Social Media Marketing Exam Q’s and A’s

Social Media Marketing Exam Q’s and A’s
Why do businesses struggle with social media - -lack a definite plan

-Social media marketing is - -using social networks, online communitites, blogs, or any
other online collaborative media for marketing

-3 important aspects to social media marketing - -1. creating buzz, attractiveness
becoming viral in nature
2. building ways for fans to promote a message themselves
3. based around online conversations, encourages participation

-skeptics: - -- question whether social media will remain powerful
- think it is a tool primarily for the young
- concerned about quantifying the return from social media marketing

-Benefits of social media marketing - --savings in customer service
-online word of mouth promotion
- improved brand awareness and reputation
- increased brand loyalty

-control vs. contribution - -traditional marketers are more likely to seek control of a
message, social media marketers are more likely to host an online discussion in which they
welcome comparison to competitors

-trust building - -companies must develop trusting relationships with their audiences

-power users - -people who already have influence in the world of social media

-social media marketing plan cycle - -listening
setting goals
defining strategies
identifying the target audience
selecting tools
implementing
monitoring
tuning

-listen to - --conversations about a particular company
-what people say about competitors and what competitors say about themselves
-to the overall industry

-8 C's of strategy developments - -categorize
comprehend
converse