INTB 3354 CH12 Exam Questions With
Correct Answers
/. a trade _____ is a market visit by a business person or a government representative
who is in search of business opportunities in a foreign country. - Answer-✅mission
/.the final step in the market screening process involves a _____. - Answer-✅personal
visit
/.what are the two levels of market screening? - Answer-✅country screening
segment screening
/.list the environmental force screens from the least to most difficult to analyze based on
the accessibility and subjectivity of the data. - Answer-✅economic/financial screening
political/legal screening
sociocultural screening
competitive screening
/.T or F: a management contract is an arrangement in which one firms contract with
another to produce products to its specifications. - Answer-✅false
/.which of the followings are equity-based modes of entry? - Answer-✅joint ventures
wholly owned subsidiary
/.when companies analyze the external environmental forces of opportunities and
threat, it is referred to as _____ scanning. - Answer-✅environmental
/.the statistical technique used to estimate future values by successive observations of a
variable at regular intervals of time that suggest patterns is called _____. - Answer-
✅trend analysis
/.both trend analysis and cluster analysis depend on _____ data to estimate market
demand. - Answer-✅economic
/.what are the major areas of analysis in the second screening of the marker screening
process? - Answer-✅inflation
currency exchange rates
interest rates
paying habits of consumers
, /.what are the two broad market screening approaches for international companies? -
Answer-✅country
segment
/.a company that wants to extend their products into more markets might look for ways
to group geographic regions by common characteristics, such as cellphone users and
availability of social media. the best way to do this grouping is to conduct a _____
analysis. - Answer-✅cluster
/.what is the name of the process of identifying desirable markets by eliminating the less
desirable markets? - Answer-✅market screening
/.which mode of entry is the contractual agreement granting a firm the right to use any
kind of expertise of another firm in exchange for a fixed sum? - Answer-✅licensing
/.two large international companies are taking part in the re-building of the infrastructure
of South Africa. the two companies have joined together for the purpose of doing
business in a third market - South Africa. their cooperative effort is an example of a
_____ _____. - Answer-✅joint venture
/.what makes the cultural screening process so difficult? - Answer-✅recognition of the
factors is interpretive
data are difficult to assemble
/.which of the following are characteristics of franchising? - Answer-✅well-developed
and controlled market strategy
well-publicized brand name
well-proven set of procedures
/.equity-based modes of market entry have _____ risk but _____ control than
nonequity-based modes of market entry. - Answer-✅more | more
/.which of the following is a nonequity-based mode of entry that requires the least
amount of investment and is relatively free of risk? - Answer-✅exporting
/.some grocery store chains have a starbucks inside the store. this is it collaboration
effort that is an example of a _____ alliance. - Answer-✅strategic
/.a large exhibition that allows companies to promote the sale of their goods and
services is referred to as a(n) _____ _____. - Answer-✅trade fairs
/.which of the following are considered competitive forces? - Answer-✅competitors
pricing policies
competitors product line quality level
competitors distribution channels
Correct Answers
/. a trade _____ is a market visit by a business person or a government representative
who is in search of business opportunities in a foreign country. - Answer-✅mission
/.the final step in the market screening process involves a _____. - Answer-✅personal
visit
/.what are the two levels of market screening? - Answer-✅country screening
segment screening
/.list the environmental force screens from the least to most difficult to analyze based on
the accessibility and subjectivity of the data. - Answer-✅economic/financial screening
political/legal screening
sociocultural screening
competitive screening
/.T or F: a management contract is an arrangement in which one firms contract with
another to produce products to its specifications. - Answer-✅false
/.which of the followings are equity-based modes of entry? - Answer-✅joint ventures
wholly owned subsidiary
/.when companies analyze the external environmental forces of opportunities and
threat, it is referred to as _____ scanning. - Answer-✅environmental
/.the statistical technique used to estimate future values by successive observations of a
variable at regular intervals of time that suggest patterns is called _____. - Answer-
✅trend analysis
/.both trend analysis and cluster analysis depend on _____ data to estimate market
demand. - Answer-✅economic
/.what are the major areas of analysis in the second screening of the marker screening
process? - Answer-✅inflation
currency exchange rates
interest rates
paying habits of consumers
, /.what are the two broad market screening approaches for international companies? -
Answer-✅country
segment
/.a company that wants to extend their products into more markets might look for ways
to group geographic regions by common characteristics, such as cellphone users and
availability of social media. the best way to do this grouping is to conduct a _____
analysis. - Answer-✅cluster
/.what is the name of the process of identifying desirable markets by eliminating the less
desirable markets? - Answer-✅market screening
/.which mode of entry is the contractual agreement granting a firm the right to use any
kind of expertise of another firm in exchange for a fixed sum? - Answer-✅licensing
/.two large international companies are taking part in the re-building of the infrastructure
of South Africa. the two companies have joined together for the purpose of doing
business in a third market - South Africa. their cooperative effort is an example of a
_____ _____. - Answer-✅joint venture
/.what makes the cultural screening process so difficult? - Answer-✅recognition of the
factors is interpretive
data are difficult to assemble
/.which of the following are characteristics of franchising? - Answer-✅well-developed
and controlled market strategy
well-publicized brand name
well-proven set of procedures
/.equity-based modes of market entry have _____ risk but _____ control than
nonequity-based modes of market entry. - Answer-✅more | more
/.which of the following is a nonequity-based mode of entry that requires the least
amount of investment and is relatively free of risk? - Answer-✅exporting
/.some grocery store chains have a starbucks inside the store. this is it collaboration
effort that is an example of a _____ alliance. - Answer-✅strategic
/.a large exhibition that allows companies to promote the sale of their goods and
services is referred to as a(n) _____ _____. - Answer-✅trade fairs
/.which of the following are considered competitive forces? - Answer-✅competitors
pricing policies
competitors product line quality level
competitors distribution channels
