, TESTBANK FOR Social Media Marketing Fifth
Edition by Tracy L. Tuten
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
Test bank
Chapter 1: The social media environment
Multiple choice questions
1. Which person best fits the description of a ‘Digital Native’?
a. Johnny, a college student, does not do anything in the morning until he checks his
Instagram account for pictures from last night’s party.
b. Bob was raised during the 1980s when the Internet was not widespread.
c. Your mother remembers growing up without a personal computer in her home.
d. The first thing Grandpa Henry does in the morning is walk to the end of the driveway for
the newspaper, his source for the daily news.
e. Bill Gates is the founder of Microsoft.
Ans: A
2. Whom of the following best fits the role of a ‘Digital Native?’
a. A current sophomore in college.
b. Your grandparents.
c. Bill Gates, founder of Microsoft.
d. Your 50-year-old uncle.
e. Larry Page, founder of Google.
Ans: A
3. Which of the following best explains what social media are?
a. Anything that involves delivering hosted services online.
b. The means to harness the collective knowledge of a crowd to solve problems and complete
tasks.
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
c. The online means of communication, conveyance, collaboration and cultivation among
interconnected and interdependent networks.
d. Sets of labels or tags that individuals choose in a way that makes sense to them, as
opposed to using predefined keywords.
e. People who share their views about a product or service, even though they’re not affiliated
with the company.
Ans: C
4. A synchronous interaction is best exemplified by which of the following?
a. Watching a YouTube commercial.
b. Posting a reply to a question on a discussion board within the week it was assigned.
c. Responding a day later to an email from your friend.
d. Reading through several blog posts on the Internet.
e. Text messaging back and forth with a friend.
Ans: E
5. What is the difference between synchronous and asynchronous interactions?
a. Synchronous doesn’t require all the participants to respond immediately; asynchronous
occurs in real time.
b. Synchronous occurs in real time; asynchronous does not require all the participants to
respond immediately.
c. Synchronous requires social media; asynchronous requires traditional media.
d. Synchronous requires traditional media; asynchronous requires social media.
e. Synchronous requires mass media; asynchronous requires personal media.
Ans: B
6. The social utility, Facebook, offers which type of interactions?
a. Synchronous interactions only.
b. Asynchronous interactions only.
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
c. Both synchronous and asynchronous interactions.
d. Neither synchronous nor asynchronous interactions.
e. These terms are not relevant to understanding the utility of Facebook.
Ans: C
7. Which of the following is not true about the phrase, ‘a culture of participation’?
a. It is based on a belief in democracy.
b. It is one in which people freely interact with others.
c. It exists with open access to venues that allow users to share content.
d. It facilitates the power to build on the content of others from your own unique point of
view.
e. It discourages people from passively lurking on social media websites.
Ans: E
8. Social media and traditional media are most alike in which regard?
a. Both are only used online.
b. Neither function in online settings.
c. Social and traditional media include only one channel and one vehicle within that channel.
d. Social and traditional media include several channels, and within each channel there are
specific vehicles.
e. Social and traditional media are not alike in any way.
Ans: D
9. Broadcasts, digital channels and print that can reach a large number of people are
examples of which type of media?
a. Bulk media
b. Personal media
c. Mass media
d. Social media
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
e. Individual media
Ans: C
10. Which of the following completes the sentence, ‘Television, newspapers and magazines
are ______ used to communicate a message’?
a. mediums
b. blogs
c. apps
d. vehicles
e. connections
Ans: A
11. Which of the following completes the sentence, ‘Christine maintains her ______ by
indicating her status, availability, friend list and mood on Facebook’?
a. social well-being
b. social popularity
c. social presence
d. social identity
e. social commerce
Ans: C
12. Which of the following represents the three channels in the social community zone?
a. Social network sites, message boards and forums and wikis.
b. Micro-sharing sites, media sharing sites and news sites.
c. Social games and gaming sites, socially enabled console games and alternate reality
games.
d. Reviews and ratings, deal sites and deal aggregators and social storefronts.
e. The Internet, social software and social media users.
Ans: A
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
13. Facebook applications apply to which of the following zones of social media?
a. Social community only
b. Social publishing only
c. Social entertainment and social commerce
d. Social commerce and social community
e. Social community, publishing, entertainment and commerce
Ans: D
14. Which of the following applies to friends or fans that communicate and share content in a
variety of ways within a social networking site?
a. Social storefronts
b. Deal aggregators
c. Folksonomies
d. Connections
e. Tag clouds
Ans: D
15. Which of the following are the four channels of social publishing?
a. Social networking sites, message boards, forums and wikis.
b. Blogs, micro-sharing sites, media sharing sites, social bookmarking and news sites.
c. Social games and gaming sites, socially enabled console games, alternate reality games
and virtual worlds.
d. Reviews and ratings, deal sites and deal aggregators, social shopping markets and social
storefronts.
e. The Internet, social software, devices and social media users.
