Hubspot Certification Exam Study
Questions and Answers8
Which of the following is NOT a storytelling best practice? - ANSWERS -use third-person point of
view
Fill in the blank: This blog post is written from a _____________. - ANSWERS -third-person point
of view
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience - ANSWERS -golden circle
True or false? A buyer's journey is ever-evolving. You should make updates as you learn more
about your buyer persona. - ANSWERS -true
Every story has these three storytelling elements. What are they? - ANSWERS -characters,
conflict, and resolution
True or False? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - ANSWERS -False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
ANSWERS -False, extensive vocabulary makes you appear less credible and confident
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - ANSWERS -
Twitter, LinkedIn, Google
, When is the most effective time to boost content on social media? - ANSWERS -When it's
performing well
True or false? You should post the same message across all of your social channels. - ANSWERS -
False, you should customize the message based on the platform
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - ANSWERS -Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. - ANSWERS
-False
You can measure brand awareness by all of the following, except? - ANSWERS -How many press
releases exist on your website
True or false? It's best to change your key metrics every few months to follow what's trending. -
ANSWERS -False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - ANSWERS -email send rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? - ANSWERS -
Total leads generated from your campaign
What does an UTM parameter help you identify? - ANSWERS -Lead attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
Questions and Answers8
Which of the following is NOT a storytelling best practice? - ANSWERS -use third-person point of
view
Fill in the blank: This blog post is written from a _____________. - ANSWERS -third-person point
of view
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience - ANSWERS -golden circle
True or false? A buyer's journey is ever-evolving. You should make updates as you learn more
about your buyer persona. - ANSWERS -true
Every story has these three storytelling elements. What are they? - ANSWERS -characters,
conflict, and resolution
True or False? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - ANSWERS -False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
ANSWERS -False, extensive vocabulary makes you appear less credible and confident
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - ANSWERS -
Twitter, LinkedIn, Google
, When is the most effective time to boost content on social media? - ANSWERS -When it's
performing well
True or false? You should post the same message across all of your social channels. - ANSWERS -
False, you should customize the message based on the platform
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - ANSWERS -Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. - ANSWERS
-False
You can measure brand awareness by all of the following, except? - ANSWERS -How many press
releases exist on your website
True or false? It's best to change your key metrics every few months to follow what's trending. -
ANSWERS -False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - ANSWERS -email send rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? - ANSWERS -
Total leads generated from your campaign
What does an UTM parameter help you identify? - ANSWERS -Lead attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
