Social Media Marketing Final Exam |66 Questions and
Answers
________ and _________ helps us get a sense of how well we're meeting our goals and objectives
- -- Measuring
- Monitoring
-Monitoring and Measuring can help: - -- Identify where you need to improve your efforts
- Determine which social media channels are bringing in the most
revenue/leads/engagement
- Identify which campaign messages are the most effective (testing)
- Identify content strategies that are effective
-Monitoring can mean: - -- Monitoring sentiment, engagement, mentions
- Monitoring the progress/success of campaign (tied to measuring)
-Social Monitoring/Listening: - -- Allows you to capture powerful insights into your
current customers, potential customers, competitors, and industry influencers
- Can help you capture and gather information about what people are posting about you
-Monitoring/listening can help with: - -- Brand awareness: monitoring and listening for
conversations, brand mentions, engagement, etc
- PR: monitoring/listening for buzz, conversations, etc.
- Customer Service: addressing customer issues
- Leads and Sales: listening for keywords or conversations that could move a customer
through the sales funnel
- Market Research: monitoring sentiment, monitoring competitors
- Community Building: not as much of an application, monitor/listen for opportunities to
connect with followers
-What might you be listening for? - -- Your brand: company name, brands, products,
campaigns, stakeholders
- Competition
- Industry discussion
-Monitoring Tools: - -- Most use a mix of free and paid tools
- Salesforce
- Sysomos
- Spredfast
- Sprout social
- Hootsuite
- Uber VU
-You can't _________ what you don't _________ - -- Manage/measure
, - Manage/measure
-Social Media ______ is what your company is getting back from the time, money and
resources you're putting toward social media marketing - -- ROI
-Expenses to Monitor: - -- Personal hours
- Content: did you get a landing page written by a professional copywriter?
- Social media tools: using facebook and Twitter is free, but other monitoring tools are not
- Ad costs: if you're running a promoted tweet, Facebook ad or boosting a Facebook post,
add in that cost as well
-Don't forget to report: - -- Be clear about what you're reporting
- Provide raw data and summary
- Make sure your boss/client understands the report
-Youtube by the Numbers: - --1.9 billion monthly
- 30 million daily
- 300 hours of video uploaded per minute
- Average viewing time: 40 min
- Millennials prefer youtube 2:1 over TV
- 5 billion videos shared to date
-YouTube: - -- Reaches 18-49 the most
- 2nd largest search engine (owned by google)
-Youtube Infinite Dial: - -- 66% says its important to use to keep up to date with music
- 86% between the age of 12-24
-Most viewed video: - -- Despacito with over 5.61 billion views
-Most popular channel: - -- Pewdepie
-Types of Videos: - -- Product reviews
- How-to/tutorial
- Vlogs/diary/confessional
- Gaming videos
- Comedy/skit video
- Haul/unboxing videos (usually sponsored)
- Favorites/best of videos (usually sponsored)
- Q&A videos
- Product showcase videos
- Livestreaming
- Interviews
-Youtube Tips and Tricks: - -- Engage with fans
- Cross post on other networks
Answers
________ and _________ helps us get a sense of how well we're meeting our goals and objectives
- -- Measuring
- Monitoring
-Monitoring and Measuring can help: - -- Identify where you need to improve your efforts
- Determine which social media channels are bringing in the most
revenue/leads/engagement
- Identify which campaign messages are the most effective (testing)
- Identify content strategies that are effective
-Monitoring can mean: - -- Monitoring sentiment, engagement, mentions
- Monitoring the progress/success of campaign (tied to measuring)
-Social Monitoring/Listening: - -- Allows you to capture powerful insights into your
current customers, potential customers, competitors, and industry influencers
- Can help you capture and gather information about what people are posting about you
-Monitoring/listening can help with: - -- Brand awareness: monitoring and listening for
conversations, brand mentions, engagement, etc
- PR: monitoring/listening for buzz, conversations, etc.
- Customer Service: addressing customer issues
- Leads and Sales: listening for keywords or conversations that could move a customer
through the sales funnel
- Market Research: monitoring sentiment, monitoring competitors
- Community Building: not as much of an application, monitor/listen for opportunities to
connect with followers
-What might you be listening for? - -- Your brand: company name, brands, products,
campaigns, stakeholders
- Competition
- Industry discussion
-Monitoring Tools: - -- Most use a mix of free and paid tools
- Salesforce
- Sysomos
- Spredfast
- Sprout social
- Hootsuite
- Uber VU
-You can't _________ what you don't _________ - -- Manage/measure
, - Manage/measure
-Social Media ______ is what your company is getting back from the time, money and
resources you're putting toward social media marketing - -- ROI
-Expenses to Monitor: - -- Personal hours
- Content: did you get a landing page written by a professional copywriter?
- Social media tools: using facebook and Twitter is free, but other monitoring tools are not
- Ad costs: if you're running a promoted tweet, Facebook ad or boosting a Facebook post,
add in that cost as well
-Don't forget to report: - -- Be clear about what you're reporting
- Provide raw data and summary
- Make sure your boss/client understands the report
-Youtube by the Numbers: - --1.9 billion monthly
- 30 million daily
- 300 hours of video uploaded per minute
- Average viewing time: 40 min
- Millennials prefer youtube 2:1 over TV
- 5 billion videos shared to date
-YouTube: - -- Reaches 18-49 the most
- 2nd largest search engine (owned by google)
-Youtube Infinite Dial: - -- 66% says its important to use to keep up to date with music
- 86% between the age of 12-24
-Most viewed video: - -- Despacito with over 5.61 billion views
-Most popular channel: - -- Pewdepie
-Types of Videos: - -- Product reviews
- How-to/tutorial
- Vlogs/diary/confessional
- Gaming videos
- Comedy/skit video
- Haul/unboxing videos (usually sponsored)
- Favorites/best of videos (usually sponsored)
- Q&A videos
- Product showcase videos
- Livestreaming
- Interviews
-Youtube Tips and Tricks: - -- Engage with fans
- Cross post on other networks
