UTA Social Media Marketing. Jordan exam 2
Questions and Answers
A social media marketing campaign is a coordinated social media marketing effort to
communicate with a target audience to achieve__________. - -a marketing or business goal
-True or False: Social media marketing campaigns have a specific start date and end date. -
-True
-The concept of AIDA as a model for marketing stands for _______. - -Attention, Interest,
Desire, Action
-What is the first step in launching a social media marketing campaign? - -Establish Goals
-Which of the following would NOT be considered under the campaign budget and
resources? - -Social media content calendar
-The campaign parameters include ______. - -all of these options
(contest guidelines)
(how winners are selected)
(hashtag use)
(contest submission instructions)
-Social media campaigns can live ______. - -all of these options
(on social media)
(on a app)
(on a company website)
(on a microsite)
-Which of the following is NOT conducted DURING a social media marketing campaign? - -
Share Results
-Sparkling Ice wanted to give social media word of mouth a megaphone by rallying fans to
compete against each other for the title of "Biggest Flavor Fan." What did the company have
fans do? - -Share Sparkling Ice related content using the branded hashtag.
-What social media campaign did Oreo create to celebrate their 100th Anniversary? - -
Creating and posting 100 pieces of shareable content created in 100 days.
-What was the name of the Starbucks social media marketing campaign that allowed
customers to customize a cup with art? - -#WhiteCupContest
-Which of the following are influencer personas types? - -All of these options.
(celebrity)
, (Industry expert)
(academic)
(Business Leader)
-A social media influencer is ______. - -someone who exerts his or her influence through
social media
-True or False: Influencer marketing is the fastest growing method to attract new
customers. - -True
-On average, brands earn ________ for every $1 spend on influencer marketing. - -$6.50
-True or False: The majority of Teenage YouTube subscribers trust influencers opinions
over traditional celebrities. - -True
-Which of the following are characteristics of a good influencer? - -All of these options
(Credibility)
(Authenticity)
(Engaging)
(Activity)
-Which of the following is NOT a benefit of influencer marketing with social media? - -Less
credibility
-What is the first step in creating a social media influencer marketing strategy? - -Establish
your goals.
-Which of the following are ways brands can use influencers? - -All of these options
(Invite influencers to be guest bloggers.)
(A social media account takeover.)
(Using influencers to promote a brand's content by posting on their own social media
channels.)
(Give influencers free products to try in exchange for a review or a mention on social
media.)
-In which way did travel agency Contiki use social media influencers to increase awareness
among 18-35 year olds? - -Invited them on a trip around the world and had them
document the trip.
-Which platform did Chipotle leverage for the #ChipotleLidFlip challenge? - -TikTok
-Which is an example of employee advocacy? - -The promotion of a company or brand by
employees who share information about their company's brand, product, or services in
their social media networks.
-A benefit of employee advocacy for an employee is __________. - -all of these options
Questions and Answers
A social media marketing campaign is a coordinated social media marketing effort to
communicate with a target audience to achieve__________. - -a marketing or business goal
-True or False: Social media marketing campaigns have a specific start date and end date. -
-True
-The concept of AIDA as a model for marketing stands for _______. - -Attention, Interest,
Desire, Action
-What is the first step in launching a social media marketing campaign? - -Establish Goals
-Which of the following would NOT be considered under the campaign budget and
resources? - -Social media content calendar
-The campaign parameters include ______. - -all of these options
(contest guidelines)
(how winners are selected)
(hashtag use)
(contest submission instructions)
-Social media campaigns can live ______. - -all of these options
(on social media)
(on a app)
(on a company website)
(on a microsite)
-Which of the following is NOT conducted DURING a social media marketing campaign? - -
Share Results
-Sparkling Ice wanted to give social media word of mouth a megaphone by rallying fans to
compete against each other for the title of "Biggest Flavor Fan." What did the company have
fans do? - -Share Sparkling Ice related content using the branded hashtag.
-What social media campaign did Oreo create to celebrate their 100th Anniversary? - -
Creating and posting 100 pieces of shareable content created in 100 days.
-What was the name of the Starbucks social media marketing campaign that allowed
customers to customize a cup with art? - -#WhiteCupContest
-Which of the following are influencer personas types? - -All of these options.
(celebrity)
, (Industry expert)
(academic)
(Business Leader)
-A social media influencer is ______. - -someone who exerts his or her influence through
social media
-True or False: Influencer marketing is the fastest growing method to attract new
customers. - -True
-On average, brands earn ________ for every $1 spend on influencer marketing. - -$6.50
-True or False: The majority of Teenage YouTube subscribers trust influencers opinions
over traditional celebrities. - -True
-Which of the following are characteristics of a good influencer? - -All of these options
(Credibility)
(Authenticity)
(Engaging)
(Activity)
-Which of the following is NOT a benefit of influencer marketing with social media? - -Less
credibility
-What is the first step in creating a social media influencer marketing strategy? - -Establish
your goals.
-Which of the following are ways brands can use influencers? - -All of these options
(Invite influencers to be guest bloggers.)
(A social media account takeover.)
(Using influencers to promote a brand's content by posting on their own social media
channels.)
(Give influencers free products to try in exchange for a review or a mention on social
media.)
-In which way did travel agency Contiki use social media influencers to increase awareness
among 18-35 year olds? - -Invited them on a trip around the world and had them
document the trip.
-Which platform did Chipotle leverage for the #ChipotleLidFlip challenge? - -TikTok
-Which is an example of employee advocacy? - -The promotion of a company or brand by
employees who share information about their company's brand, product, or services in
their social media networks.
-A benefit of employee advocacy for an employee is __________. - -all of these options
