Social Media Marketing Chapters 1-5 Exam
Questions and Answers
True or False: Social Media Interactivity has few barriers to participation? - -True
-What is flexibility? - -Social media being a multifaceted type of digital media, particularly
in the sense that social interactions can take place in many formats.
-What is a social media information flow? - -One to Many
-What are the 3 key characteristics of social media as defined in this chapter? - -
Interactivity
Openness and flexibility
Fast-paced flows of information
-True or False: A marketer with a social media marketing perspective should consider
these three types of information flows: company to consumers, consumers to company, and
company to company - -False
-Which of the following would be a form of social media monitoring? - -Taking care of a
customer's concerns by responding directly to him or her on Twitter
-What does IFCS stand for? - -Interactions First, Channels Second
-Once objectives have been set and social interactions that match those objectives have
been considered, marketers should: - -Find channels that suit those interactions
-By early 2015, how many active users did Facebook have? - -1.44 billion
-Pick which example below best represents a narrowcasting information flow. - -You
invite your friend to lunch via a text message
-Which of the following is not a key property included within a social network? - -None of
these
-What do "nodes" represent in social networks? - -people
-You just launched a new shoe brand. You've decided to send samples to popular YouTube
stars. This approach is referred to as: - -Hub seeding
-A social "pump" is referred to as: - -People who are highly, socially active
-True or False: How socially active the transmitter is seems to affect the retransmission
likelihood. - -True
Questions and Answers
True or False: Social Media Interactivity has few barriers to participation? - -True
-What is flexibility? - -Social media being a multifaceted type of digital media, particularly
in the sense that social interactions can take place in many formats.
-What is a social media information flow? - -One to Many
-What are the 3 key characteristics of social media as defined in this chapter? - -
Interactivity
Openness and flexibility
Fast-paced flows of information
-True or False: A marketer with a social media marketing perspective should consider
these three types of information flows: company to consumers, consumers to company, and
company to company - -False
-Which of the following would be a form of social media monitoring? - -Taking care of a
customer's concerns by responding directly to him or her on Twitter
-What does IFCS stand for? - -Interactions First, Channels Second
-Once objectives have been set and social interactions that match those objectives have
been considered, marketers should: - -Find channels that suit those interactions
-By early 2015, how many active users did Facebook have? - -1.44 billion
-Pick which example below best represents a narrowcasting information flow. - -You
invite your friend to lunch via a text message
-Which of the following is not a key property included within a social network? - -None of
these
-What do "nodes" represent in social networks? - -people
-You just launched a new shoe brand. You've decided to send samples to popular YouTube
stars. This approach is referred to as: - -Hub seeding
-A social "pump" is referred to as: - -People who are highly, socially active
-True or False: How socially active the transmitter is seems to affect the retransmission
likelihood. - -True