Ans: B
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
16. Which of the four zones of social media mainly assists in the dissemination of content to
an audience?
a. Social community
b. Social commerce
c. Social entertainment
d. Social publishing
e. Social dissemination
Ans: D
17. Which of the following best describes a social publishing site, such as a blog?
a. Operates like an online news source for which readers can share information, create
discussions and learn about a narrow range of topics.
b. Information can only be maintained by journalists or specific organizations.
c. Operates like an online news source for which readers can share information, create
discussions and learn about a wide range of topics.
d. Content is limited to text, graphics and video.
e. None of these.
Ans: C
18. The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of
social media?
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
e. Social punishment
Ans: C
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
19. Which of the following is considered the most advanced channel in the social
entertainment zone?
a. Social entertainment
b. Social games
c. Social storefronts
d. Social identity
e. Social utility
Ans: B
20. Which social media zone primarily assists in the online buying and selling of products
and services?
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
e. Social punishment
Ans: D
21. Which of the following are examples of vehicles for each zone of social media?
a. Twitter, Groupon, LinkedIn, Second Life
b. YouTube, Twitter, LinkedIn, Second Life
c. Twitter, Groupon, YouTube, Second Life
d. YouTube, Groupon, TripAdvisor, Second Life
e. Twitter, Groupon, uGame, Second Life
Ans: C
22. What version of the Internet do we use as an interactive social system in which users are
able to interact with senders?
a. Web 2.x
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
b. Facebook
c. Web 1.0
d. Twitter
e. Metaverse
Ans: A
23. Which of the following best describes what Web 2.x is?
a. Is not available to use 24/7.
b. A one-way communication device.
c. Does not allow people to communicate through the Internet.
d. Is never accessed on smartphones.
e. A communication device for users and senders.
Ans: E
24. Which of the following completes the sentence, ‘______ describes a process that
harnesses the collective knowledge of a large group of people to solve problems and
complete tasks’?
a. Crowdsourcing
b. Groupthink
c. Cloud computing
d. Blogging
e. Micro-sharing
Ans: A
25. Which of the following are considered examples of social software?
a. Apps
b. Widgets
c. Social services
d. Chatbots
Edition by Tracy L. Tuten
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
Test bank
Chapter 1: The social media environment
Multiple choice questions
1. Which person best fits the description of a ‘Digital Native’?
a. Johnny, a college student, does not do anything in the morning until he checks his
Instagram account for pictures from last night’s party.
b. Bob was raised during the 1980s when the Internet was not widespread.
c. Your mother remembers growing up without a personal computer in her home.
d. The first thing Grandpa Henry does in the morning is walk to the end of the driveway for
the newspaper, his source for the daily news.
e. Bill Gates is the founder of Microsoft.
Ans: A
2. Whom of the following best fits the role of a ‘Digital Native?’
a. A current sophomore in college.
b. Your grandparents.
c. Bill Gates, founder of Microsoft.
d. Your 50-year-old uncle.
e. Larry Page, founder of Google.
Ans: A
3. Which of the following best explains what social media are?
a. Anything that involves delivering hosted services online.
b. The means to harness the collective knowledge of a crowd to solve problems and complete
tasks.
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
c. The online means of communication, conveyance, collaboration and cultivation among
interconnected and interdependent networks.
d. Sets of labels or tags that individuals choose in a way that makes sense to them, as
opposed to using predefined keywords.
e. People who share their views about a product or service, even though they’re not affiliated
with the company.
Ans: C
4. A synchronous interaction is best exemplified by which of the following?
a. Watching a YouTube commercial.
b. Posting a reply to a question on a discussion board within the week it was assigned.
c. Responding a day later to an email from your friend.
d. Reading through several blog posts on the Internet.
e. Text messaging back and forth with a friend.
Ans: E
5. What is the difference between synchronous and asynchronous interactions?
a. Synchronous doesn’t require all the participants to respond immediately; asynchronous
occurs in real time.
b. Synchronous occurs in real time; asynchronous does not require all the participants to
respond immediately.
c. Synchronous requires social media; asynchronous requires traditional media.
d. Synchronous requires traditional media; asynchronous requires social media.
e. Synchronous requires mass media; asynchronous requires personal media.
Ans: B
6. The social utility, Facebook, offers which type of interactions?
a. Synchronous interactions only.
b. Asynchronous interactions only.
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
c. Both synchronous and asynchronous interactions.
d. Neither synchronous nor asynchronous interactions.
e. These terms are not relevant to understanding the utility of Facebook.
