour.
b. implicit, explicit and physiological.
c. content, affect and behaviour.
d. content, structure and function.
e. cognition, affect and function.
Ans: D
2. A measure of the cognitive component of attitudes towards nuclear power might ask
people to rate the extent to which it is
a. harmful versus beneficial.
b. acceptable versus disgusting.
c. bad versus good.
d. awful versus nice.
e. supportive versus unsupportive.
Ans: A
3. Measures of the components of attitude have focused
a. more on cognition and behaviour than emotion.
b. more on emotion than behaviour than cognition.
