Test Bank for Strategic Marketing Management, 4th Edition by Akhter (All Chapters included)

TEST BANK



Strategic Marketing Management,
4th Edition by Syed Akhter




Complete Chapter Test Bank
are included (Ch 1 to 12)




** Immediate Download
** Swift Response
** All Chapters included

,Table of Contents are given below




Ch 1: Strategy: Concepts, Developments, and Practices
Ch 2: Marketing Strategy and Marketing Plan
Ch 3: Consumer Analysis
Ch 4: Competitive Analysis
Ch 5: Environmental Analysis
Ch 6: Internal Situation Analysis
Ch 7: Segmenting, Targeting, and Positioning Strategies
Ch 8: Marketing Mix Strategies
Ch 9: Marketing Strategies for New, Growth, and Mature Markets
Ch 10: Local, Regional, and Global Marketing Management
Ch 11: Digital Marketing Strategy
Ch 12: Strategic Marketing Management and Ethics

,Chapter 1 - Strategy: Concepts, Developments, and Practices


MULTIPLE CHOICE

1. The modern business interpretations of ____________ have their roots in the ideas of the
ancient and modern classics.
a. strategy c. a market orientation
b. a sales orientation d. society
ANS: A

TYPE: Multiple Choice

PTS: 1 DIF: Easy MSC: Remember

2. Operational effectiveness means:
a. performing different activities from rivals’
b. performing similar activities better than rivals
c. performing similar activities in different ways
d. performing at a high level
ANS: B

TYPE: Multiple Choice

PTS: 1 DIF: Medium MSC: Understand

3. Wal-Mart, for example, derives its competitive advantage from its ____________.
a. push strategy c. customer strategy
b. brand strategy d. merchandising strategy
ANS: D

TYPE: Multiple Choice

PTS: 1 DIF: Medium MSC: Understand

4. A strategic plan is driven by ____________ and strategic vision.
a. a mission statement c. market offerings
b. market responsiveness d. marketing strategy
ANS: A

TYPE: Multiple Choice

PTS: 1 DIF: Easy MSC: Understand

5. In a diversified company, the ____________ may be organized around products and consumer
needs.
a. strategic vision c. strategic business units
b. strategic opportunism d. mission statement

, ANS: C

TYPE: Multiple Choice

PTS: 1 DIF: Easy MSC: Understand

6. In a diversified, multiproduct company, strategies are developed at three different levels, at
the corporate level, at the strategic business unit level, and ____________.
a. at the tactical level c. at the objectives level
b. at the functional level d. at the product level
ANS: B

TYPE: Multiple Choice

PTS: 1 DIF: Easy MSC: Understand

7. The role of marketing in crafting the mission statement is clearly visible. It forces decision
makers to answer critical marketing questions about customer needs, market segments, and
____________.
a. product/value delivery c. market responsiveness
b. customer satisfaction d. knowledge management
ANS: A

TYPE: Multiple Choice

PTS: 1 DIF: Medium MSC: Understand

8. The role of marketing in crafting the mission statement is clearly visible. It forces decision
makers to answer critical marketing questions about ____________, market segments, and
product/value delivery.
a. customer satisfaction c. market responsiveness
b. customer needs d. knowledge management
ANS: B

TYPE: Multiple Choice

PTS: 1 DIF: Medium MSC: Understand

9. The role of marketing in crafting the mission statement is clearly visible. It forces decision
makers to answer critical marketing questions about customer needs, ____________, and
product value/delivery.
a. knowledge management c. market segments
b. customer satisfaction d. market responsiveness
ANS: C

TYPE: Multiple Choice

PTS: 1 DIF: Medium MSC: Understand