TELUS RATER ACTUAL EXAM LATEST 2025 WITH QUESTIONS AND CORRECT VERIFIED ANSWERS
GRADED A+ GUARANTEED PASS
AC - (ANSWER)Ad Creative; The Ad Creative is an advertisement that can appear
LP - (ANSWER)Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - (ANSWER)A word or phrase searched for
User Intent - (ANSWER)What the user is actually searching for.
Content Page - (ANSWER)The webpage that the user is currently visiting
Business Page - (ANSWER)A page the advertiser specifically wants the audience to visit
In-Market - (ANSWER)When the user is in the market for a product or service
Do all queries have the approximate location provided? - (ANSWER)No
Exact Intent - (ANSWER)An ad might address the user's exact intent
Nearby Intent - (ANSWER)An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection - (ANSWER)An ad might offer something that is topically related to the query,
but does not address the nearby intent at all
Substitutability - (ANSWER)An ad might offer the user a product or service that is not exactly what the
user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
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GRADED A+ GUARANTEED PASS
AC - (ANSWER)Ad Creative; The Ad Creative is an advertisement that can appear
LP - (ANSWER)Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - (ANSWER)A word or phrase searched for
User Intent - (ANSWER)What the user is actually searching for.
Content Page - (ANSWER)The webpage that the user is currently visiting
Business Page - (ANSWER)A page the advertiser specifically wants the audience to visit
In-Market - (ANSWER)When the user is in the market for a product or service
Do all queries have the approximate location provided? - (ANSWER)No
Exact Intent - (ANSWER)An ad might address the user's exact intent
Nearby Intent - (ANSWER)An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection - (ANSWER)An ad might offer something that is topically related to the query,
but does not address the nearby intent at all
Substitutability - (ANSWER)An ad might offer the user a product or service that is not exactly what the
user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
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