Ans: C
7. Which of the following is not true about the phrase, ‘a culture of participation’?
a. It is based on a belief in democracy.
b. It is one in which people freely interact with others.
c. It exists with open access to venues that allow users to share content.
d. It facilitates the power to build on the content of others from your own unique point of
view.
e. It discourages people from passively lurking on social media websites.
Ans: E
8. Social media and traditional media are most alike in which regard?
a. Both are only used online.
b. Neither function in online settings.
c. Social and traditional media include only one channel and one vehicle within that channel.
d. Social and traditional media include several channels, and within each channel there are
specific vehicles.
e. Social and traditional media are not alike in any way.
Ans: D
9. Broadcasts, digital channels and print that can reach a large number of people are
examples of which type of media?
a. Bulk media
b. Personal media
c. Mass media
d. Social media
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
e. Individual media
Ans: C
10. Which of the following completes the sentence, ‘Television, newspapers and magazines
are ______ used to communicate a message’?
a. mediums
b. blogs
c. apps
d. vehicles
e. connections
Ans: A
11. Which of the following completes the sentence, ‘Christine maintains her ______ by
indicating her status, availability, friend list and mood on Facebook’?
a. social well-being
b. social popularity
c. social presence
d. social identity
e. social commerce
Ans: C
12. Which of the following represents the three channels in the social community zone?
a. Social network sites, message boards and forums and wikis.
b. Micro-sharing sites, media sharing sites and news sites.
c. Social games and gaming sites, socially enabled console games and alternate reality
games.
d. Reviews and ratings, deal sites and deal aggregators and social storefronts.
e. The Internet, social software and social media users.
Ans: A
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
13. Facebook applications apply to which of the following zones of social media?
a. Social community only
b. Social publishing only
c. Social entertainment and social commerce
d. Social commerce and social community
e. Social community, publishing, entertainment and commerce
Ans: D
14. Which of the following applies to friends or fans that communicate and share content in a
variety of ways within a social networking site?
a. Social storefronts
b. Deal aggregators
c. Folksonomies
d. Connections
e. Tag clouds
Ans: D
15. Which of the following are the four channels of social publishing?
a. Social networking sites, message boards, forums and wikis.
b. Blogs, micro-sharing sites, media sharing sites, social bookmarking and news sites.
c. Social games and gaming sites, socially enabled console games, alternate reality games
and virtual worlds.
d. Reviews and ratings, deal sites and deal aggregators, social shopping markets and social
storefronts.
e. The Internet, social software, devices and social media users.
Ans: B
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
16. Which of the four zones of social media mainly assists in the dissemination of content to
an audience?
a. Social community
b. Social commerce
c. Social entertainment
d. Social publishing
e. Social dissemination
Ans: D
17. Which of the following best describes a social publishing site, such as a blog?
a. Operates like an online news source for which readers can share information, create
discussions and learn about a narrow range of topics.
b. Information can only be maintained by journalists or specific organizations.
c. Operates like an online news source for which readers can share information, create
discussions and learn about a wide range of topics.
d. Content is limited to text, graphics and video.
e. None of these.
Ans: C
18. The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of
social media?
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
e. Social punishment
Ans: C
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
19. Which of the following is considered the most advanced channel in the social
entertainment zone?
a. Social entertainment
b. Social games
c. Social storefronts
d. Social identity
e. Social utility
Ans: B
20. Which social media zone primarily assists in the online buying and selling of products
and services?
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
e. Social punishment
Ans: D
21. Which of the following are examples of vehicles for each zone of social media?
a. Twitter, Groupon, LinkedIn, Second Life
b. YouTube, Twitter, LinkedIn, Second Life
c. Twitter, Groupon, YouTube, Second Life
d. YouTube, Groupon, TripAdvisor, Second Life
e. Twitter, Groupon, uGame, Second Life
Ans: C
22. What version of the Internet do we use as an interactive social system in which users are
able to interact with senders?
a. Web 2.x
, Tuten, Social Media Marketing, 5e
SAGE Publishing, 2023
b. Facebook
c. Web 1.0
d. Twitter
e. Metaverse
Ans: A
23. Which of the following best describes what Web 2.x is?
a. Is not available to use 24/7.
b. A one-way communication device.
c. Does not allow people to communicate through the Internet.
d. Is never accessed on smartphones.
e. A communication device for users and senders.
Ans: E
24. Which of the following completes the sentence, ‘______ describes a process that
harnesses the collective knowledge of a large group of people to solve problems and
complete tasks’?
a. Crowdsourcing
b. Groupthink
c. Cloud computing
d. Blogging
e. Micro-sharing
Ans: A
25. Which of the following are considered examples of social software?
a. Apps
b. Widgets
c. Social services
d. Chatbots
